Andy Jones Email & Phone Number

Knoxville, Tn, Us

Redmond, Washington, Us

Drive strategic development and execution of event and tradeshow initiatives along with marketing messaging through flyers, email newsletters, and workbooks. Partner with leadership to identify and manage critical events ensuring end-to-end event success. Establish brand strategies using strong competitive, product analysis, and category insight. Oversee budgeting, set marketing vision, and monitor strategy implementations.•Lead event marketing specialists and monitory event inventory, encompassing collateral and giveaways.•Promote product-branding initiatives, developing marketing campaigns and materials for communications, emails, web content, and social media including Facebook, Twitter, and Instagram. •Effectively manage all event aspects such as promoter partnerships, travel arrangements, and hotel bookings.•Drive brand proposition across digital platforms and execute campaigns to reach the target audience.

Chattanooga, Tennessee, Us

Executed effective marketing strategy and execution plans, managed KPI reporting, and presented results and recommendations to the Chief Marketing Officer (CMO). Curated and delivered content for MoonPie General Stores while overseeing content calendars and executing both paid and organic social media campaigns.•Championed inbound marketing strategies, executed a highly effective email marketing campaign, and fine-tuned pricing strategies to enhance customer satisfaction.•Developed and executed a multi-channel marketing strategy to drive awareness, consideration, and adoption of the company’s products in the market segment.•Contributed recommendations for product and packaging improvements to enhance the first-time buyer experience.

Knoxville, Tennessee, Us

Directed national B2B CRM and demand through comprehensive marketing program management including but not limited to strategic planning, KPI goal setting, budget management, and ROI tracking. Implemented marketing strategies, metrics, and channels, generate innovative ideas for promoting new products, forecasted market trends, and researched marketplaces for new opportunities. •Developed substantial customer base expansion through diverse marketing channel campaigns and expert management of extensive social media strategies.•Led a high-performing team of marketing professionals, driving the execution of national campaigns across multiple channels, including email, direct mail, database marketing, and digital marketing.•Took full ownership of end-to-end event management, expertly orchestrating all company events and trade shows to effectively showcase the brand, engage audiences, and meet business objectives.

Managed and produced all company events and trade shows, overseeing logistics, vendor relationships, and attendee engagement to create memorable brand experiences. Organized community events aimed at elevating brand awareness, fostering community engagement, and promoting outdoor activities. Collaborated with outdoor-based brands and partners, optimizing brand exposure, and capitalizing on cross-promotional opportunities.•Played a pivotal role in the growth and development of the retail marketing team, streamlining processes to align marketing activities with the commercial team's efforts.•Improved web presence by 20% through SEO and A/B Testing within 6 months.

Bachelor Of Applied Science - Basc, Logistics, Materials, And Supply Chain Management & Marketing

Honors Diploma, Business