• Audience and data revenue generation• Serving consumer packaged goods, retail, and adtech / martech• Managed client success team to grow and retain clients, driving revenue and customer satisfaction• Implemented strategies to meet quotas and exceed sales targetsIbotta summary:Founded in 2012, Ibotta is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale.

• New retail media partner business development• Retail media parnter go-to-market strategy including CPG advertiser collaboration• Ran data licensing and audience businessQuotient Technology summary:Quotient Technology, Inc. (formerly Coupons.com) is an advertising technology company headquartered in Salt Lake City, Utah. It specializes in digital promotions, retail media, digital out-of-home (DOOH) advertising, social influencer marketing, display advertising and data and analytics. On September 5, 2023, Quotient was acquired by Neptune Retail Solutions

• Product management for purchased based targeting and closed loop sales measurement products• Launched ShopperView for CPG market and MarketView for travel• Developed CPG sales playbook and acted as sales overlayEpsilon Conversant Summary:Epsilon is a leader in interaction management, empowering brands to transform ordinary customer experiences into meaningful, human experiences. Our connected suite of products and services combine leading-edge identity management, industrial strength data and technology expertise with big brand acumen gained over five decades working with the industry’s top brands. Our human-powered, data-led marketing delivers unmatched depth, breadth and scale to help brands turn meaningful human interactions into exceptional business outcomes.

• Created digital shopper marketing practice• Developed new shopper targeted ad and digital shelf capabilties• Multiple business unit roles including cereal, yogurt, and bakingGeneral Mills summary:General Mills is reshaping the future of food. We believe food makes us better. It nourishes our bodies, brings us joy and connects us to each other. As one of the world’s leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Nature Valley, Betty Crocker, Yoplait, Annie’s Homegrown, Old El Paso, Epic Provisions, Blue Buffalo and more.