Andy Edwards Email & Phone Number

Sydney, Australia

It’s been Andy’s lifelong passion to run a startup business and take that business to global success.So he moved away from corporate life to work full-time on GeoSnapShot. Andy has successfully driven GeoSnapShot from a home office to a global company which is now operational in Australia, UK and USA.The company has the backing of some of the best startup investors in the country and is now accelerating its global growth.

All financial management, strategy, business planning, product management and operation of the Telstra T-Box nationally.Responsible for a customer base of 500,000 T-Boxes with a year on year growth target of 30%.Full financial responsibility with yearly revenue of $50M.Adding revenue and reducing business costs through key product development, such as: Foxtel on T-Box, integration with iOS products, customer self-help on the device.

Leveraged extensive senior contacts in the Australian media and telecoms environment to enable a business strategy to be formalised. Consequently emuse Australia was set up and the strategy executed so that FOXTEL and SKY NZ signed as long-term partnersResponsible for the development, operational management, sales and expansion of the business within Australia and New Zealand. Managing national and international teams to provide these services in the regionEmuse Australia deployed interactive broadcast applications on FOXTEL and SKY NZ including advertising, subscriber management, and developing sports, weather and other platform centric applicationsStrategy and planning with the expansion of emuse’s broadband video and IPTV services in the region

Sales, deployment and operational management of the whole iTV & IPTV product set involving complex international media content negotiations, an in-depth understanding of technologies world-wide, business development, negotiation and management of joint venture agreements and capital raising activitiesFull P&L responsibilityManaged team of 14 in Australia as well as international teamsProduct management of IPTV product from set top box to PCManagement of deployment of product in the UK and internationallyBusiness development in Japan, Korea, Taiwan, USA, Singapore and Malaysia

Lead role in the technology choices and software development of the interactive television productManaged a team of 20 creative and technical people to develop true video-on-demand TV service delivered over broadband IP networks to a digital set top boxAssessing consumer focus groups and customer usage data to manage enhancements to product for main stream TV audiencesManagement and delivery of IPTV and VOD system via set top box with major key stakeholders including; Telecoms companies such as BT and NTL, set top box providers including Pace, Amino and media companies such as Disney, BBC and Universal StudiosMajor project to enhance the product to run on broadband PC as well as set top boxesProduct customisation for international deployments