Andrew Hacking

Andrew Hacking Email and Phone Number

Vice President at Mesmerize @ Mesmerize
Andrew Hacking's Location
New York, New York, United States, United States
About Andrew Hacking

Seasoned media sales and branding professional, specializing in connecting advertising partners with clearly defined niche audiences for maximum impact. Significant cross-platform sales experience - including DOOH, mobile proximity marketing, programmatic, experiential/ event marketing, shopper marketing and promotions. Consumer lifestyle expert - with particular knowledge of the female-focused advertising market (15+ consecutive years of contacts and experience in women’s health and lifestyle, pregnancy and parenting verticals).Creative, motivated and entrepreneurial spirit with proven track record at start-up/early stage organizations.Specialties: Delivering robust revenue growth; creating and retaining strong client relationships; leading businesses and sales teams effectively.

Andrew Hacking's Current Company Details
Mesmerize

Mesmerize

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Vice President at Mesmerize
Andrew Hacking Work Experience Details
  • Mesmerize
    Vice President Of Sales
    Mesmerize Jan 2018 - Present
    New York, New York, Us
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  • Gloss Media, Llc
    Vice President, Sales
    Gloss Media, Llc Sep 2015 - Dec 2017
    New York, Ny, Us
    National sales lead at Gloss Media: engaging women as they pamper and indulge themselves in the nail/ beauty salon environment - and at other key points along the path to purchase.Deep experience in digital place-based, non-traditional, alternative, experiential/OOH media and promotion - with extensive track record selling across DOOH, mobile, venue-based static, experiential and shopper marketing platforms. Multi-year agency relationships include: Kinetic Worldwide; Orion Trading; Posterscope; MacDonald Media; OOHA/ Wilkins; Billups Worldwide; The Richards Group; Latinworks; Rapport and Publicis Health Media.
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  • Gloss Media, Llc
    Sales Director
    Gloss Media, Llc Nov 2009 - Sep 2015
    New York, Ny, Us
    Senior team member focused on the aggressive national expansion of GlossTV: the only digital place-based network targeting women in the nail/beauty salon environment. Digital messaging combines with multiple experiential tactics to deliver truly immersive female-focused brand experiences. Also active across a family of other place-based/ experiential platforms allowing clients to meaningfully engage with their customers as they go about their daily routines; where they live, work and play.Client direct bookings include: L'Oreal; Pfizer (Chapstick); Chattem (Gold Bond); MasterCard; MetroPCS; Patron Tequila; Fidelity; Henkel (Dial); Chrysler, Texas Lottery, MoneyGram, Lifetime Entertainment, Absolut Vodka and McDonald's.
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  • Interfuse Media, Inc.
    Founder
    Interfuse Media, Inc. Feb 2004 - Mar 2009
    Founded independent media sales company in 2004 to exclusively handle advertising/sponsorship sales for Plum Magazine: The First Ever Pregnancy Magazine for Women 35+. Developed concept in collaboration with launch partners: Groundbreak Publishing, Inc. and The American College of Obstetricians and Gynecologists (ACOG) - and secured multiple blue chip advertising partners ‘sight-unseen’ to fund successful, national, niche publication roll-out; no outside start-up capital required.
  • Cw Publishing Group
    Project Director
    Cw Publishing Group Mar 2003 - Feb 2004
    Instrumental in the successful launch of the ‘You and Your Family’ coupon booklet: a groundbreaking new mom initiative produced in collaboration with The American College of Obstetricians and Gynecologists (ACOG). Member of an 8-person sales team behind the US debut of a respected London-based custom publisher; individually delivered 31% of company revenue in the first year of operations.
  • Profile Media Group (Ppi)
    Project Director
    Profile Media Group (Ppi) Jan 1998 - Mar 2003
    Oversaw advertising and sponsorship sales on Pride: The Official Magazine for LGBT Pride in America. Developed the program to include the country’s largest Pride events and ultimately the endorsement of InterPride, the global umbrella organization.Supervised an 8-person sales team responsible for increasing project revenue a minimum of 20% year-on-year for five consecutive years; secured the highest advertiser retention rates of all titles produced by the company; personally secured the single largest deal in the history of the company’s US operations.

Andrew Hacking Education Details

  • University Of Kwazulu-Natal
    University Of Kwazulu-Natal
    Architecture

Frequently Asked Questions about Andrew Hacking

What company does Andrew Hacking work for?

Andrew Hacking works for Mesmerize

What is Andrew Hacking's role at the current company?

Andrew Hacking's current role is Vice President at Mesmerize.

What schools did Andrew Hacking attend?

Andrew Hacking attended University Of Kwazulu-Natal.

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