At STACK, I work to attract users for our award-winning construction takeoff and estimating software. Specifically, I am in charge of SEM, SEO, Digital Advertising, Web Site Management, Usabilty & Design, Content Marketing, Social Media Marketing, Lead Generation and more.

4-time guest speaker for the Digital Marketing MBA & undergrad class where I talked about Search Engine Marketing, SEO, and Digital Analytics.

As the Marketing Manager for Informa, I was in charge of driving the marketing strategy and attendance for our portfolio of conferences in the Technology industry including Data Center World Global and Local Events, IT/Dev Connections and AFCOM Leaders Labs. Some of my roles included seeking out new partnerships, developing digital & traditional marketing plans, social media marketing, PPC, SEO, driving website enhancements, customer research including surveys and focus groups, driving webinar registrations and whitepaper downloads and lead generation.

As the Marketing Manager for Penton (acquired by Informa), I was in charge of driving the marketing strategy and attendance for our large technology conferences including Data Center World, HostingCon, IT/Dev Connections and The WHIR Networking Events. Some of my roles included seeking out new partnerships, developing online & offline marketing plans, social media marketing, developing surveys, leading focus groups, driving webinar registrations and whitepaper downloads, growing email signups and social media followers, and membership growth.

As the Marketing Manager in the hosting & cloud vertical at iNET Interactive (acquired by Penton), I drove the marketing strategy for HostingCon, The WHIR and Web Hosting Talk. My responsibilities include driving attendance and marketing strategy for HostingCon, the premier conference and trade show for the hosting and cloud providers. For The WHIR, I was in charge of marketing for WHIR Events, a series of one-day networking events in North American and Europe, driving webinar and whitepaper leads, and securing partnerships & distribution for our Hottest Hosts publication. For Web Hosting Talk, I was responsible for growing membership and advertising revenues. In addition, I also led all social media marketing efforts to increase user engagement and email growth for all properties.To achieve these goals, I utilize search engine marketing, social media marketing, partnership marketing, email marketing, retargeting, banner advertising and more.

Manage search engine marketing (SEM), search engine optimizaiton (SEO), affiliate marketing and email marketing strategies for the company's e-commerce websites including DayTimer.com, Mead.com, AtAGlance.com and DayRunner.com .

Work with companies to optimize their search engine marketing (PPC and SEO), website design, affiliate marketing, email marketing, social media marketing and more. Drive sales to our partners using PPC and niche websites.

Manage and Market 8 specialty food e-commerce websites. Responsible for all aspects of internet marketing including SEO, pay-per-click marketing, banner advertising, email newsletters, affiliate program, building partnerships, tradeshows, focus groups and more. Worked closely with IT, Retail, Wholesale, HR & Customer Service departments as well as with outside development companies.