Andrew Paul Email & Phone Number

Alexandria, Virginia, Us

The Motley Fool is a financial services company dedicated to making the world smarter, happier, and richer through its premium investing solutions, free guidance and market analysis. Here’s how I drove optimisation efforts at the ‘top-of-funnel’ for Motley Fool UK’s organic site traffic:1. Generated a c. 50% increase in house Ad campaign click-through rates and a notable increase in premium investing service subscriptions by overseeing the commissioning and day-to-day operations of Kevel (a SaaS Ad server). 2. Improved house Ad campaign relevancy for site visitors and boosted levels of Ad engagement by redesigning the targeting strategy and by refreshing all campaign inventory to incorporate dynamic contextual content within the Ad creatives.3. Implemented an A/B testing workflow. Aligned key marketing team stakeholders around the upgraded Ad serving capabilities. Developed a custom Tableau dashboard to facilitate ongoing performance reviews and to empower the team's strategic decision making.Additionally, I ran the affiliate marketing operations for the share dealing broker product comparison panel; optimising performance, maintaining the underlying B2B partner relationships, providing monthly reporting, and ensuring that the financial promotions met the relevant regulatory requirements.

Alexandria, Virginia, Us

MyWalletHero was a start-up personal finance comparison site operated by Motley Fool UK. The site was live from late 2019 until mid 2022. As General Manager, I led a small but mighty cross-functional team of full-time employees and external contractors, while honing my ability to lead and manage in a fast-paced environment. I delivered value to the business by: 1. Expanding the revenue earning potential of the share dealing broker and credit card panels by identifying and onboarding 6 new affiliate partners, while also managing a further 15 existing commercial relationships.2. Leading our web developer, product, editorial and SEO teams through a major redesign of the website’s core comparison and product review pages. Big ticket items included:- redesigning and implementing new primary and sub-navigation- launching new comparison table sort-and-filter tools - integrating a credit eligibility checking tool into the credit card application journey- improving the layout, structure, and consistency of product reviewsAnd these changes led to:- multiple page-rank improvements across key search terms- an increase in the organic site traffic reaching key commercial pages- a significant reduction in bounce rate- an improved experience for users, leading to a c. 25% lift in product click-through rates3. Facilitating effective communication and collaboration between the MyWalletHero team, our affiliate partners, our contracting FCA compliance firm and our in-house legal team - ensuring ongoing operational compliance for the business unit.4. Empowering the marketing manager and her team test into co-branded affiliate partner campaigns via paid social media channels, and to grow and develop the email marketing channel.

Alexandria, Virginia, Us

I led the build-out of MyWalletHero’s website tracking capabilities - ensuring accurate, business critical data was available to our whole team. I analysed this data and used it to plan a programme of site UX upgrades that improved user engagement and drove more product conversion revenue. Here’s how I tackled this work:1. Identified and resolved the incorrectly configured initial implementation of Google Analytics that was triplicating the website’s reported metrics and skewing our data. 2. Designed, tested and deployed of a custom tracking plan tailored to the website’s affiliates business model, with the support of our BI and web development teams. 3. Empowered the non-Google Analytics users on our team to quickly access business-critical data by creating a series of custom KPI dashboards built using Data (Looker) Studio.4. Analysed the site’s usage data and worked with the team to prioritise and improve the alignment our navigation, editorial and evergreen content with our affiliate conversion opportunities.5. Began planning a major UX overhaul of the site’s product review and comparison page content, using my front-end web design experience, Google Analytics data, and user testing data to inform the design process.

Alexandria, Virginia, Us

In this role I provided design consultancy services to our UK and German marketing teams, supporting the promotion of The Motley Fool’s Premium Investing Services. I also had the opportunity to refresh my front-end design skills, develop my data analysis skills (and yes, to learn some German!).I designed and maintained a range of digital marketing assets, including email sign-up forms, landing pages, order pages and micro-sites - using WordPress; email templates and automated campaigns - using MailChimp; and digital PDF reports - using Adobe InDesign. I delivered value for both teams by:1. Identifying and highlighting that mobile traffic (c. 60% of our site traffic) was being served poorly designed landing pages that negatively impacted engagement and lead conversion.2. Leading a full audit of all active landing page and redesigning the front-end code to use a ‘mobile first’ responsive format.3. Introducing an A/B design testing workflow.These contributions led to a c.40% improvement in lead-acquisition conversion rates from mobile traffic, a significant reduction in bounce rate, plus greater paid-subscriber volumes.

Alexandria, Virginia, Us

Alexandria, Virginia, Us

Alexandria, Virginia, Us

Alexandria, Virginia, Us

Msc Building Surveying, The Built Environment

Bachelor Of Science - Bs, Animal Physiology & Nutrition