Andy Fullard Email & Phone Number

Wigan, England, United Kingdom

As Head of Channel Planning, I'm responsible for leading the channel teams to provide strategic direction and build integrated marketing channel plans to execute the acquisition, activation, and retention strategies.

Wigan, England, United Kingdom

As Head of Acquisition, I was responsible for delivering best-in-class marketing to achieve business growth and member acquisition targets across multiple channels, focusing on acquiring quality members at a low CPA. My primary purpose is to drive increased member growth, activation and engagement to sustain growth in active member base volumes. I lead the Acquisition Team and third party agencies across SEO, Paid Media, Content, Strategic Partnerships, PR, Social Media, Influencer Marketing, and Customer Service. I own the member acquisition & engagement strategy, and associated budget, to acquire profitable members cost-effectively.Network Digital Marketing are backed by Bridgepoint, one of Europe's largest private equity houses.

Wigan, Greater Manchester, United Kingdom

As Acquisition Manager, I was responsible for achieving member growth targets, owning the member acquisition strategy, and managing a fantastic team across Paid Media, Content, Strategic Partnerships, and Customer Service. In this period, I was responsible for acquiring 1.9m new members into our discount schemes, and I developed a network of partner organisations in the NHS, education, care and charity sectors to improve their staff benefits and promote our scheme through their internal staff communications.

Wigan, United Kingdom

In this role, I was responsible for owning the Social Media Strategy across our four brands. I created engaging digital content to engage and convert key workers, grew our social media following, and managed a small team and a third party paid media agency to drive new member growth. In this period, I was responsible for acquiring 900k new members. We launched 3 new discount schemes and I acquiring over 500k new members in the first year. I was also responsible for growing our Strategic Partnerships program, working with NHS Trusts and organisations to improve their staff benefits.

Wigan, Greater Manchester, United Kingdom

As Social Media & Community Coordinator, I was responsible for all social media activity, content, strategic partnerships, and I was the lead on member acquisition. I grew the company blog to over 12,000 visits per month, I managed partnerships with over 250 NHS Trusts to improve their staff benefits, and managed a third party agency to drive member growth though paid media.

London, England, United Kingdom

As Freelance Marketing Consultant, I developed and implemented a multi-channel growth marketing strategy to drive sales and grow their community. get dopa is a unique nootropic supplement formulated to support brain health and cognitive performance. The brand aims to raise awareness of ADHD and provide a platform for informative health and wellbeing content, building an inclusive, positive, and aspirational ADHD community.

Haverthwaite, Ulverston

Created a new role in the business focusing on social media marketing and developing the content strategy to drive leads to the business. Playdale Playgrounds is a worldwide design & manufacturer of high-quality outdoor playground equipment.

Haverthwaite

Excelled in a diverse marketing role, coordinating both online and offline marketing activities covering the whole marketing mix to generate leads into the business.