Andrew Whelan Email & Phone Number

Singapore, Singapore

Localisation services for the entertainment and digital media industries.

Singapore

Director of Sales and Marketing at one of the regions fastest growing digital enterprises.• Successfully launched digital media group from start-up.• Achieved profitability within 6 months of operations.• Established reporting frameworks to benchmark and report on performance.• Developed self-reliant agile teams with outstanding leaders and clear succession planning.

Yangon, Myanmar (Burma)

• Successfully launched Myanmar’s first digital payment network.• Strategically developed and launched unique channels for marketing and customer outreach achieving 200,000+ users within three months of launch through consumer loyalty and rewards programs. Top ten status for brand recognition in Myanmar within 8 months of launch through digital customer acquisition strategies. 10,000 Retail partners within 24 Months of launch through B2B sales, marketing efforts and customer retention… Show more • Successfully launched Myanmar’s first digital payment network.• Strategically developed and launched unique channels for marketing and customer outreach achieving 200,000+ users within three months of launch through consumer loyalty and rewards programs. Top ten status for brand recognition in Myanmar within 8 months of launch through digital customer acquisition strategies. 10,000 Retail partners within 24 Months of launch through B2B sales, marketing efforts and customer retention programs.• Developed and implemented product reporting frameworks to benchmark and report terminal usage, retailer performance and brand tracking.• Exceeded business case projections while resourcing, training and coaching a high-performance marketing and product management team. Show less

• Strategy lead and product owner, eCommerce Optus App store. Overhauled the mobile site to improve customer experience and content offerings. Cut site load times by 50% and increased customer conversion rates by 25% within 12 months. • Digital product innovation and business case development. Developed monetisation opportunities and won capital investment for new digital business.• Effectively led and delivered complex legal and commercial agreements, creating cohesion and focus… Show more • Strategy lead and product owner, eCommerce Optus App store. Overhauled the mobile site to improve customer experience and content offerings. Cut site load times by 50% and increased customer conversion rates by 25% within 12 months. • Digital product innovation and business case development. Developed monetisation opportunities and won capital investment for new digital business.• Effectively led and delivered complex legal and commercial agreements, creating cohesion and focus among multiple supplier partners and stakeholders.• Delivered key mobile applications within ambitious timeframes and budgets. Productively led teams and stakeholders through product development, launch and iterative product lifecycle management. Show less

Sydney, Australia

• Conceived and delivered an innovative digital media network. The customised solution provided a dynamic platform for delivering targeted communications including; GSM network health, live sales and customer experience data and user insights. • Radically improved media and communications practices by developing a high performance team of digital media professionals. • Built the Optus Macquarie Park digital production and post-production studio with integrated live satellite links and… Show more • Conceived and delivered an innovative digital media network. The customised solution provided a dynamic platform for delivering targeted communications including; GSM network health, live sales and customer experience data and user insights. • Radically improved media and communications practices by developing a high performance team of digital media professionals. • Built the Optus Macquarie Park digital production and post-production studio with integrated live satellite links and web-streaming platforms. Show less

Melbourne, Australia

• Awarded Best Educational Resource ATOM (Australian Teachers of Media) for ‘Court Stories’ video and teaching pack. A compassionate story that follows three teenagers as they experience the Victorian Children’s Court.• Delivering outstanding marketing and communications projects that engage and inspire. • Clients include; - Optus - Australia Post - Baulderstone - Victorian Department of Human Services - Victorian Children’s Court - AXA Group … Show more • Awarded Best Educational Resource ATOM (Australian Teachers of Media) for ‘Court Stories’ video and teaching pack. A compassionate story that follows three teenagers as they experience the Victorian Children’s Court.• Delivering outstanding marketing and communications projects that engage and inspire. • Clients include; - Optus - Australia Post - Baulderstone - Victorian Department of Human Services - Victorian Children’s Court - AXA Group - Coca-Cola Show less