I have spent over 22 years in software working with a collection of enterprise software, telco / wireless, healthcare, digital media, agency and retail companies. My experience spans consulting and executive level positions in general management, product management, product marketing, sales, business development and engineering. I have experience working with and for large public multi-national companies as well as small startups with proven success at every level.I have worked in the mobile space since 2007 and have ridden the app wave since 2011 selling, building and launching hundreds of mobile solutions for some of the most well-known brands in the world. I have launched SaaS and mobile products such as a:- Telco-grade mobile device management (MDM) solution- Mobile backend-as-a-service (MBaaS)- Mobile location marketing solution- Mobile indoor positioning solution- Mobile turn-key app solutions for verticals- Mobile advertising stack- Mobile advertising programmatic solutions- Big data analytics and profile solutionMy business passion is orchestrating a perfect go-to-market (GTM) that drives the entire company. A perfect GTM typically starts with a customer pain or a value proposition and culminates in a scalable product and a reproducible sales / revenue model. Simple in concept but extremely difficult in implementation.