● Leading the product engineering vision and delivery on our guest checkouts journeys across the Awaze portfolio.● Owning and developing the multi-national payment platform framework, which underpins our guest experience.

● Product strategy consultant to the CEO, shaping the long-term vision of the organisation. ● Create a discovery framework to ensure data driven decisions lead development.

● Identified and implemented growth opportunities: including MSMG’s 2021 multimillion-pound car care incentive initiative. ● Utilised data science and marketing to introduce propensity models delivering targeted content and product promotions, leading to increased customer engagement. ● Successfully created a product-engineering team, to deliver onsite personalisation, which Implemented the MSM customer account facilities, from vision to delivery.● Delivered the 2019 ‘Get money calm’ marketing rebrand, focusing on acquisition and engagement. Subsequently awarded runner up for MSMG’s Innovator of the year.● Significant stakeholder management, up to executive level, utilised to redefine the MSM protection strategy for life and income insurance.● Product growth through hundreds of online experiments, journey optimisation, platform migrations and new products. £3 million uplift on car experiments in 2021 H1.● Spearheaded the product function’s adoption to GDPR as the product lead. ● Promote transparent prioritisation processes optimising engagement and value.

● Ensured the fullest understanding of customer behavior, owning the analytical reporting for site performance and identifying optimisation opportunities.● Own and implement large scale testing programs, delivering 40+ AB and MVT test per year significantly increasing conversion and enabling year on year growth.● Produce performance projections, data modelling and trend analysis via VBA, SQL, Tableau and Google Analytics.● Mentoring analysts and developing new ways of working for the analytical function.

● Model creation and development via SQL, VBA (Excel) and MongoDB.● Pitching, developing and delivering new data models both in the UK and overseas. ● Delivering, training and installing data models software applications to clients.

● Managing the operations team in a busy payroll and accountancy environment. ● Developed automated IT systems to improve work flow and productivity of the accountancy process.