Manage the Ninkasi Brewing Company Portfolio of Craft Beers in the Chain & Key Account Channels of the Market in CA, AZ, NV & TX. 2016 Flagship Year Round Brands:Total Domination India Pale AleDawn Of The Red India Red AleTricerahops Double India Pale AleHelles Belles Helles Lager Easy Way India Pale AleOatis Oatmeal StoutVanilla Oatis Otameal Stout2016 Seasonal Series:Expo 58 Belgian Style Golden Pale AleSpring Reign American Pale AleMaiden The Shade Summer Style India Pale AleOktoberfest Festbier LagerSleigh'r Dark Double Alt Ale2016 Special Release SeriesHop Cooler Citrus India Pale AleBeer Run India Pale AleNoir Milk Stout With Cold Brewed Coffee

Managed top to bottom Copa Di Vino brand business in a multi-state western territory working with 16 beer distributor partners.Lead and managed team of Field Sales Mangers in designated sales territories in CA, AZ & NV.Worked with and communicated daily with distributor management teams, brand managers and on & off premise key account managers to drive distribution and sales volume growth across entire region. Conducted monthly, quarterly and annual business reviews with all wholesaler management teams.Key Account Brand Development in the Chain Grocery Channel successes include authorizations at Sprouts, Ralphs, Food 4 Less, Winco Foods & Albertsons.Secured Copa Di Vino brand partnerships at several major venues, stadiums / ballparks & arenas in CA & NV. Highlights include Petco Park San Diego, Qualcomm Stadium San Diego, SeaWorld San Diego, Verizon Wireless Amphitheatre Irvine, San Manuel Amphitheatre Redlands, Rabobank Arena Bakersfield & Cashman Field and the Thomas & Mack Center Las Vegas.

National Account Executive responsible for selling the NTN Buzztime entertainment & marketing system to National Account Level Restaurant & Bar Chains across the country. Worked with corporate and franchise group decision makers for brands such as Applebee’s, Beef ‘O’Brady’s, Black Angus, Hooters, Old Chicago & Tilted Kilt. Managed the sales process from initial presentation through location installations. Developed and grew strong working relationships with customers based on fact based selling and solution selling approaches.

Barfly TV is an advertising system sold to on-premise bars and restaurants. The bar is able to customize messages to promote current specials and upcoming events. The majority of the content consists of advertisements for premium beer & spirits brands. Current advertisers include Anhueser Busch InBev, Diageo and MillerCoors.Managed the San Diego, Los Angeles & Phoenix markets. Focused on aggressively growing the account base in key on-premise bars and restaurants. Established contact and developed strong working relationships with local vending distributors (Coin Operators). Created an individual distribution growth plan for each distributor and managed their progress through bi-weekly reports. Oversaw the entire distributor selling process from bar commitment to installation. This included distributor personnel training, route ride alongs, account sales presentations, ordering and shipment of location equipment, installation scheduling and post install account support.Managed quarterly distribution incentives for select distributors. Goals were defined and a clear, concise plan was developed and executed to achieve those preset objectives. The distributors I managed all achieved their quarterly incentive goals and were rewarded accordingly for their accomplishments.

Managed the Mike's Hard Lemonade brand portfolio; Inc. (Bakersfield, Barstow & Lancaster). Oversaw the day to day business in these given markets. Responsible for the creation, implementation and execution of an annual business plan. Managed wholesaler inventory levels and product orders. Created sales forecasts by SKU to insure orders were adequate enough to avoid any out of stock situations. The distributor Supply Chain Manager agreed upon all orders before being submitted to the brewery.Worked with distributor upper management to develop monthly sales incentives designed to increase distribution and volume sales in all channels of the market. Performed monthly market surveys and recapped distributor programs. Reported results back to distributors and Mike's Team detailing program execution levels. Focused on 100% execution of all Chain and Club Store programs. Worked closely with distributor Chain Supervisors to make sure all Ads were supported with displays and that adequate amounts of product were sent to each store location.

Represented the Moosehead Brewery, Pete's Brewing Company, the Spoetzl Brewery (Shiner Beers) and the Trumer Brauerei (Trumer Pils). Called on Markstein Beverage; Managed 200 top on and off premise distributor accounts across North County San Diego and Orange County. Developed new strategies to increase the presence of Gambrinus products in all channels of the market. Focused on running draft and bottle promotions in on premise accounts to drive volume. Worked with key off premise broad market accounts and sold in large displays and ran competitive pricing on specific brand packages at set times of the year.

Managed a sales route of eighty-five accounts. Route consisted of primarily off-premise liquor stores and neighborhood markets in East County San Diego. Serviced accounts on a weekly basis with a focus on achieving monthly sales and distribution goals. Spent several days each month working with individual brewery supplier representatives. Focused on selling in new displays, gaining new package placements and securing hot price points.Represented Coors Brewing Company, Barton Brands, The Gambrinus Company and Scottish & Newcastle Importers Co.

100% focus on selling new products and/or upgrading number of Samuel Adams products in retail accounts (bars/restaurants, liquor/grocery and drug stores). Completed several training programs including Negotiating Tactics, Selling Skills, and Conducting Effective Sales Meetings. Part of a team that successfully introduced Sam Adams Light to San Diego as a test market in Dec. 2001, helping make this new product a 2 million case brand nationally in its first year.