• Invest in series seed through C startups focused on AI, blockchain, and edge computing.• Lead web3 and generative AI end-to-end product innovation strategies across Samsung's portfolio of business lines, devices, and services.

• Developed and deployed the global strategy for NEXT's pre-seed In Residence program, leading the program for the Silicon Valley ecosystem.• Led pre-seed investments: closing deals for UnumID, DiscreetAI, Archipelo, and BentoML. Board observer and advisor for portfolio companies.• Facilitate collaborations between Samsung business units and portfolio companies.

• Launched startups/businesses in Samsung’s accelerator grounded in emerging technologies developed by Samsung R&D, spanning IoT, AR, VR, AI, robotics, and V2X.• Executed validation and customer development by networking with 'first customers' and conducting interviews to understand pain points, budget allocations, organizational decision making, and value positioning for our solutions. Used customer feedback to inform product implementation and features. Garnered pilot interests from companies through repeat engagement with 'first customers.'• Designed and developed prototypes for lean validation testing and 'first customer' demos to gauge solution efficiency/interest, gather feedback, and split test pricing curves and features. Built lead funnels, launched marketing campaigns, and executed user tests for consumer software and hardware products prior to any technical development work.• Productized the startup discovery and validation approaches into NEXT 'KO × LAB', a collaborative program to drive lean product management approaches in Samsung HQ and the South Korean startup ecosystem partners. 'KO × LAB' consists of product discovery/validation courses in addition to 1:1 project collaborations that helps teams identify and reduce risks, achieve product market fit, generate revenue, and conserve engineering resources by finding customers and gathering feedback before building solutions. Ecosystem partners included the South Korean Government organizations CCEI and TIPS.

• Drove user acquisition for a $2b+ product line by 20% by expanding touch points and optimizing UX and on boarding flow for trust

• Led the consumer products team, launching products from conception to execution based on business goals, customer behavior, and partner brand pain points. Supported design, sales, engineering, and marketing with wireframes, design mockups, user feedback, technical specifications, resource management, and bug filing.• Accelerated product market fit by specifying robust tools and validation prototypes. Prototypes specs were optimized for quick execution and testing without substantial engineering resources.• Optimized product launch cycles using lean product methodology with goal oriented and data centric prioritization of product blacklogs. Transitioned teams toward agile development and scrum.• Refined web and mobile products and experiences through feature implementations based on user testing, A/B testing, survey responses, and quantitative analysis of user behavior and trends.• Aligned teams on product status, goals and success metrics. Defined each product initiative’s key performance indicators. Specified reports and dashboards to simplify company wide understanding.• Facilitated and supported partner integrations. Worked with partner brands to determine sources of friction in their integrations, product feeds, websites, and tracking.

• Aligned teams to their appropriate success metrics by creating a model of the adoption trends at each new market. Provided insights on how performance varied between markets and demographics. • Devised and executed a playbook for Tapingo’s marketing and growth teams for each of the KPIs in the adoption model. Plays served to move each success metric in the model based on user trends.• Shifted growth and marketing teams toward a culture of A/B testing in order to give clear insights on the efficiency and viability for each of their acquisition, activation, and repeat purchase initiatives.• Determined the viability of various marketing and acquisition campaigns as permanent plays in the launch strategy. Ran ROI analyses and measured the incremental/sustained growth of each A/B test.

• Defined a product concept called “TADAPI” to automatically discover RESTful API calls intuitively and easily in order to improve the productivity of web developers• Enhanced TADAPI by adding features and simplifying UI/UX based on usability testing and feedback• Improved communication and maximized developer resources as the product manager by rapidly creating wireframes, state diagrams, use cases/story boards, PRDs, and functional design specs in order to clearly communicate to the team the application requirements• Delivered a fully functional solution as the project manager using daily scrum and agile methodology in order to manage developer resources and maintain consistent progress on an extremely tight timeline with bi-weekly sprints• Designed and developed app schema, front, and backend components using HTML5, CSS, javascript, and Ruby on Rails

• Improved sales by determining target consumers and designing visual ads based on research• Expanded company’s footprint via social outreach and advertisement which lead to more sales