Andy Gural Email & Phone Number

• TS Imagine is a fintech firm creating investment and risk management software for financial institutions around the world, from smaller hedge funds to major banks.
• Updated and created margin, risk management, securities trading documentation, release notes and other software documentation.
• Spearheaded the initiative of using personas. This helped clarify who we were making features for and why, eliminating miscommunication and rework.
• Developed dozens of golden path processes in… Show more TS Imagine is a fintech firm creating investment and risk management software for financial institutions around the world, from smaller hedge funds to major banks.
• Developed dozens of golden path processes in securities trading software for support and training consistency.
• Scoped AI products.

Strategy Report writing – A client needs assistance in business transformation. As part of this a strategic review of their management team and product portfolio is being undertaken. The object of this report to the board is to provide a sound portfolio of strategies and goals around which to restructure the firm's primary software product, and therefore.

Product - Leading the creation of a 170-page business spec for an on-line retailer so that product development can take place efficiently, and that management can be confident that the delivered software will transform the company. As part of that effort, I am documenting current practices in the operations and customer service departments; also, I am.

• Created software development roadmaps and business specs, workflows and standard operating procedures for manufacturing procedures. These included visual prototypes and extensive design specs. The impact has been a.
• Created software development roadmaps and business specs, workflows and standard operating procedures for manufacturing procedures. These included visual prototypes and extensive design specs. The impact has been a.
• Other deliverables included: white papers, a learning portal, release notes, new feature announcements, technical marketing, video scripts and press releases. The results have been improved sales and clear.
• Wrote procures technical documentation for a telephone customer support department that standardized processes and made training new agents faster.
• Newsletter - Production of a newsletter of interest to technical news junkies.
• Writing, designing and producing marketing pamphlets, folders, web sites, business cards on time and on budget. These proved effective in bringing in new clients quickly and effectively in concert with the.

• Consulting
• Reviewing resumes and screening candidates for a variety of resumes for clients including senior developers, call centre agents, shippers, et cetera resulting in several successful hires.
• Quoting and ordering system software gap analysis for a NYC-based manufacturer so that cost of goods, task completion and critical tasks could be monitored.
• Deployed and customized a CRM for a NJ-based realtor.
• Developed innovative marketing strategy and materials for a NYC-based… Show more Consulting
• Developed innovative marketing strategy and materials for a NYC-based financial service specializing in New York State Tax Court appeals.

• Consulting Mandate for a digital and static advertising system
• User documentation for digital and static out of home (OOH) advertising enterprise resource planning system. Deliverables included a new 80,000-word knowledge base, user information portal and product communications.
• Drafting white papers and technical marketing copy.
• Wrote the in-house dictionary, bringing standardization to product nomenclature.
• Developing two dozen user personas and more than 100 golden paths.… Show more Consulting Mandate for a digital and static advertising system
• Developing two dozen user personas and more than 100 golden paths. The impact was that multiple departments in offices around the world had a shared understanding of who the users were and how they interacted with each.

Montreal, Canada Area

• Asset Science is a leading designer and provider of a new generation of testing and diagnostic software tools, factory Desktop as a Service (DASS) tools, for wireless device remanufacturers worldwide.
• Prototyped new role-based dashboards for executives, factory managers and team leaders, reports, and developed innovative industry metrics. The result was an expansive but practical product vision. It improved investor.
• Prototyped new role-based dashboards for executives, factory managers and team leaders, reports, and developed innovative industry metrics. The result was an expansive but practical product vision. It improved investor.
• Created daily sales operations reports that monitored pilot and current customer performance for at-a-glance executive insight.
• Documented client current practices. The result was deep insight into their current baselines so that production line improvements could be recommended by experts on our team.
• Wrote business specs for new products that maximized current IP and differentiated corporate offerings.

• Product planning consultant for a business startup for US medical market. Responsibilities included:
• Competitive intelligence to obtain transparency into competing and allied entities.
• US Patent/Intellectual property pathway analysis.
• Advisory board creation and primary source research.
• Strategic planning for the business and early operational set up and the design of the pilot and the product roadmap.

Various

• Documenting the retrofitting of armoured bank trucks used for transporting cash and valuables.
• This included documenting the teardown and gutting of fleet vehicles at a Toronto facility and upgrading the interiors and the security systems so that customizations can take place at facilities around the world, by.
• The project involved extensive on site vehicular industrial photography. The result was a clearly… Show more Documenting the retrofitting of armoured bank trucks used for transporting cash and valuables.
• The project involved extensive on site vehicular industrial photography. The result was a clearly explained manufacturing process that can be understood quickly. 6,500 high quality photographs were taken in addition to.
• Wiring harness illustrations were also used to explain the retrofit. As equipment often spanned multiple compartments and systems, easy to understand circuit drawings ensured that work could be undertaken with a clear.
• Researching and writing business case studies for an enterprise resource planning integrator based in India.

• Documentation consultant for a software start-up that began offering international logistics software as a service to carriers and manufacturers in the spring of 2013.
• Scoped, designed and wrote user documentation for internal and external products.
• Wrote, storyboarded and produced training videos that sped market adoption.
• Developed and enforced documentation templates and standards, eliminating costly re-work.
• Researched and made technology purchase… Show more Documentation consultant for a software start-up that began offering international logistics software as a service to carriers and manufacturers in the spring of 2013.
• Researched and made technology purchase recommendations.

Various

• Created a wide range of exciting and interesting material for clients in diverse industries including:
• Getty Images contributor.
• Documentation consultant for a status report on the current and future state of the North West Territories Department of Health and Social Services e-health infrastructure.
• Writing press releases for a medicine compliance firm that serves the United States and Canada
• Marketing materials for micro-genetics software.
• E-Learning modules for… Show more Created a wide range of exciting and interesting material for clients in diverse industries including:

• Ryma Technologies developed best practice product planning methodologies. I authored and co-authored their user education materials and customer support documentation.
• Working closely with subject matter experts, designed educational document templates.
• Made recommendations for improved business processes and technologies.
• Developed an internal educational wiki that improved internal communications and reduced re-work and error.
• Wrote audio-visual technical sales… Show more Ryma Technologies developed best practice product planning methodologies. I authored and co-authored their user education materials and customer support documentation.
• Wrote audio-visual technical sales presentation materials. Show less

• MEI develops and deploys financial software for manufacturers and brokers in the consumer package goods industry for the UK, the United States and Canada.
• Wrote educational materials for developing, current and legacy products.
• Updated technical documents that shortened our sales cycle, improved user comprehension. The improvement in fault tolerance also reduced technical support costs.
• Developed a documentation roadmap that resulted in the creation of a Community Space that… Show more MEI develops and deploys financial software for manufacturers and brokers in the consumer package goods industry for.
• Developed a documentation roadmap that resulted in the creation of a Community Space that eliminated multiple content silos for technical, sales and product information.
• Created technical and general marketing sales materials, including sales documentation, sales slide shows and production of HD videos.

• Mecanica Solutions provides engineering services and product life cycle management software to automotive and aviation manufacturers.
• Working closely with subject matter experts, wrote user training manuals and installation guides for product life cycle management products including document management, project/program management, aviation harness.
• Design duties included photography… Show more Mecanica Solutions provides engineering services and product life cycle management software to automotive and aviation manufacturers.
• Design duties included photography, illustration and lay-out.
• Developed brand strategy and creative direction for marketing materials including sales collateral and corporate web sites (information architecture, iconography, design and content), wrote press releases, edited.
• Co-authored and edited research and development reports to document our software innovations.

• Beginfinite is a developer of anti-spam and anti-virus software for Novell, and increasingly, for RIM and other messaging products.
• Interviewed content experts for case studies, white papers and technical training materials that improved sales and raised our firm’s profile in the Novell electronic security community.
• Documented six network security products, creating dynamic, effective manuals, courseware, installation guides and Wikis that cut technical support costs, boosted… Show more Beginfinite is a developer of anti-spam and.
• Documented six network security products, creating dynamic, effective manuals, courseware, installation guides and Wikis that cut technical support costs, boosted customer satisfaction and increased profitability.
• Developed and implemented marketing strategy and collateral for the NetCleanse division.
• Photography and illustration.

Various

• Provided product development and business services to a variety of customers.
• Created brand strategy and marketing materials for an industrial electronics recycling service.
• Wrote web-based case studies for a firm specializing in internet-based video surveillance.
• Copy editor for a series of fitness text books.
• Business plan research for a clinical equipment manufacturing start-up.
• Press releases for a wedding industry portal.

• Developer of multimedia courseware, physician and pharmaceutical educational materials, and medical software in Europe and North America.
• Wrote user documentation and on-line help for web-based pharmacy software that increased customer profits and productivity.
• Scripted, edited and storyboarded innovative and engaging computer-based training courses, cutting both training time and costs.
• Created new, better organized on-line medical instructional templates as well as designed and… Show more Developer of multimedia courseware, physician and pharmaceutical educational materials, and medical software in.
• Created new, better organized on-line medical instructional templates as well as designed and wrote pharmaceutical sales rep training multimedia courseware. Developed material for on-line instructional games for.
• Managed a productive and diverse writing team.

• Journalist at regional weeklies in Ontario and Quebec:
• News writing
• Indoor and all weather out-door photography including cold weather film photography
• Darkroom
• Pagination
• Pre-press production including colour separation

Ba, Double Major: Philosophy/Journalism, Minor: History Of Science

Dec, Arts

Hslc