Head Of Crm
Current
Jul 2023 - Present
AeroLeads people directory · profile
Andrei Katkov Email & Phone Number
Head of Global CRM Strategy and Development
at
MY.GAMES
LinkedIn matched
✓ Verified May 2026
3 data sources
Profile completeness 100%
Current company
Role
Head of Global CRM Strategy and Development
Location
Amsterdam, North Holland, Netherlands
Company size
Who is Andrei Katkov? Overview
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Quick answer
Andrei Katkov is listed as Head of Global CRM Strategy and Development at MY.GAMES, a company with 143 employees, based in Amsterdam, North Holland, Netherlands. AeroLeads shows a matched LinkedIn profile for Andrei Katkov.
Andrei Katkov previously worked as Head of CRM at My.Games and CRM automatization expert at Refocus. Andrei Katkov holds Master Of Engineering - Meng, Aerospace, Aeronautical And Astronautical/Space Engineering, Master from Moscow Aviation Institute (National Research University).
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MY.GAMES
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Profile bio
About Andrei Katkov
Data-driven technical marketing professional with 10 years of experience, primarily at the international company Wargaming, where I built the CRM platform and processes from the ground up. My expertise lies in designing and optimizing CRM systems to meet diverse business needs, including integrations, automation, and analytics setup. I have extensive experience in developing scalable solutions for global implementation and aligning CRM infrastructure with business objectives.In my current role, I focused on building multi-channel platforms and integrating advanced tools to enhance customer acquisition, retention, and engagement strategies. I excel in creating seamless workflows, ensuring the efficiency and scalability of CRM systems to maximize impact and drive measurable results.I am recognized as a strategic thinker with a strong technical background and proven ability to manage cross-functional global teams. My key strength is bridging the gap between marketing and technology to deliver solutions that empower businesses to leverage CRM as a critical driver of success.
Listed skills include Management, Marketing, Product Management, Project Planning, and 16 others.
Current workplace
Andrei Katkov's current company
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My.Games
9 roles
Andrei Katkov work experience
A career timeline built from the work history available for this profile.
Crm Automatization Expert
- Implemented a centralized database to collect and store information on webinar registrations, leads, and students; - Automated data forwarding across various communication channels, including email, SMS, WhatsApp, Facebook Messenger, and Telegram; - Developed an infrastructure and platform in collaboration with a back-end developer, processing data and.
Nov 2022 - Jun 2023
Publishing Producer (Unannounced Game) Eu
- Created and ensured the work of a communication flow (about 40% email open rate) for the new players of a product that has not yet been released thereby guaranteeing the minimum necessary number of gamers to conduct tests across EU market (+ lab tests in Orlando US, Seoul South Korea) for further release;- Created a referral program, a portal for the new.
Nov 2021 - Oct 2022
Head Of Crm (World Of Warships) Eu/Na/Cis/Apac
- Increased the reach and deliverability of marketing communications through the integration of Facebook Messenger, Telegram, VK, and WA bots with the internal Wargaming platform;- Increased the conversion from registrations to core players by 2 percentage points through campaign automation. The number of active players has been growing for 9 months in a.
Jun 2019 - Oct 2021
Product Crm Manager (World Of Warships) Eu/Na/Cis/Apac
- Organized joint promotional campaigns with Amazon for Europe, and Yandex Money for the CIS, resulted in permanent working with Amazon and PayPal globally;- Launched a PR campaign with Aeromar on a non-commercial basis (Russia's largest food production company for air passengers), conducted branding the World of Warships menu (Sky Cafe) and the SkyShop.
May 2018 - May 2019
Head Of Crm Group
- Created and lead a team that has carried out projects in total amounted to 90% of the company's annual revenue;- Won the tender, conducted and extended the contract with Huawei for two years. Through our cooperation, Huawei permanently required me and no one else a leader of their projects. Huawei was accounted for about 30% of the annual revenue.
Jul 2017 - Apr 2018
Senior Crm Manager
- Coordinated cross-communication of all departments of the company: back-end development, front-end development, design, email communication, financial and legal services (30+ stakeholders).
Aug 2015 - Jun 2017
Digital Producer
Digital marketing campaigns for companies such as ITG Style, Unilever, PepsiCo, Tetra Pack, Mazda, and Takeda.
Jan 2014 - Jul 2015
Technical Writer
Development of technical specifications and prototypes of a mobile application for P2P renting cars.
Sep 2013 - Dec 2013
Team & coworkers
Colleagues at MY.GAMES
Other employees you can reach at my.games. View company contacts for 143 employees →
HV
Hugo Vigne
Colleague at My.Games
Amsterdam, North Holland, Netherlands, Netherlands
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AK
Alexander Kozarezov
Colleague at My.Games
Kazakhstan, Kazakhstan
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AK
Aleksei Kunshin
Colleague at My.Games
Da Nang City, Vietnam, Viet Nam
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FN
Fedor Novoselov
Colleague at My.Games
Tbilisi, Georgia, Georgia
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AK
Aleh Kolbyshau
Colleague at My.Games
Tbilisi, Georgia, Georgia
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SA
Sergei Alekhin
Colleague at My.Games
Belgrade, Serbia, Serbia
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SB
Stanislav Barbukov
Colleague at My.Games
Netherlands, Netherlands
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AP
Andrey Polosin
Colleague at My.Games
Limassol, Cyprus, Cyprus
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IS
Iga Spinks
Colleague at My.Games
Amsterdam, North Holland, Netherlands, Netherlands
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NA
Nuwan Arawinda
Colleague at My.Games
Colombo, Western Province, Sri Lanka, Sri Lanka
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Hugo Vigne
Colleague at My.Games
Amsterdam, North Holland, Netherlands, Netherlands
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AK
Alexander Kozarezov
Colleague at My.Games
Kazakhstan, Kazakhstan
View →
AK
Aleksei Kunshin
Colleague at My.Games
Da Nang City, Vietnam, Viet Nam
View →
FN
Fedor Novoselov
Colleague at My.Games
Tbilisi, Georgia, Georgia
View →
AK
Aleh Kolbyshau
Colleague at My.Games
Tbilisi, Georgia, Georgia
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SA
Sergei Alekhin
Colleague at My.Games
Belgrade, Serbia, Serbia
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SB
Stanislav Barbukov
Colleague at My.Games
Netherlands, Netherlands
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AP
Andrey Polosin
Colleague at My.Games
Limassol, Cyprus, Cyprus
View →
IS
Iga Spinks
Colleague at My.Games
Amsterdam, North Holland, Netherlands, Netherlands
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NA
Nuwan Arawinda
Colleague at My.Games
Colombo, Western Province, Sri Lanka, Sri Lanka
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2 education records
Andrei Katkov education
Master Of Engineering - Meng, Aerospace, Aeronautical And Astronautical/Space Engineering, Master
Python Developer
Yandex Practicum
FAQ
Frequently asked questions about Andrei Katkov
Quick answers generated from the profile data available on this page.
What company does Andrei Katkov work for?
Andrei Katkov works for MY.GAMES.
What is Andrei Katkov's role at MY.GAMES?
Andrei Katkov is listed as Head of Global CRM Strategy and Development at MY.GAMES.
Where is Andrei Katkov based?
Andrei Katkov is based in Amsterdam, North Holland, Netherlands while working with MY.GAMES.
What companies has Andrei Katkov worked for?
Andrei Katkov has worked for My.Games, Refocus, Wargaming, Inbrief. Технологии Crm-Маркетинга, and Leto Digital Agency.
Who are Andrei Katkov's colleagues at MY.GAMES?
Andrei Katkov's colleagues at MY.GAMES include Hugo Vigne, Alexander Kozarezov, Aleksei Kunshin, Fedor Novoselov, and Aleh Kolbyshau.
How can I contact Andrei Katkov?
You can use AeroLeads to view verified contact signals for Andrei Katkov at MY.GAMES, including work email, phone, and LinkedIn data when available.
What schools did Andrei Katkov attend?
Andrei Katkov holds Master Of Engineering - Meng, Aerospace, Aeronautical And Astronautical/Space Engineering, Master from Moscow Aviation Institute (National Research University).
What skills is Andrei Katkov known for?
Andrei Katkov is listed with skills including Management, Marketing, Product Management, Project Planning, Crm, Управление Проектами, Software Prototyping, and Prototype Framework.
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