Andy Friedman Email & Phone Number

Interim and part time marketing leadership. Expert marketing leadership without the full-time commitment.

Schaumburg, Il, Us

Led marketing, branding, and digital activation in 63 countries for a SAAS company in the restaurant design and project quotation space. Also, in charge of marketing for affiliated companies in healthcare and publishing.• Executed lead gen programs (PPC, email campaigns, and content marketing) resulting in 4X increase in qualified lead generation.• Accelerated brand awareness through content marketing and video. 400% SEO increase and 1,900% social engagement lift.• Amplified sales globally with a compelling presence at up to 10 annual events in the U.S., Europe & Asia.• Led AI integration company-wide to improve results and reduce costs. • Drove 6X budgeted revenue increase at start of the pandemic with the launch of a virtual event platform.• Built MarTech stack: HubSpot, CMS, website platform, and eCommerce.• Grew an international team of multi-skilled marketers, and consultants.• Direct report to CEO and member of Executive Team.

London, England, Gb

• Upgraded a global media company's live event growth strategy post-merger. Oversaw inaugural event that exceeded budget by 25%.• Created and implemented digital marketing strategy for a medical device manufacturer. Later joined parent company as CMO.

Chicago, Il, Us

Headed event programming, digital and print content transformation, eLearning and professional certification for a 326-chapter professional association.• Grew ROI by $1 mm for portfolio of 50 live events through a “content first” strategy.• Doubled digital engagement through transformation of legacy print media products.• Increased eLearning revenue 8X by reinventing professional certification program.• Managed deep knowledge-based website, magazine, academic journals, and research.• $300k revenue gain year over year by expanding content marketing product offerings.• Built core team of 25 digital experts, producers, managers, and content strategists.• Direct report to CEO and regularly presented to the Board.

New York, Ny, Us

Drove audience growth and revenue performance of 19 trade publications for B2B media giant. Supervised a team of 42.• Achieved up to 300% YOY online engagement increases.• Transformed focus from print to digital using a content strategy based on SEO & metrics. • Leveraged content marketing initiatives to increase revenue by 200%.• Expanded newsletter offerings: increased portfolio by 20%.• Evolved program strategies for live industry events.• Fostered atmosphere of creativity, learning, experimentation, and collaboration.

VP, Interactive Programming – Merlin Media (June 2011 – July 2012)• Led launch of Chicago’s first all-news FM radio brand: hired and trained staff of 46.• Developed all aspects of new 24/7 radio format; promising startup lasted one year. VP, Content Operations – AOL Patch (November 2012 – May 2013)• Oversaw metrics-driven content strategy for a network of 900 websites• Optimized workflow processes. Overhauled and led training.

Chicago, Il, Us

Large media company comprised of 8 major newspapers, 23 TV stations and 1 radio station. Helped lead digital evolution.Progressive roles of responsibility: Led national online content (2008-2010)• Conceived and executed national content strategy for network of 40 mm monthly UV’s• Built 100 online sales & content verticals for profitable external syndication• Managed design & rollout of weather & news mobile apps, texting programs• Utilized SEO, social, viral, print & on-air promotion to grow engagementLed digital content strategy for 23 TV stations: (2010-2011)• Grew engagement with TV websites to record levels: used metrics, SEO, social, cross-media• Defined strategic metrics, helped markets execute against decision-focused array of reports• Designed training procedures, workflow measurement and advised on local digital staffing

New York, Ny, Us

Radio & TV company consisting of 1,200 radio stations and 43 TV stations. In charge of national online informational content and on-air news network. Promoted to oversee 275 News & Sports web sites in June, 2007. • Helped grow online audience by 90% in one year for 275 information-format web sites• Identified key metrics, set audience goals, communicated to field, helped slow movers• Conceived, executed digital workflow analyses of station staff, led changes where needed• Initiated and managed robust internal communications system with 200+ markets• Built online and on-air news networks which became key to company’s operations• Managed 24/7 team of content specialists who updated digital & broadcast content• Content displayed on 1,200 local radio sites & 43 TV sites, audio aired on most stations• Built 100 locally-displayed online channels – news, music, lifestyle, photo, promotional• Metrics-heavy content strategy resulted in dramatic engagement lifts • Worked extensively with Technology group to customize CMS & WAN capabilities• Customer service approach resulting from close ties with local markets; we were seen as key service

B.A, History

M.B.A, Marketing