I play a key role in shaping the visual and digital storytelling for a diverse portfolio of restaurants. My responsibilities encompass the full spectrum of content creation, from planning and executing shoots to editing and refining final assets. I create both video and photo content tailored to showcase each restaurant’s unique brand, style, and culinary experiences. By aligning our content with audience insights and strategic goals, I ensure that every piece enhances engagement and strengthens brand presence across multiple platforms.

Expert in food photography, capturing dishes with precision, and presenting them in an appetizing light.Collaborate with numerous restaurants to deliver high-quality images that align with brand identity.Specialized in lifestyle and interior photography, conveying the unique atmosphere and hospitality of restaurants.Capturing an inviting ambiance, emphasizing cozy corners and stylish dining areas.I create engaging video content for Instagram reels and TikTok, focusing on storytelling in the dining experience.Proficient in the latest photography and videography equipment for delivering high-quality content.Working closely with clients to understand their vision and brand identity, ensuring a collaborative and tailored approach.I bring creativity and innovation to each project to meet the unique needs of establishments.

Boosted TikTok views by 70% with targeted campaigns, gaining 1,000 new followers in 5 days.Elevated social media engagement by 30% across three hotel branches – Hudayriyat, Mugheirah, and Liwa – through strategic campaign management, fostering a stronger online community.Spearheaded and collaborated on impactful cross-functional social media campaigns, tactical SEO and SEM strategies to achieve 100,000+ impressions, a 25% boost in website traffic, 75% increased brand awareness, and a 15% rise in direct bookings in the first month.Revamped email marketing, boosting open rates by 40% and click-through rates by 20% through targeted seasonal email campaigns.Improved ROI by 25% through strategic ad placement and audience targeting on platforms like Instagram, TikTok, and Google, yielding significant returns for the hotels.Implemented a proactive strategy for online reputation management, resulting in a 15% increase in positive reviews and a significant improvement in the hotel's online reputation.Coordinated influencer collaborations, scouted talent, and co-created impactful marketing campaigns resulting in expanded reach for the hotels.Set up thorough analytics and reporting systems, offering insights that guided data-driven decision-making for marketing strategies.Maintained brand consistency through adherence to the hotel's brand colors, fonts, visual language, and tone of voice.Strengthened brand partnerships by 20% through effective communication with external agencies.Planned, managed, and executed content calendar to align with organizational goals

Executed emotion-driven psychological trigger digital strategies for our e-commerce and food delivery service with the help of SEM and SEO together with Google ads, resulting in a 20% increase in customer acquisition in the first quarter.Conducted detailed analysis of user personas, market research, and tailored marketing campaigns and our content strategy to specific segments, yielding a 15% increase in customer engagement.Implemented a tiered pricing strategy, attracting high-end customers and gradually expanding market reach by adjusting pricing, and maintaining profitability.Led initiatives to test various marketing channels, optimizing strategies based on performance metrics, and maximizing customer acquisition efficiency.Crafted a unique brand identity and narrative, differentiating the startup in the competitive food delivery space and contributing to brand recognition.Through data analysis, I provided valuable customer insights from Google Analytics to the product team, integrating UX/UI considerations into enhancements for a seamless and visually appealing customer journey.Developed and executed a dynamic online marketing plan, driving remarkable growth from 50 to 1000 customers. For lead generation, I established and managed a waiting list of approximately 2000 individuals eagerly anticipating the product leveraging email marketing with Mailcimp and WordPress.Reduced CAC by 20% and increased LTV by 25% through effective loyalty programs, resulting in significant revenue growth.Designed and improved our mobile app’s UI/UX with design tools like Figma and Implemented user-centered design principles to improve overall user experience and retention. Directed and planned photoshoots and video content shoots with freelancers. Managed all aspects of the production process, including concept development, location scouting, and scheduling while aligning with brand guidelines, campaign objectives and budgets for marketing and advertising campaigns.

Established brand identities for hundreds of virtual restaurants across multiple countries, overseeing branding decisions including theme, logo, packaging, photography, and social media content.Orchestrated PR campaigns with budgets up to AED 20,000, including paid media placements, articles, social media Ads, and collaboration with up to 200 influencers.Built partnerships with social media influencers to target specific demographics, generate relatable content, executed takeovers, resulting in a significant boost in audience engagement and brand exposure.Increased net sales and conversion rates by collaborating closely with aggregators such as Careem, Talabat, and The Entertainer to create effective marketing and growth plans for brands.Planned and executed influential SMS marketing campaigns, achieving an average ROI of 3x.Launched seasonal products through holistic marketing strategies targeting different demographics to drive revenue.Managed the marketing calendar to ensure timely execution and completion of all campaigns.