Client: Bank of AmericaResponsible for the planning, performance and execution of $60M+ in annual Paid Search spend. Active leadership role of a 22-person team. Direct oversight of three additional reports cross-office as part of Chicago Capability Lead role.- Increased automation across bidding and program management- Increased adoption of strategic measurement such as DDA, Cross-environment conversions and weighted conversion adoption- Increased scale of programs through ongoing testing and customization tactics (i.e., Ad types, audience expansion strategies)- Developed and articulated media department and agency’s vision on audience and data led media planning. Assisted with the integration of media strategies across different channels, to deliver on clients’ business goals- Evaluated, tested and provided on-boarding for new channel partners for clients in areas like Multi-touch Attribution (Neustar) and other Media Publishing Partners (Perform Media, adMarketplace, Ad.net) - Partnered with strategy, media and analytics teams, to turn insights into action for current campaign optimizations and future campaign planning purposes- Informed enterprise-wide learning agenda and translated into paid search learning agenda- Developed forecasts / budgets, managing an average of $5M / month across multiple business divisions

Clients: Dish Network, AutoZone, Cracker Barrel, Big Lots, Valspar• Initiated knowledge sharing and promotion of SEM research, products and strategies.• Acted as point person for strategic search initiatives.• Provided strategic thinking and direction for clients and new business.• Managed all search issues, between agency departments, and for the client.• Trained fellow Search team on utilization of new tools and platforms.• Merged qualitative and quantitative data sets for strategic insights for clients. • Integrated search strategies within a cross media, cross functional client team.

Client: Toyota• Built, launched and managed 360+ customized local paid search campaigns.• Effectively managed 120+ advertisers concurrently.• Identified opportunities for increased account scalability and efficiency, while also adapting to the ever-changing features and offerings of search engines. • Managed account performance issues, i.e. conversion tags, call tracking and reporting.• Maintained strong relationships with engine partners and internal staff members.• Increased CTR 15%, decreased CPC 4%, increased lead conversions by 25% and decreased CPL by 23% across 100+ accounts within 6 months.

Client: Toyota• Responsible for leading the success of clients' paid search marketing programs.• Grew annual spend to 72% over 18 months.• Led search strategies and optimization for 125 campaigns across 1 regional and 4 national accounts, including Hispanic markets. • Built strong relationships and established clear lines of communication with clients, partners and internal staff members.• Developed and modified bidding and keyword strategies on paid search engines.• Managed budgeting, forecasting, billing and invoicing for clients’ paid search marketing programs.

• Responsible for campaign management & performance across multiple product categories including keywords, bidding, copy and all campaign optimizations. • Reported, analyzed & interpreted performance across multiple product categories on several strategic campaigns. • Built & maintained relationships with campaign search partners.• SEM campaign experience included international, GDN and third party SEM platforms across tier one and tier two search engines. • Acted as the SME on all email marketing initiatives and established best practices for product and operational efficiency.• Cross-trained senior management and peers on email campaign launch procedures.