Andy Farer Email & Phone Number

St. Louis, Mo, Us

Greater St. Louis Area

Manage the Birkenstock Family of Brands to gain market share, increase account penetration and grow the business within a 7-state territory. Conduct intense account planning across multiple retail channels: national accounts (department stores), independent footwear retailers and specialty retailers. Analyze sell-through reports and inventory trends to assure optimal balance and turn. Coordinate order processing and issue resolution internally through customer service.Develop seasonal merchandising and inventory strategies. Educate customers on product knowledge, basic inventory principles, assortment, practical marketing strategies and visual merchandising techniques to maximize business impact and optimize sales. • Grew territory management capabilities from 3 to 16 states. Currently generate multimillion-dollar annual volume across the Birkenstock Family of Brands.• Manage national and e-commerce accounts that touch millions of consumers nationwide.• Grew 78-store regional account +450% in annual volume over 5 years through strategic assortment planning.• Widened brand exposure and deepened account penetration via “shop-in-shop” concept offering greater assortments, robust promotional programs and specialized merchandising for retailers willing to increase brand investment.• Delivered up to 400% ROI for individual customers by educating on cost-effective marketing strategies for a narrow demographic and eligible for marketing support.• Implemented product showing strategy enabling multiple accounts in the same geographic area to view new seasonal merchandise at leisure without interruption.

Greater St. Louis Area

Attended trade shows to secure inventory overstocks and closeouts from major footwear manufacturers. Promoted product to independents and smaller off-price retailers. Played a pivotal role in doubling the business by initiating catalog sales.