Andy Chau Email & Phone Number

California, United States

• Work closely with Sales, Yield, and Ad Operations to set up ad campaigns for delivery across multiple CBS Interactive brands• Analyze and manage ad campaigns using Excel, Google Ad Manager (DFP), Google Campaign Manager (DCM), and other third-party delivery reporting tools to identify revenue-at-risk. Make actionable recommendations that optimized campaign performance to maximize revenue opportunities• Provide weekly updates to clients on campaign KPIs and delivery. Make recommendations to internal teams on how to improve active campaigns and ensure that we meet/surpass client expectations• Escalate issues with underperforming campaigns to all stakeholders. Assess and identify into issues with underperforming campaigns and develop solutions to mitigate risk of under-delivery• Generate detailed weekly reports that monitor campaign performance metrics such as impressions, clicks, CTR, campaign pacing, viewability rate, and revenue-at-risk

San Francisco Bay Area

San Francisco Bay Area

Managing survey & research operations across multiple clients at Numerator, including Heineken, LG, Clorox, Kimberly-Clark, Abbott, Keurig Dr. Pepper, Samsung, and more. Primary Responsibilities: • Analyze and audit survey response datasets and prepare concise and actionable cross-tabs for Clients, Consultants, Analysts, and Research Managers.• Summarize survey results into Topline findings• Survey design & drafting along side Research Managers to meet client objectives and goals. • Program & test surveys: including implementing complex survey logic, ensuring good survey flow for a positive user experience.• Prepare and manage survey sample, ensuring that we target the right mobile app users that our clients are trying to reach.• Collaborate closely with Research Managers to ensure a smooth and seamless project execution.• Mentor new project coordinators in Numerator survey best practices and survey programming tricks/techniques. Notables:• Promoted to a Senior Project Coordinator after a year working within research• Leveraged Mode Analytics and SQL and created a dashboard to simplify the demographics retrieval process for the research team• Led on-boarding workshops summarizing Numerators data attribution platform (Binder) to new client services team members

San Francisco Bay Area

InfoScout (Now Numerator) provides real-world analytics of consumer purchase data from one of the largest consumer panels in America. Passionate about helping brands grow, InfoScout offers the richest, fastest, and largest analysis of shopping data to clients including P&G, Unilever, Red Bull and many more. InfoScout is changing how CPG giants find out the “why” behind the buy. (InfoScout via acquisition is now Numerator, a Vista Equity Partners company)• Ran queries identifying data requiring attribution in InfoScout’s database• Analyzed large Consumer Packaged Goods (CPG) datasets to provide strategic recommendations for our clients• Conducted research and analysis on brands and product categorization to ensure accurate data attribution• Collaborated with Data Transcription & Consumer Apps teams to ensure incoming data is transcribed accurately• Cleansed large MS Excel files containing new CPG data & millions of rows of UPC/GTINs and uploaded new data into company database• Created reports for sales and services consultants to define key metrics for clients using “InfoScout Insights” MicroStrategy tool• Trained new Data Associate team members on data attribution standards/best practices