Led experience strategy, design and product portfolio delivery for Next Unit of Compute Group (NUC), building and championing holistic design practices to streamline development and elevate brand, product impact and profitability. Trusted partner to engineering, product and marketing leadership, leveraging research, data and insights to evolve product strategy and drive alignment with business and customer needs. Promoted sustained collaboration across functions, and managed, coached and mentored a team of 10 – 35+ employees. • Spearheaded holistic product development framework to inform a 5-year product portfolio plan, reflecting industry and customer needs, redefining the product offerings, elevating the brand, and enabling the successful sale of the NUC division to Asus.• Successfully launched 15+ software and hardware products by driving cross-functional collaboration and productivity, resulting in elevating team’s perceived value and impact within the organization.• Led redesign of NUC products to address B2B and B2C market needs, achieving increased selling price, higher profit margins and contributing to additional $500M in annual revenue. • Leveraged an inclusive and growth mindset in developing people, partners, and culture by mentoring and managing a spectrum of UX and Engineering talent, including team members achieving Principal Engineer status.

Owned holistic strategy, design, and product portfolio delivery across every touchpoint with Intel's internal partners and external customers. Led the design for business programs, focused on new immersive experiences (XR, Cloud, Mobile + PC), next-generation form factors, content creators, circular economy, and sustainability. • Championed UX strategy, UX research and design of Intel’s Next-Gen Creator business, pioneering dynamic experience-focused workflows, world-class marketing and brand assets, and digital and physical prototyping that aligned C suite and senior leadership and drove the value of an untapped 200M+ user market. • Defined industry-leading Smart Home experiences to inform and guide Intel’s product roadmap, partnering with customer design, engineering, and product teams to bring these experiences to life, shaping the foundation of human-centric AI strategy and providing invaluable data driven metrics for the business.• Delivered pioneering use cases, prototypes, and reference designs, enabling executives, business development, and sales teams to partner with top global Smart Home ecosystem players, resulting in 5 marquee production wins in US, PRC, and Europe, delivering multi-million-dollar revenue and a pipeline of 10+ next gen opportunities.• Designed and delivered the next-generation of sense-based wireless technologies for the PC ecosystem, resulting in all major OEM partners adopting these dynamic features into their product portfolios and stacks. Worth over $2B in revenue growth over 4 years.

Led strategic development of EAI's design and marketing presence to ensure market leadership with innovative clean electric energy and storage technologies for the former President of ECOtality’s new company.• Developed & delivered EAI's complete brand presence by building their suite of digital and physical product offerings and ensuring world class experiences were paired with groundbreaking technology. • Architect of the Experience Design for EAI, presenting dynamic data access and diagnostics for electric energy storage devices. Unlocking and enabling an IP portfolio, and UI/UX assets that were built and leveraged.

Responsible for the design and development of the Blink family of products and brand. (smart charging network for Electric Vehicles). This involved complete customer journey, digital and physical products, front-end user interfaces, and back-end dash boards. This network was deployed in over 1,000 cities located in 37 states across North America and was the largest network of its kind in the world.• Developed the complete ecosystem of networked physical and digital products, launched a new industry category, and set global standards for brand, marketing, digital, and physical experiences.• Built powerful partnerships with over 40 Fortune 500 companies including ABB, Cisco, GM, IKEA, Macy’s, Mercedes Benz, Nissan, SAP and VW Audi. • Led design and development of the Smart EV charging ecosystem, including smart EV chargers, mobile devices, and app and map interfaces; EV Chargers awarded Clio and One Shows for brand and IDSA iDEA for product.

Crafted engaging approaches for programs by focusing my passion and skillsets on the entire design process, providing a complete holistic offering, and deeper and more robust agency / client relationships.• Built strong and significant partnerships with clients by investing in long term relationships, working as the point person for all aspects of the engagement, building trusted repeat business and delivering Q on Q growth.• Positioned team as innovation and marketing stewards, delivered more strategic investments and ensured frog inspired the culture of the agency’s clients.• Delivered $2M+ business including ECOtality’s Blink EV chargers, providing best in class marketing assets, brand presence and design impact.

Lead creative, Brand and User Interface domain expert. Immersed at every level of the design process from strategic planning, design research, initial pitches and proposal writing to hands on concept generation, evolution and presentation.

Lead creative, Involved in all aspects of a multi disciplinary studio. Immersed at every level of the design process from strategic planning, design research, initial pitches and proposal writing to hands on concept generation, evolution and presentation.

Primary Industrial designer in a multi disciplinary studio, responsible for holistic integration of Industrial design within all other disciplines at Smart SF. Involved in all aspects of the design process from strategic planning, initial pitches and proposal writing to hands on concept generation, evolution and presentation. Project teams were often bi-coastal, involving constant in-depth communication, coordination and liaison.Projects included: kaleidescape - a start up next generation media company, Coca Cola, Lego, Oxo and Microsoft.

Lead Designer, responsible for all aspects of the design process and the growth and development of the Industrial Design group within the company. Role included design and evolution of specific projects, maintaining relationships with existing clients and attracting and nurturing new clients. Created, developed and completed over 30 projects, including work for Kestrel bikes, NCD, Ericsson, Mitsubishi, Silicon film, Creative labs, Adaptec and 3 Com.