Product management and design leader with a decade of experience as a founder and operator of SaaS software businesses. I coach individuals and product teams at software start-ups and scale-ups, providing assistance with vision/strategy, operational challenges and management.

Akkroo, the Event Lead Management software and SaaS business I co-founded in 2013 was acquired by Integrate Inc. in April 2019, which in turn was acquired by Audax (Private Equity) in December 2021.During this time I led Integrate's event product team developing the software we started at Akkroo; the best-in-class web and mobile (iOS & Android) lead capture solution for marketing and sales organisations exhibiting at events. The software helps with revenue generation and prospect engagement at in-person events, exhibitions and trade shows.

Collecting and processing leads from events is broken, and so we created the Akkroo Event Lead Capture solution to connect your events, sales and marketing. No more unqualified and lost leads. No more delays in follow up. No more missed opportunities.You can use Akkroo to engage and capture event leads from your smartphone or tablet. Integrate Event Qualified Leads (EQLs) into your CRM and/or Marketing Automation systems. Make data-driven decisions about when and where to exhibit in the future.

Creative design studio located on St Paul's Square in Birmingham's Jewellery Quarter, specialising in building premium websites, applications and brands.The Higgs Design Co collaborated with a wide range of organisations including the O2 Academies, the British Heart Foundation National Centre, David Austin Roses, RateMyPlacement and Rattle; this included work for Channel 4, the BBC, the National Museum of Science and Industry and Umbro.In March 2014 the studio was acquired by our long-standing client, RMP Enterprise, to continue in-house development of their web applications RateMyPlacement.co.uk and RMP Connect.