Andy Fenselau Email & Phone Number

Sunnyvale, Ca, Us

Austin, Texas, Us

Austin, Texas, Us

Austin, Texas, Us

Across Oracle's expanding healthcare solutions and collaborations, my team leads the solution development, go-to-market, and joint enablement with system integrators and ecosystem vendors around the world.

Austin, Texas, Us

Oracle Cloud Infrastructure (OCI) is the fastest growing public cloud. I led Solutions Marketing, partner development and enablement teams (19 staff) for critical pivot in OCI's GTM and ecosystem partner ramp.• Managed PaaS Product Marketing team covering AI/ML, Data Science, Blockchain, Data & Appintegration. Led Tier 1 Oracle AI launch with top metrics for audience engagement and retention.• Built Solutions Management team to lead core growth solution stacks and technical marketing• Led Partner Business Development team to recruit and ramp >20 GSI, SI and MSPs globally fornew VMware solutions, accelerating >$50M ACR• Built initial ISV/IHV ecosystem solutions marketing and joint GTM for strategic partners like NVIDIA,VMware, Informatica, Intel• Built global enablement teams to build content and delivery to train >12,000 Oracle sellers and8,000 partners in Oracle's largest training in decades, called "Win The Cloud"

Ashburn, Virginia, Us

Anodot is helping its customers break through the operational limitations and risks of traditional BI with autonomous analytics. By applying automated AI/ML to enterprise scale digital use cases like customer experience analytics, product/marketing analytics, and ITOps, Anodot helps analysts and business leaders accelerate their time to resolution by over 70%. Dozens of customers like Wayfair, Google Waze, Microsoft, Tesla, King Games, and AT&T AppNexus have eliminated their blind spots and accelerated their root cause analysis with Anodot.• Led new strategy, including GTM and portfolio strategies.• Helped deliver >100% YoY growth in ARR, increasing ACV increase and land & expand renewals.• Delivered repositioning and rebranding (from “Anomaly Detection” to “Autonomous Analytics”) including new website, category creation AR/PR, and other campaigns.• Transformed funnel and sales enablement for end-to-end focus targeting 3 core use cases across 4 core verticals.• Built and scaled Lead Machine with integrated TOFU/MOFU model and optimization:- Increased global MQL/SQL production >200% in 6 months- Improved conversion rates 30-50%, and reduced MQL & SQL costs by 40%- Optimized TOFU sourcing, conversion, and ROI with integrated ABM, Digital Marketing, and events/webinars campaigns and powerful buyer’s journey content- Optimized MOFU model, shifting to Hybrid SDRs, with continuous improvements in cadences (LinkedIn, emails, calls) by vertical/use case• Led full funnel instrumentation and tools, including our Salesforce rollout and its operational and reporting integrations with Hubspot, SalesLoft, and Tableau.

Santa Clara, Ca, Us

Cross-Cloud Data Fabric software start-up with $74M raised, applying an elastic distributed file/object system for high-performance analytics, containers, and HPC use cases on-cloud and on-prem. I led Marketing, Demand Gen, Business Development, and SDR teams with $2.5M overall budget.• Rebuilt GTM and portfolio strategies, shifting from on-prem to on-cloud and cross-cloud use cases for 120% YoY growth.• Refocused all demand gen, funnel and sales enablement on 3 core use cases across Containers, Analytics, and EDA, with robust content across the buyer’s journey.• Led repositioning and rebranding, including new website and shift from “all-flash software defined storage” to “cross-cloud data fabric.”• Successfully drove new category creation through AR/PR and thought leadership. • Built global Lead Machine across TOFU and Hybrid SDR teams.• Led Business Development, signing and launching Dell OEM and AWS partnership.• Developed reseller program, with enablement and training.• Led Salesforce/Hubspot/SalesLoft/Grow implementations and dashboards.

All-Flash Storage & Analytics solutions, acquired by EMC. Although last to enter the market, XtremIO became the fastest growing product in enterprise IT history, reaching $1B sales in its just 588 days. I led Product, Solutions, and Field Marketing teams with 19 staff and $9M budget. • Led GTM strategy and marketing execution globally, based on 1) selling above traditional infrastructure buyers to create pull from the application and analytics teams and 2) systematically identifying and capturing new use cases to accelerate growth.• Ramped these solution sales plays across the funnel globally for rocket ship growth in target database, analytics, business apps like SAP, VDI, and cloud consolidation use cases.• Built funnel through digital marketing (Social media, SEO/SEM, paid placement, etc), global events/webinars, and AR/PR//influencer efforts globally through campaigns on dedicated Marketo and Salesforce instances• Built top notch customer reference program for case studies, sales, & vertical evangelists.• Given the President’s Award for helping to lead fastest growth business in EMC history.

Storage & converged networking solutions with $500M in sales, both OEM and Channel (acquired by Avago). * Managed all aspects of $300M Fibre Channel storage networking business, including portfolio and competitive strategy, inbound and outbound marketing, and Business Development. * Successfully grew market share 9 points by winning every design award, OEM sales plays, solution selling, and China growth strategies.

Redwood City, Ca, Us

Agile DataOps software start-up serving database, SAP, analytics, TDM, and other data management use cases on-prem and on-cloud. I joined as 9th employee and built core Product and Marketing teams.* Drove product and cloud strategy, detailed requirements, and roadmap planning. * Partnered with Engineering and >50 customers for systematic development and testing of product, user interface, and customers.* Led go-to-market planning, lead generation, new website, partnering, and analyst relations.

San Jose, California, Us

* Managed platform product management teams for the $1B Veritas portfolio (Storage Foundation, Veritas Cluster Server), growing business 10% despite fierce commoditization.* Pioneered overall Linux business, including engineering, sales, partnering, and AR/PR. * Accelerated growth from 15% to >100% in two years, making it Symantec’s top growth platform.

Milpitas, Ca, Us

- Formulated and led the industry’s first runaway success for enterprise Linux servers, establishing #1 market share (we outpaced the first-year’s sales plan by 100%).- Played a leading part in generating more than 70% YOY growth for over 3 years.- Launched category-defining scalable Linux servers and the follow-up portfolio of 3 high-end and midrange product lines. - Managed OEM and system integrator business development efforts, and closed 3 deals collectively worth >$50 per year in the telecom, analytics, and medical imaging markets.- Developed anchor customers in each new Linux market segment, and wrote 10 client success stories.- Built and managed a 9-person team across both inbound product management and outbound product marketing.

- Helped generate $35M for one of history’s first SaaS start-ups.- Led 7 product launches and all GTM.- Helped land >40 new customers.- Developed and managed all marketing and competitive strategies.- Drove core sales enablement and assets, and spearheaded lead generation campaigns.

Milpitas, Ca, Us

- Led all requirements development and marketing strategies across the company's first-ever Linux servers.- Led the alliances plan, with joint launches with more than 20 ISVs for their first Linux applications. - Managed relationships with over 50 ISVs, ensuring successful Linux ports and optimal performances.- Played a leading role in the company’s collaboration with Intel and the Linux/Open Source community.

Chicago, Illinois, Us

- Led 10 major consulting projects which spanned 5 industries and 4 continents.- Analyzed and maximized ROIs of new market entry, M&A, portfolio development, and emerging market sourcing strategies.

Master Of Business Administration - Mba

Mba, High Tech Management

Ba

Bachelor Of Arts - Ba