Andrei Katkov Email & Phone Number

Amsterdam, North Holland, Netherlands

Belgrade, Serbia

- Implemented a centralized database to collect and store information on webinar registrations, leads, and students; - Automated data forwarding across various communication channels, including email, SMS, WhatsApp, Facebook Messenger, and Telegram; - Developed an infrastructure and platform in collaboration with a back-end developer, processing data and displaying information in an admin panel while transferring data in the required format to BQ and customer.io;- Facilitated the scaling of webinars and products by eliminating the human factor and implementing an automated system for data forwarding and communications;- Doubled the number of webinars, resulting in an increase in the number of registrations and the share of monthly revenue from CRM from 7-8% to 18%;- Improved monthly revenue by 30% through the optimization of webinar funnels;- Contributed to the successful launch of a new product into the market utilizing the developed infrastructure and platform;- Eliminated lead loss and reduced costs of lead acquisition through the implementation of a new platform and data management system.

Moscow, Moscow City, Russia

- Created and ensured the work of a communication flow (about 40% email open rate) for the new players of a product that has not yet been released thereby guaranteeing the minimum necessary number of gamers to conduct tests across EU market (+ lab tests in Orlando US, Seoul South Korea) for further release;- Created a referral program, a portal for the new game (as a web PM); automated communication process, conducted various operational activities, including legal issues;- Launched integration with Twitch (as a web PM);- Hired and introduced new team members (operations manager, web designer, web developers).

St Petersburg, St Petersburg City, Russia

- Increased the reach and deliverability of marketing communications through the integration of Facebook Messenger, Telegram, VK, and WA bots with the internal Wargaming platform;- Increased the conversion from registrations to core players by 2 percentage points through campaign automation. The number of active players has been growing for 9 months in a row for the first time since the launch of the product (and continues to grow);- Increased the number of activities (including local ones for different countries) from 1-2 to 40-50 per month, became a global CRM service for all studio products;- Hired and introduced the whole CRM team which keeps operating presently.

St Petersburg, St Petersburg City, Russia

- Organized joint promotional campaigns with Amazon for Europe, and Yandex Money for the CIS, resulted in permanent working with Amazon and PayPal globally;- Launched a PR campaign with Aeromar on a non-commercial basis (Russia's largest food production company for air passengers), conducted branding the World of Warships menu (Sky Cafe) and the SkyShop magazine distributed on all Aeroflot, Rossiya, Utair, Royal Flight aircraft. The audience coverage was about 40 million people;- Initiated and launched a joint promo-campaign with Tele2 (CIS). The offer was in the top 3 by the number of activations among all offers in Tele2 loyalty program and the product provided free communication with 3 million users via SMS, with 6 million via email;- Reduced the time needed for the launch of campaigns by about 3 times, campaigns have become more transparent and flexible and reduced the cost of expensive resource maintenance in other countries.

Moscow, Moscow City, Russia

- Created and lead a team that has carried out projects in total amounted to 90% of the company's annual revenue;- Won the tender, conducted and extended the contract with Huawei for two years. Through our cooperation, Huawei permanently required me and no one else a leader of their projects. Huawei was accounted for about 30% of the annual revenue.

Moscow, Moscow City, Russia

- Coordinated cross-communication of all departments of the company: back-end development, front-end development, design, email communication, financial and legal services (30+ stakeholders).

Moscow, Moscow City, Russia

Digital marketing campaigns for companies such as ITG Style, Unilever, PepsiCo, Tetra Pack, Mazda, and Takeda.

Moscow, Moscow City, Russia

Development of technical specifications and prototypes of a mobile application for P2P renting cars.

Master Of Engineering - Meng, Aerospace, Aeronautical And Astronautical/Space Engineering, Master

Activities and Societies: Work and Travel in South Africa (Capetown)

Python Developer