Andy Hack Email & Phone Number

Chicago, IL, US

New York, NY, US

Boston, MA, US

Client: Bank of AmericaResponsible for the planning, performance and execution of $60M+ in annual Paid Search spend. Active leadership role of a 22-person team. Direct oversight of three additional reports cross-office as part of Chicago Capability Lead role.- Increased automation across bidding and program management- Increased adoption of strategic.

Boston, MA, US

Boston, Massachusetts, US

New York, NY, US

• Clients: Dish Network, AutoZone, Cracker Barrel, Big Lots, Valspar
• Initiated knowledge sharing and promotion of SEM research, products and strategies.
• Acted as point person for strategic search initiatives.
• Provided strategic thinking and direction for clients and new business.
• Managed all search issues, between agency departments, and for the client.
• Trained fellow Search team on utilization of new tools and platforms.

Paris, FR

• Client: Toyota
• Built, launched and managed 360+ customized local paid search campaigns.
• Effectively managed 120+ advertisers concurrently.
• Identified opportunities for increased account scalability and efficiency, while also adapting to the ever-changing features and offerings of search engines.
• Managed account performance issues, i.e. conversion tags, call tracking and reporting.
• Maintained strong relationships with engine partners and internal staff members.

Paris, FR

• Client: Toyota
• Responsible for leading the success of clients' paid search marketing programs.
• Grew annual spend to 72% over 18 months.
• Led search strategies and optimization for 125 campaigns across 1 regional and 4 national accounts, including Hispanic markets.
• Built strong relationships and established clear lines of communication with clients, partners and internal staff members.
• Developed and modified bidding and keyword strategies on paid search engines.

Pleasant Prairie, WI, US

• Responsible for campaign management & performance across multiple product categories including keywords, bidding, copy and all campaign optimizations.
• Reported, analyzed & interpreted performance across multiple product categories on several strategic campaigns.
• Built & maintained relationships with campaign search partners.
• SEM campaign experience included international, GDN and third party SEM platforms across tier one and tier two search engines.
• Acted as the SME on all email marketing initiatives and established best practices for product and operational efficiency.
• Cross-trained senior management and peers on email campaign launch procedures.