Andy (Ilchan) Hwang Email & Phone Number

South Korea

South Korea

대한민국 서울

Head of Business Planning and Strategy

Gangnam-Gu, Seoul, Korea

*Head of Strategy Division (May 2017 ~ April 2024)•Corporate Strategy (Mission / Vision / Core Values) & CI Name / Design Development•Corporate Mid- to Long-term Business Plan•Business Unit & Brand Unit Mission / Strategic Direction•New Business Development / Investment / M&A / IPO / Corporate Succession•Business Portfolio / Restructuring / Organizational Design•Service for Owner level*Head of Marketing Division (Dec. 2019 ~ Dec.2023)•BlackYak New BI… Show more *Head of Strategy Division (May 2017 ~ April 2024)•Corporate Strategy (Mission / Vision / Core Values) & CI Name / Design Development•Corporate Mid- to Long-term Business Plan•Business Unit & Brand Unit Mission / Strategic Direction•New Business Development / Investment / M&A / IPO / Corporate Succession•Business Portfolio / Restructuring / Organizational Design•Service for Owner level*Head of Marketing Division (Dec. 2019 ~ Dec.2023)•BlackYak New BI Development•BlackYak Retail Innovation (New Retail Development / Overseas Sourcing Process)•All Brands Marketing Strategy & Communication (BlackYak Brand : 2019~2020)•Brand Power Index Survey / Analysis / Management Model Development•CRM*Head of Digital Business Unit (Dec. 2020 ~ April 2024)• Corporate Level Digital Transformation Planning• Establishment of Digital-related Organizations & Recruitment of Human Resources• IT Infrastructure Advancement Project• E-commerce Business Modeling & Integrated Development Project• E-commerce Operation Show less

Songpa-Gu, Seoul, Korea

CSO (head of Strategy, Marketing, Product) of NeoMio Corp.NeoMio Corp. was the exclusive distributor of JanSport, Reef, Keds, Pro-Keds, Admiral, Wolverine, Kamik, Keen, Diadora and more brands in Korea. And SneakSoul is one of NeoMio's own multi brands store business. NeoMio is also the partner of Patagonia US for Patagonia Korea Joint Venture since 2013.• Corporate/business strategy & Budgeting• Brand portfolio management• New business/brand plan & launch… Show more CSO (head of Strategy, Marketing, Product) of NeoMio Corp.NeoMio Corp. was the exclusive distributor of JanSport, Reef, Keds, Pro-Keds, Admiral, Wolverine, Kamik, Keen, Diadora and more brands in Korea. And SneakSoul is one of NeoMio's own multi brands store business. NeoMio is also the partner of Patagonia US for Patagonia Korea Joint Venture since 2013.• Corporate/business strategy & Budgeting• Brand portfolio management• New business/brand plan & launch management• Strategic marketing & marketing communication• Consumer research & insight• Product purchase & life cycle management• Retail concept planning & launch management Show less

Songpa-Gu, Seoul, Korea

*Patagonia Korea Joint Venture (Patagonia US 50% vs NeoMio 50%) : Nov. 2013 ~May 2016•Joint Venture Structure Plan / Mid-Term Business Plan / Negotiation / Contract•Business Launch Management (Budget, Purchase, Marketing, Channel, Launch Event)•Business Management (MBO, P&L)•Initial Organization Setting, Strategy / Marketing Education, Global Communication

Gangnam-Gu, Seoul, Korea

•Establishment of Business Strategy, Joint Development of VF Business Management Model and Domestic Application Model•Business Platform Construction Planning/Execution (Corporation Establishment) / Establishment of Business Unit Organization & Support Organization for Each Brand & Recruitment of Personnel•Vans Brand Strategy & Launch (Purchase / Marketing / Channel) •Timberland Brand Strategy & Budget Milestone

Seoul, Korea

•Marketing Consulting Service & Strategy Consulting Project Manager•Consulting Methodology Development•Strategy Lecture •Key Performance : xx (Global SCM), A Governmental Organization(Strategy Plan Coach)

Geumcheon-Gu, Seoul, Korea

•Brand Strategy, IMC, Marketing Management, VMD, Consumer Research•Running Performance Marketing Communication•Lifestyle Business Local Marketing / Establishment of Growth Momentum•Corporate / Business Strategy•Key Communication Partner of Global Brand Partner & Eland Group•Build up New Balance Korea Business Growth Momentum --> New Balance Korea marketing success story announced by Korea Marketing Association

Seoul

•Marketing Consulting Service & Strategy Consulting Project Manager•Marketing Lecture• Key Performance : Daewoo Motors (Standard Sales Model Development & CRM), Boryung Pharmaceutical (New Product Marketing Strategy), LG Corporation(New Business Market Feasibility), Youhan Pharmaceutical (New Product Marketing Strategy), Hyundai Electronics (PC Marketing Strategy), Romanson Watch (Restructure Channel & New Business Strategy), Youhan Kimberly Corporation (New Business Market Feasibility)… Show more •Marketing Consulting Service & Strategy Consulting Project Manager•Marketing Lecture• Key Performance : Daewoo Motors (Standard Sales Model Development & CRM), Boryung Pharmaceutical (New Product Marketing Strategy), LG Corporation(New Business Market Feasibility), Youhan Pharmaceutical (New Product Marketing Strategy), Hyundai Electronics (PC Marketing Strategy), Romanson Watch (Restructure Channel & New Business Strategy), Youhan Kimberly Corporation (New Business Market Feasibility) etc. Show less

Mba, Marketing

Ba, Economics