Andy Hallinan Email & Phone Number

Write and develop compelling short and long-form copy that is tailored to the 2nd Amendment audience and build the 2nd Amendment channelsCoach other business owners and teach them how to become inbound marketing professionalsMeasure and analyze marketing campaign, email marketing data, and performance of all types to make data-driven decisions related to the development of campaign copy and content assetsCollaborate with both internal and external parties including: subject matter experts, business partners, marketing teams, media vendors nationwide, and others.Increase conversions on a variety of platforms to support overall marketing and business objectives.Stay current on industry content and digital marketing trends, tools and resources

• Develop lead-generation strategy and nurture campaigns to convert online interest into buyers• Develop irresistible offer, attention grabbing headline, emotional hook/story through excellent sales copy and strategy planning• Build-out of entire funnel from ground up in ClickFunnels, then writing and building nurture sequences in Infusionsoft/Klaviyo• Build out and launch of Facebook and native advertising to meet projected sales goals• Lead and develop SEO campaign to generate organic leads• Developed a fully automated video review system to automate generation of video reviews• Write script, record, and publish informational video tutorials and • Analyze costs, ad copy, landing pages, and optimize for best CPA (cost per acquisition)

Manages and optimizes site experience, landing pages, calls-to-action (CTAs), ad creative, and lead-generating forms for a number of FGS owned web properties.Spearheads and iterates an overall optimization program for an entire site funnel via SEO, SEM, PPC, and video contentDevelops hypotheses for and build, implement and manage an A/B or multivariate test platformsAnalyzes and obsess over metrics, such as: conversion rate, user engagement, time-on-site, click through rate, etc.Develop best practices to incorporate CRO into company wide brand portfolio strategies.Monitors industry trends and new product offerings to stay up to speed and ahead of the competition.

• Coach major brands (Sony, Betty Crocker, Whirlpool, see above for more) on SEO, SEM, PPC, email marketing, conversion optimization, etc• Manage, report on and engage using social media tools including LinkedIn, Facebook, Twitter Google+ and YouTube. Train brand employees to monitor & engage in social media• Come up with new, exciting, and cost effective techniques for viral marketing of all types• Analyze keyword costs, ad copy, landing pages, and optimize for best cost per conversion• Develop processes and procedures to move massive video ad spends from TV to editorial content on YouTube which results in much lower cost per acquisition in all cases• Develop and implement new landing page messaging as appropriate, in response to new or changed offers, products, pricing and promotions, or in response to changes in market conditions or the competitive landscape• Develop and maintain SEO strategy roadmap and manage the implementation of SEO projects to increase traffic and sales across all SEM channels• Manage the day-to-day execution, optimization and reporting of online marketing activities• Evaluate, recommend, and test new marketing channels including assessing potential traffic sources• Manage over $32M in PPC spend across all accounts• Continually optimize marketing performance by deriving insights from campaign data and recommending actionable improvements.

• Develop, define, delegate SEO, PPC, digital marketing, ecommerce promotion & cross promotion, and social media strategy across 6 person team• Create, analyze, optimize, and maintain all internet marketing efforts across search engines, YouTube, Facebook, Google, Yahoo/Bing, etc depending on demographic/product• Manage $12M spend across multiple PPC campaigns on Google and Yahoo/Bing with a ROI of no less than 45%• Manage, maintain, optimize massive organic SEO campaign for various corporate websites (50,000 pages+)• Manage social networking marketing strategies via Twitter, Facebook, and other social media verticals • Manage and communicate technical/SEO strategy and best practices to development and programming teams• Phenomenal personal skills which helps me to be a natural leader in the internet marketing field, and absolutely outstanding with customers of all backgrounds• Manage Adobe Test & Target and other multivariate testing and conversion optimization

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· Market services via social media marketing, viral marketing, video marketing, SEO, PPC, PPM, and SEM · Intimate knowledge of search algorithms, best practices, best blogging techniques · Developed comprehensive search engine optimization and PPC expertise · Constantly increase conversion rates/monitor analytic and traffic patters · Web copy, article marketing, article authoring, and blogging expert · Submitted monthly progress reports on all SEO and PPC marketing campaigns · Expert in: SEO, Search Engine Optimization, HTML, CSS, PHP, PHP5, MySQL, SQL, MSSQL, search, campaigns, search engine, website, traffic, metrics, meta tags, trends · Optimized website copy, structures, and filenames · Managed VPS with over 120 hosting accounts · Analyze and interpret marketing trends, statistics, competitive information, new product ideas and customer needs to improve upon Company's products and services, to facilitate accurate Sales and Marketing forecasts. · Constantly monitored and tuned campaigns for the best possible search engine marketing performance · Excellent testimonials and references · Gained direct knowledge and insight into lead generation, relationship building, and closing sales with new clients

Market services via social media marketing, viral marketing, video marketing, SEO, PPC, PPM,and SEM• Constantly increase conversion rates/monitor analytic and traffic patters• Small changes to website to constantly better conversion rates• Trained clients on effective internet marketing techniques• SEO client sites for better, more efficient SEO rankings• Excellent testimonials and references• Gained direct knowledge and insight into lead generation, relationship building, and closingsales with new clientsInternet Marketing , Freelance Internet Marketing January 2005