Andy Chau Email & Phone Number

California, United States

• Work closely with Sales, Yield, and Ad Operations to set up ad campaigns for delivery across multiple CBS Interactive brands
• Analyze and manage ad campaigns using Excel, Google Ad Manager (DFP), Google Campaign Manager (DCM), and other third-party delivery reporting tools to identify revenue-at-risk. Make actionable recommendations that.
• Provide weekly updates to clients on campaign KPIs and delivery. Make recommendations to internal teams on how to improve active campaigns and ensure that we meet/surpass client expectations
• Escalate issues with underperforming campaigns to all stakeholders. Assess and identify into issues with underperforming campaigns and develop solutions to mitigate risk of under-delivery
• Generate detailed weekly reports that monitor campaign performance metrics such as impressions, clicks, CTR, campaign pacing, viewability rate, and revenue-at-risk

San Francisco Bay Area

San Francisco Bay Area

• Managing survey & research operations across multiple clients at Numerator, including Heineken, LG, Clorox, Kimberly-Clark, Abbott, Keurig Dr. Pepper, Samsung, and more. Primary Responsibilities:
• Analyze and audit survey response datasets and prepare concise and actionable cross-tabs for Clients, Consultants, Analysts, and Research Managers.
• Summarize survey results into Topline findings
• Survey design & drafting along side Research Managers to meet client objectives and goals.
• Program & test surveys: including implementing complex survey logic, ensuring good survey flow for a positive user experience.
• Prepare and manage survey sample, ensuring that we target the right mobile app users that our clients are trying to reach.

San Francisco Bay Area

• InfoScout (Now Numerator) provides real-world analytics of consumer purchase data from one of the largest consumer panels in America. Passionate about helping brands grow, InfoScout offers the richest, fastest, and.
• Ran queries identifying data requiring attribution in InfoScout’s database
• Analyzed large Consumer Packaged Goods (CPG) datasets to provide strategic recommendations for our clients
• Conducted research and analysis on brands and product categorization to ensure accurate data attribution
• Collaborated with Data Transcription & Consumer Apps teams to ensure incoming data is transcribed accurately
• Cleansed large MS Excel files containing new CPG data & millions of rows of UPC/GTINs and uploaded new data into company database