I help organisations that have growth ambitions develop and implement realistic strategies and plans to deliver the increased awareness, income and structural change they need. I create and deliver bespoke support as required, including project implementation, training and workshops.

Yeomans specialises in marketing and fundraising. We provide creative, strategic and marketing support through a variety of products and services, to a range of organisations, across charitable and non-profit sectors. Yeomans is an eclectic band of creative thinkers, strategic marketers, fundraising specialists, designers, innovators and project managers who care passionately about making a difference to you, your organisation and most importantly to those you seek to serve.We look at objectives and outcomes before recommending the right route to take: What’s the benefit of working with us? Generate income, raise awareness, deepen connections, clearly communicate and increase support.

Offer integrated marketing services and print management. Specialism in marketing and fundraising for Christian and secular charities.

Researched and produced analysis of operating market and growth potential.Redesigned new business mailing programme, website and sales materials. Developed and mapped new organisational structure and interdepartmental workflow.

Head of UK Marketing for a Christian holiday park in France: Plan and direct integrated marketing strategy; mix includes: website, brochure, advertising and PR. Full budgetary control and decision-making authority. Direct report to MD / Board. Current strategy is achieving a 10% sales increase.Product and Programme management and development.Recruitment of seasonal holiday park programme and entertainments team.Management of the holiday park’s bespoke Management Information System.Key achievements: Creation and delivery of: new CRM programme, website (www.springharvestholidays.com) and online booking system, social media channels, email campaign, Ambassadors programme and Sales Agents. Increased mailing list by 20%.Recent training includes: Event Health and Safety, First Aid at Work, Social Media campaign management, website and email copywriting, project management, interviewing and appraisal techniques and change management. Additional roles within Memralife Group include: Strategic development and marketing advisor, Event Project Manager (day conferences); Administration Team Leader, Spring Harvest Conference, Event Film Crew management.

Managed the Adult Programme speaking teams at the Spring Harvest Christian conference.Admin Team Leader at the Spring Harvest Christian conference.Office Manager, Chief Steward and Film Team Manager at Youthwrk the Conference.

Managed the FBI YOUTH Media social enterprise scheme, generating income for youth organisations (National Association of Clubs for Young People) via sales of advertising space (now operated by Tennine Ltd).Campaigns included: “Teen Road Safety” (DfT) and “Teenage Pregnancy” (DfES).Managed experiential and sampling campaigns for Muller Dairy (UK) Ltd in UK and Ireland, including theme park and supermarket campaigns.

Project Director across various integrated marketing campaigns, incorporating events, multimedia and sales promotion. Key events included: The world’s largest open-air Tea Dance in Trafalgar Square (Cafédirect) http://craftworkmarketing.co.uk/our-work/tea-direct-%E2%80%93-tea-dance/ , Leapster launch at UK Theme Parks (Leapfrog Toys), Cafédirect 5065 promotion at The London Eye.(Ignito Ltd rebranded as Craftwork Marketing)

Head of agency’s Live Communications & Events division, Involve UK (Board director).Clients included Energy Saving Trust and Coral Eurobet.

Managed Muller Dairy key account, organising various event and experiential marketing campaigns across its portfolio of brands. Generated over £1m of agency fees.Managed experiential marketing campaigns for: ASDA, SCA Hygiene (Velvet).Business development support; proposal-writing and presentations.

Business Development and Account Management roles, managing experiential marketing, event and sampling campaigns.Clients included: McCain Foods, Jacobs Biscuits (Twiglets), “V” Energy Drink.

Working in various restaurants in the UK from crewmember to Second Assistant Restaurant Manager.Youngest person to be promoted to Assistant Manager and complete management training programme.Recipient of the Scholarship award in 1999, for developing a new product strategy for McDonalds, recommending it changed its coffee brand to improve sales and profitability. Several years later this was implemented nationally.