Andy Schwartz

Andy Schwartz Email and Phone Number

Senior Director, Media Planning @ Penta Group
Kirkland, WA, US
Andy Schwartz's Location
Greater Seattle Area, United States, United States
Andy Schwartz's Contact Details
About Andy Schwartz

With 12+ years of marketing agency experience as a skilled paid media strategist, planner, buyer, and manager, I have had the privilege of collaborating with a variety of brands, including Acer, Predator Gaming, Microsoft, Amazon, Pluralsight, Weight Watchers, Target, and Bank of the West, to craft and execute high-impact digital marketing campaigns.Throughout my career, I have fine-tuned my expertise in developing data-driven strategies that not only generate substantial ROI but also align with each client's unique goals and objectives. My proficiency spans across Programmatic, PPC, Social, SEM, CTV/OTT, Digital Audio, Podcasts, Display, Retail, and Direct Partnerships, allowing me to consistently deliver exceptional results that elevate brands to the forefront of their industries.I take great pride in my ability to provide comprehensive end-to-end solutions. Beyond strategy and planning, I have a proven track record in building and leading teams, developing and applying campaign management best practices, and diving into complex data sets, extracting valuable insights, and using them to refine strategies to optimize performance.Outside of work, I reside just outside the greater Seattle area in the foothills of the Cascade mountains. I am a proud dad of two young kids and a mini Aussie named Lily. Go Cougs!Platform Expertise:• Social: Facebook Ads (Meta), LinkedIn Ads, Twitter Ads, Reddit Ads, TikTok Ads, YouTube Ads• Programmatic: StackAdapt DSP, Display & Video 360, Amazon DSP• SEM: Google Ads, Microsoft Ads• Digital Audio: Spotify Ads, SXM Media• CTV/OTT: MNTN, Hulu, Roku• Retail: Amazon Ads, Walmart Connect• AdOps: Campaign Manager 360, Google Tag Manager• Analytics: Funnel.IO, Google Analytics, Looker Studio

Andy Schwartz's Current Company Details
Penta Group

Penta Group

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Senior Director, Media Planning
Kirkland, WA, US
Website:
pentagroup.com
Employees:
510
Andy Schwartz Work Experience Details
  • Penta Group
    Senior Director, Media Planning
    Penta Group
    Kirkland, Wa, Us
  • Designit
    Paid Media Director
    Designit Jun 2021 - Present
    Copenhagen, Dk
    Lead and direct a team of Media Planners, Social Media Marketers, and SEM Managers to develop and implement highly successful media campaigns for several Designit client accounts, including Acer, Predator Gaming, Amazon, Microsoft, and Pluralsight.Stay on top of industry trends and emerging media platforms to identify new opportunities for clients and ensure the agency remains at the forefront of media innovation.Act as the main point of contact for clients for all digital media discussions, addressing their concerns, providing strategic recommendations, and maintaining strong relationships to ensure client satisfaction and retention.Develop and execute comprehensive data-driven media strategies to achieve clients' unique marketing objectives and drive brand visibility across multiple channels, including Programmatic, PPC, Social, SEM, CTV/OTT, Digital Audio, Podcasts, Display, Retail, and Direct Partnerships.Oversee media planning and buying activities, negotiating favorable rates and placements to optimize client budgets and ROI.Collaborate with the creative team to align messaging and creative assets with media campaigns, ensuring a cohesive brand presence across all platforms.Collaborate with the analytics team to set up a data warehouses to manage complex datasets and interactive dashboards to extract valuable insights to optimize campaigns.
  • Designit
    Senior Paid Media Manager
    Designit Jan 2019 - May 2021
    Copenhagen, Dk
  • Designit
    Paid Media Manager
    Designit Nov 2017 - Jan 2019
    Copenhagen, Dk
  • Razorfish
    Senior Media Account Manager
    Razorfish Jul 2015 - Oct 2017
    New York, Ny, Us
    • Collaborated with cross-functional teams, including Account, Media, Creative, and Analytics, to develop, execute, and optimize media campaigns with budgets ranging from $1M to $45M for several Razorfish client accounts, including Weight Watchers, Bank of the West, and Target.• Primary responsibilities included monitoring campaign spend, flighting media buys in ad servers, tag trafficking, database management, client performance dashboard creation, writing performance insights based on key performance indicators, implementing campaign optimizations, and proactive communication and outreach with media vendors.
  • Razorfish
    Media Account Manager
    Razorfish Mar 2014 - Jul 2015
    New York, Ny, Us
  • Razorfish
    Media Account Coordinator
    Razorfish Dec 2011 - Mar 2014
    New York, Ny, Us

Andy Schwartz Skills

Online Advertising Digital Marketing Online Marketing Account Management Doubleclick Digital Media Social Media Marketing Microsoft Excel Atlas Mediamind Trafficking Media Planning Digital Agency Advertising Agency Data Analysis Pivot Tables Mobile Advertising Display Advertising Campaign Management Affiliate Marketing Ppc Video Marketing Customer Acquisition Customer Engagement Brand Awareness Brand Development Lead Generation Cross Functional Team Leadership Retargeting V Lookups Client Relations Analytical Skills Economics Vendor Management Demand Side Platform Kpi Reports Kpi Dashboards Kpi Implementation Ad Tracking

Andy Schwartz Education Details

  • Washington State University
    Washington State University
    Bachelor Degree In Economic Sciences

Frequently Asked Questions about Andy Schwartz

What company does Andy Schwartz work for?

Andy Schwartz works for Penta Group

What is Andy Schwartz's role at the current company?

Andy Schwartz's current role is Senior Director, Media Planning.

What is Andy Schwartz's email address?

Andy Schwartz's email address is an****@****ncy.com

What is Andy Schwartz's direct phone number?

Andy Schwartz's direct phone number is +120662*****

What schools did Andy Schwartz attend?

Andy Schwartz attended Washington State University.

What skills is Andy Schwartz known for?

Andy Schwartz has skills like Online Advertising, Digital Marketing, Online Marketing, Account Management, Doubleclick, Digital Media, Social Media Marketing, Microsoft Excel, Atlas, Mediamind, Trafficking, Media Planning.

Who are Andy Schwartz's colleagues?

Andy Schwartz's colleagues are Jan Timmermann, Jytte Rasmussen, Ali Lakhani, Christian Bay, Zhang Group, Stine Pedersen, Qaizer Arrayyan.

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