Andy Friedman Email & Phone Number

Interim and part time marketing leadership. Expert marketing leadership without the full-time commitment.

Schaumburg, IL, US

• Led marketing, branding, and digital activation in 63 countries for a SAAS company in the restaurant design and project quotation space. Also, in charge of marketing for affiliated companies in healthcare and publishing.
• Executed lead gen programs (PPC, email campaigns, and content marketing) resulting in 4X increase in qualified lead generation.
• Accelerated brand awareness through content marketing and video. 400% SEO increase and 1,900% social engagement lift.
• Amplified sales globally with a compelling presence at up to 10 annual events in the U.S., Europe & Asia.
• Led AI integration company-wide to improve results and reduce costs.
• Drove 6X budgeted revenue increase at start of the pandemic with the launch of a virtual event platform.

London, England, GB

• Upgraded a global media company's live event growth strategy post-merger. Oversaw inaugural event that exceeded budget by 25%.
• Created and implemented digital marketing strategy for a medical device manufacturer. Later joined parent company as CMO.

Chicago, IL, US

• Headed event programming, digital and print content transformation, eLearning and professional certification for a 326-chapter professional association.
• Grew ROI by $1 mm for portfolio of 50 live events through a “content first” strategy.
• Doubled digital engagement through transformation of legacy print media products.
• Increased eLearning revenue 8X by reinventing professional certification program.
• Managed deep knowledge-based website, magazine, academic journals, and research.
• $300k revenue gain year over year by expanding content marketing product offerings.

New York, NY, US

• Drove audience growth and revenue performance of 19 trade publications for B2B media giant. Supervised a team of 42.
• Achieved up to 300% YOY online engagement increases.
• Transformed focus from print to digital using a content strategy based on SEO & metrics.
• Leveraged content marketing initiatives to increase revenue by 200%.
• Expanded newsletter offerings: increased portfolio by 20%.
• Evolved program strategies for live industry events.

• VP, Interactive Programming – Merlin Media (June 2011 – July 2012)
• Led launch of Chicago’s first all-news FM radio brand: hired and trained staff of 46.
• Developed all aspects of new 24/7 radio format; promising startup lasted one year. VP, Content Operations – AOL Patch (November 2012 – May 2013)
• Oversaw metrics-driven content strategy for a network of 900 websites
• Optimized workflow processes. Overhauled and led training.

Chicago, IL, US

• Large media company comprised of 8 major newspapers, 23 TV stations and 1 radio station. Helped lead digital evolution.Progressive roles of responsibility: Led national online content (2008-2010)
• Conceived and executed national content strategy for network of 40 mm monthly UV’s
• Built 100 online sales & content verticals for profitable external syndication
• Managed design & rollout of weather & news mobile apps, texting programs
• Utilized SEO, social, viral, print & on-air promotion to grow engagementLed digital content strategy for 23 TV stations: (2010-2011)
• Grew engagement with TV websites to record levels: used metrics, SEO, social, cross-media

New York, NY, US

• Radio & TV company consisting of 1,200 radio stations and 43 TV stations. In charge of national online informational content and on-air news network. Promoted to oversee 275 News & Sports web sites in June, 2007.
• Helped grow online audience by 90% in one year for 275 information-format web sites
• Identified key metrics, set audience goals, communicated to field, helped slow movers
• Conceived, executed digital workflow analyses of station staff, led changes where needed
• Initiated and managed robust internal communications system with 200+ markets
• Built online and on-air news networks which became key to company’s operations

B.A, History

M.B.A, Marketing