Andrew Whelan Email & Phone Number

Singapore, Singapore

Localisation services for the entertainment and digital media industries.

Singapore

• Director of Sales and Marketing at one of the regions fastest growing digital enterprises.
• Successfully launched digital media group from start-up.
• Achieved profitability within 6 months of operations.
• Established reporting frameworks to benchmark and report on performance.
• Developed self-reliant agile teams with outstanding leaders and clear succession planning.

Yangon, Myanmar (Burma)

• Successfully launched Myanmar’s first digital payment network.
• Strategically developed and launched unique channels for marketing and customer outreach achieving 200,000+ users within three months of launch through consumer loyalty and rewards programs. Top ten status for brand.
• Strategically developed and launched unique channels for marketing and customer outreach achieving 200,000+ users within three months of launch through consumer loyalty and rewards programs. Top ten status for brand.
• Developed and implemented product reporting frameworks to benchmark and report terminal usage, retailer performance and brand tracking.
• Exceeded business case projections while resourcing, training and coaching a high-performance marketing and product management team. Show less

• Strategy lead and product owner, eCommerce Optus App store. Overhauled the mobile site to improve customer experience and content offerings. Cut site load times by 50% and increased customer conversion rates by 25%.
• Digital product innovation and business case development. Developed monetisation opportunities and won capital investment for new digital business.
• Effectively led and delivered complex legal and commercial agreements, creating cohesion and focus… Show more
• Effectively led and delivered complex legal and commercial agreements, creating cohesion and focus among multiple supplier partners and stakeholders.
• Delivered key mobile applications within ambitious timeframes and budgets. Productively led teams and stakeholders through product development, launch and iterative product lifecycle management. Show less

Sydney, Australia

• Conceived and delivered an innovative digital media network. The customised solution provided a dynamic platform for delivering targeted communications including; GSM network health, live sales and customer experience.
• Radically improved media and communications practices by developing a high performance team of digital media professionals.
• Built the Optus Macquarie Park digital production and post-production studio with integrated live satellite links and… Show more
• Built the Optus Macquarie Park digital production and post-production studio with integrated live satellite links and web-streaming platforms. Show less

Melbourne, Australia

• Awarded Best Educational Resource ATOM (Australian Teachers of Media) for ‘Court Stories’ video and teaching pack. A compassionate story that follows three teenagers as they experience the Victorian Children’s Court.
• Delivering outstanding marketing and communications projects that engage and inspire.
• Clients include; - Optus - Australia Post - Baulderstone - Victorian Department of Human Services - Victorian Children’s Court - AXA Group … Show more
• Clients include; - Optus - Australia Post - Baulderstone - Victorian Department of Human Services - Victorian Children’s Court - AXA Group - Coca-Cola Show less