Tasked with reviewing the Ministry of Civil Defence and Emergency Management's current digital ecosystem and developing a digital strategy to support the Ministry's strategic objectives.Currently focused on delivering emergency preparedness information to more people using social media channels. I'm focused on reaching more people by applying a combination of best practice and creativity to increase engagement. Helping deliver Emergency Mobile Alert, the new nationwide emergency warning channel. This includes delivering communications, media planning, website optimisation and raising awareness of Emergency Mobile Alert.

Currently working on an integrated marketing campaign to encourage medical graduates to specialise in general practice. Campaign involves stakeholder management, digital advertising and story-telling.

As the Marketing and Digital Advisor, I ensure the digital presence aligns with the College's strategy and objectives. I advocate for the member's experience and am responsible for the integration of digital channels including online marketing, communication, implementation and evaluation of campaigns.• Spoke about the importance of customer usability and content at the IMIS business excellence forum in Melbourne. • Project managed the development of the new member-centric website including the designing the information architecture, and managing the design, build and migration of content. The website was awarded an IMIS Great Things Award for outstanding design, navigation and customer focus. • Led the development of the College's Digital Strategy recommending a joined up eco-system and implementing a digital governance group.• Led the development and implementation of the Midlife to Retirement campaign utilising a collaborative approach with the whole team. The direct marketing component achieved a 55% open rate, 27% click rate.• Redeveloped the weekly member newsletter. Improved the layout and made it mobile responsive resulting in a 44% increase in readership. The layout provided more opportunity for Comms Advisor to use more creativity and a stronger call to action resulted in a 38% increase in click-through. • Implemented the College's Kapa Kaiaka programme to support new fellows including a targeted online community and process for connecting mentors, mentees and College faculties.• Various communications tasks including direct communication with members assisting with events and writing newsletters.

My primary role is the development and delivery of strategic marketing campaigns to target groups of customers.• Developed and delivered the myIR mobile app campaign with the app ranking number one downloaded business app in New Zealand. The email campaign achieved a 55% unique open rate,13.2% click to open rate and over 150 suggestions from engaged customers.• Developed and customer tested IR's first mobile responsive website template. This has since been used on every page of IR's website.• Delivered a direct marketing campaign to selected non-social policy customers raising awareness of eDocuments gradually replacing paper statements and notices. The campaign involved personalised letters (150,000) and emails (250,000) with copy including variations for those with tax agents, nominated persons, and extra help for infrequent online users. The email campaign achieved a high awareness with a 50.1% unique open rate.• Development and delivery of the first government crowd-sourcing campaign (#App4IR) with over 50 app design entries from designers and IT professionals. Used online advertising and social media to generate awareness and promote conversation. • Development and delivery of the Tax Refund 2014 and 2015 advertising campaigns to 18-34 year olds likely to call to request a refund. The 2014 campaign helped prevent phone calls and increased online services use by 20%, and 42% of customers visited the website for more information.• Development of IR’s approach to video and YouTube with an additional 93,000 views in 2014.• Partnered with subject matter experts and creative agencies in the creation of over 15 corporate videos and animations in English, Te Reo and Sign Language.• Developing and implementing internal communications plans, regularly providing strategic internal communications advice to senior management, and designing and developing intranet sites for two business units using Drupal.

• Delivered weekly seminars and workshops to people new to business. • Promotion of seminars using direct marketing to local customers new to business. • Communicated tax technical subjects such as GST and provisional tax.• Managed local and national relationships with banks and community organisations.

• Provided customer service in person and over the phone.• Specialised in debt negotiation in arrears of over $20,000.• Seconded to the top 100 most overdue return negotiation team.