In my present job role, I guide foundational analytics and strategic initiatives using in-depth demographic insights, competitive analysis, performance metrics, customer behavior patterns, and sophisticated quantitative models to optimize WF's retail branch network. Position as key advisor to executive leadership and acknowledgment for effective initiative execution and risk management strategies. Led successful new market entries into major cities including Chicago and Nashville, orchestrating cross-functional associations across strategy, finance, marketing, IT, and HR to drive impactful results. Enhance Bank’s physical branch and ATM network through strategic new builds, relocations, consolidations, and redesign programs, driving substantial revenue growth and operational efficiencies.• Developed comprehensive multi-year branch location strategies and managed billion-dollar budgets to optimize branch operations, resulting in substantial increases in customer acquisition, cost savings, and market share expansion.• Established high-performing multi-channel analytics team, strategically supporting Bank’s expansive network of more than 6K branches and 13K ATMs across 36 US states.• Integrated Bank’s landmark annual branch redesign program, setting new standards in customer experience and operational efficiency.• Innovated by integrating geospatial intelligence data to drive targeted customer traffic strategies and improve overall analytics capabilities, fostering continuous growth and market leadership.• Manage specialized team of ten experts including Data Analysts, Geospatial Consultants, Statisticians, Financial Modelers, and Data Programmers, driving innovation and data-driven decision-making.• Achieved top scores in annual manager satisfaction surveys consistently, highlighting leadership presence and team cohesion

Spearheaded complex research, data analysis, and analytics to optimize Bank’s extensive branch and ATM distribution network. Collaborated with Regional Leadership, Executive Teams, Corporate Properties, and strategic partners to shape and execute Bank’s retail strategy effectively. Delivered market-specific recommendations for optimal branch distribution, balancing customer accessibility with operational efficiencies and cost management. Provided mentorship and leadership to team of junior analysts, fostering skill development and ensuring high-performance standards.• Achieved significant cost savings through renegotiation of Bank’s 10-year, $300MM In-store Branch master lease agreement.• Supervised strategic divestiture initiative involving 80 branches and $25B in deposits to peer banks across IN, OH, and MI, confirming seamless transition and strategic alignment.• Conducted comprehensive industry trend analyses, driving actionable insights that guided evolution of branch formats to better meet customer needs and expectations.• Recognized as Subject Matter Expert (SME) in building advanced models and tools, automating reports, and applying sophisticated mathematical, financial, and statistical analytics to strategy creation.• Reconfigured asset preservation program and schedule, improving operational resilience and certifying long-term asset value.

Enhanced support for Region President by creating and maintaining advanced financial models for comprehensive business analysis and performance trending. Spearheaded development and evaluation of solutions for complex financial challenges. Ensured alignment with organizational objectives, facilitating informed decision-making and strategic planning.• Innovated tools and dashboards, offering data-driven solutions to address emerging business trends.• Provided expert consultancy to senior management on complex financial initiatives, driving region-focused and enterprise-wide strategic goals.• Steered in-depth identification, analysis, and reporting on financial impact of strategic business initiatives for line of business managing a balance sheet of $60 billion in deposits and $25 billion in loans.

• Administered annual operating plan, forecasting, and ad hoc analysis, overseeing region-wide budget to support Company’s physical product distribution operations.• Directed accounting processes and monthly financial performance reporting, frequently traveling onsite to conduct facility audits and deliver management training.

• Oversaw development of global incentive compensation plans, encompassing policy formulation, forecasting, and auditing across various sales lines.• Collaborated with internal divisions and partners to execute incentive compensation strategies for division generating over $1B in annual sales, regularly presenting updates to CEO's office.

• Led auditing, reconciliation, and facility expense forecasting, including facility usage, asset preservation, and real estate valuation.• Contributed to scope, development, and financial viability of corporate properties and real estate investments globally, frequently traveling to support locations in US, South America, Europe, and India.