Andy Du Email & Phone Number

California, United States

Lehi, Utah, Us

- Oversee Digicert marketing technology stack, systems and processes. ( IDQ data cleansing, DemandBase, FreshAddress, Avention, D&B, DataProvider, Data.com, MS SQL servers, SSIS, Oracle Databases, PL/SQL, Tableau, QlikView, Jira, Confluence, Eloqua, Salesforce, AEM, Adobe Analytics)- Manage all of the marketing operations including lead management processes and metrics, lead scoring, nurture, campaign tracking, marketing automation systems, database health, targeting and segmentation plans and alignment with sales operations.- Actively monitor, analyze and report on the health of marketing contribution to the pipeline, program ROI, customer acquisition and penetration, contact acquisition and activity.- Develop and implement the strategy for data governance (acquisition, validation, augmentation, and enhancement). Includes evaluation and selection of various data suppliers and enhancement technologies. Develop and implement the strategy for ongoing control, maintenance, and enhancement of existing marketing database: process, standards, access control, documentation, etc.- Target key potential prospects, and define audience-specific marketing campaigns across different channels.- Implement testing methodologies (e.g. A/B and multivariate testing to improve conversion rates, content, email templates, landing pages, offers, etc.) optimize campaign results, and measure the relative impact of various tactics, messages, and media.- Provide the marketing leadership team with ongoing analysis of marketing investments, pipeline impact, and goal setting.- Drive marketing database strategy: analyze gaps in our data, contact acquisition strategy, practices that ensure data quality and measure database health. Develop new ways to mine data to guide marketing investments.

San Jose, California, Us

- Manage all of the marketing operations including lead management processes and metrics, lead scoring, nurture, campaign tracking, marketing automation systems, database health, targeting and segmentation plans and alignment with sales operations. Drive strong sales and marketing alignment with initiatives and processes that support strong lead management, improved lead quality, enhanced data quality and tools and templates.- Drive marketing database strategy by analyzing gaps in our data, contact acquisition strategy, practices that ensure data quality and measuring database health. Manage all marketing systems enhancement releases and also drive requirements for improvements and enhancements in marketing operations and infrastructure.- Build/Design/Maintain marketing processes which optimize daily operations and bring additional productivities and efficiencies to direct marketing team. Develop best practices & guidelines as blue prints for sharing.

San Jose, California, Us

- Manage a team of marketing analysts to to drive daily demand generation and analytical analysis to improve ROI.- Work with internal stakeholders to identify business requirements, translate and implement appropriate solutions to support the needs within Symantec direct marketing operation.- Oversee ongoing development & management of system functionality- Report on quantitative and qualitative information from a variety of systems and resources for a consolidated view of the business- Ensure the level of data integration between such systems are accurate and fully functioning- Analyze data and metrics generated from different systems to provide insight, recommendations for improvement and build processes that support those innitiatives.- Manage/Design/Deploy new and existing processes through measurement systems and identify opportunities to systematically improve quality, speed, capacity and efficiency- Collect best industry practices on marketing automation and demand generation and adapt to support direct marketing needs.

Reston, Virginia (Va), Us

Manage Marketing Operation - oversees a team of four marketing professional data analysts (Marketing Operation & BI) in working with Sales and Marketing to define and support lead generation strategy and plan of action that incorporates key targeted segments, lead identification/routing/scoring/effectiveness, email-blasts, campaign follow-though, and results tracking for acquisition initiatives, renewal for the VeriSign SSL North America and Trust/Authentication global business for sub brands. Providing Marketing conversion/trending analysis, A/B split tests results/recommendations, product mix, and new/renewal run rate across brand and channel. Ensure all new/renewal leads are flowing across systems for sales organization globally.- Manage marketing CRM applications & processes, build guidelines, documentation and share marketing best practice. Represent marketing as a technical lead in all marketing related matters.

Armonk, New York, Ny, Us

Responsible for developing, managing, supporting and monitoring all critcal paths related to the applications, anticipate and identify bottlenecks as well as escalating major problems and/or issues to management. Also in charge of day to day operations. Other specific areas of responsibilites include application/programming analysis, technical customer support as well as designing and maintaining websites & databases.

Bs, Mis - Management Information System

Associate Of Science (A.S.), Management Information Systems And Services