Andy Keith

Andy Keith Email and Phone Number

Digital Strategy | Integrated Marketing | Analytics | SEO/SEM @ O8
Andy Keith's Location
Greater Minneapolis-St. Paul Area, United States, United States
Andy Keith's Contact Details
About Andy Keith

Senior lead on integration of digital content and creative into marketing campaigns and online destinations informed by audience, channel and site analytics and insights. Serves as the “interpreter” between business outcomes and technology vision, encompassing Web/UX, SEO, customer journey, business storytelling, data visualization, content optimization, and platform/channel strategy (paid, earned, social and owned).I've been active in digital media and interactive marketing since the early days of the web as a strategist, marketing executive, product manager, and business analyst. I've directed online marketing campaigns, managed business development, product launches and rebranding efforts. My experience spans both large companies and startups, and touches multiple industries including IT consulting/staffing, software, marketing/PR, education, publishing, financial services and healthcare.

Andy Keith's Current Company Details
O8

O8

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Digital Strategy | Integrated Marketing | Analytics | SEO/SEM
Andy Keith Work Experience Details
  • O8
    Vp Digital Marketing And Analytics
    O8 Jul 2017 - Present
    Minneapolis, Minnesota, Us
    Lead strategy and marketing for Digital Impact Optimization (DIO), O8’s holistic framework integrating SEO, CRO and UX. Provide consulting services as part of an integrated marketing/development team supporting evolutionary website design and user journey optimization. Manage SEM/PPC campaigns, SEO, A/B testing and analytics reporting efforts for O8 clients.
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  • Weber Shandwick
    Svp Digital Strategy/Analytics
    Weber Shandwick 2008 - Jun 2017
    New York, Ny, Us
    Provided strategic counsel to clients on best practices for integrating digital strategies into communications initiatives. Emphasis on using analytics to tie corporate thought leadership and content marketing to core KPIs.
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  • Independent
    Independent Digital Strategy Consultant
    Independent May 2001 - Apr 2008
    Delivered marketing and e-business strategy and execution for client companies. Deliverables included marketing and site launch plans, definition of messaging, strategy and tactics for building audience and increasing customer retention, development of white papers, websites and blogs. Client industries included IT staffing, airline, retail and business services.
  • Hotgigs
    Senior Product Manager
    Hotgigs Mar 2007 - Nov 2007
    Minnetonka, Mn, Us
    Defined business requirements and product development roadmap for HotGigs Staffing Exchange. Solicited input from stakeholders, including consultants, staffing firms and hiring companies, internal sales and support, and business partners, and prioritized and directed efforts of development team members. Managed marketing efforts, including email campaigns and targeted blogs, and provided analysis of site metrics and trends.
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  • Analysts International Corporation (Aic)
    Business Analyst / Marketing Manager
    Analysts International Corporation (Aic) Apr 2005 - Mar 2007
    Minneapolis, Mn, Us
    Directed marketing initiatives for New Equities, an innovative consultant-centric staffing model. Responsibilities including e-marketing/e-sourcing strategy, thought leadership via corporate blog, online advertising programs, referral network, market research and affiliate marketing.
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  • Elation Marketing / Shopclosebuy
    Vp Online Marketing
    Elation Marketing / Shopclosebuy Jan 2003 - Jan 2005
    Designed, developed and managed all aspects of company's internet marketing services, including ShopCloseBuy email newsletter, client-branded email campaigns, and online surveys and focus groups. Developed and maintained company websites and subscriber databases. Managed relationships with key accounts, including Guthrie Theater and Minnesota Timberwolves.
  • Techrepublic
    Director Of Business Development
    Techrepublic Jan 2000 - Apr 2001
    Nashville, Tennessee, Us
    Created business strategy for IT Radar B2B NetMarket, including co-branding, revenue sharing, and pricing, resulting in 75% reduction in subscriber acquisition costs. Served as Marketing team lead in private NetMarket development initiative for Compaq.
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  • Reality Interactive
    Vp Of Marketing
    Reality Interactive Apr 1995 - Apr 1999
    Led marketing efforts at a publicly held e-learning and knowledge management solutions provider, including product marketing, database marketing and inside sales, international channels and business alliances, and corporate communications. Provided executive-level sales support to Fortune 500 accounts, including General Motors, Boeing, DaimlerChrysler, Chubb, 3M and Bosch.
  • Ideal Learning / Lifetouch
    National Marketing Manager
    Ideal Learning / Lifetouch Oct 1992 - Apr 1995
    Eden Prairie, Mn, Us
    Developed and implemented strategic branding, packaging and promotional strategies for Ideal Learning, an educational software publisher (at that time a division of Lifetouch). Efforts contributed to a 500% increase in revenue. Product family included an integrated online curriculum, learning management system and collaborative writing environment.
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  • Mediapros / Allen Interactions
    Senior Technology Analyst
    Mediapros / Allen Interactions Apr 1992 - Oct 1992
    Mendota Heights, Mn, Us
    Advised on interactive learning technologies, developed multimedia training and courseware for clients.
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  • Macromedia / Authorware
    Product Marketing Manager
    Macromedia / Authorware Dec 1989 - Apr 1992
    San Jose, Ca, Us
    Executed product planning and market launch strategy for Authorware Professional, a leading multimedia authoring tool. Projects included defining requirements and leading product marketing efforts for Authorware Windows launch, as well as managing strategic partnership with Microsoft; driving requirements for an OEM Japanese version co-marketed with NEC; and delivering a learning management system to American Airlines as part of a multimillion-dollar development contract.
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  • Crosfield Hastech
    Marketing Communications / Publications Manager
    Crosfield Hastech Sep 1984 - Nov 1989
    Directed worldwide marketing communications initiatives for a leading supplier of high-end integrated digital imaging and prepress systems. Managed technical writing staff, producing both application and system-level documentation for newspaper production systems. Responsibilities included briefing industry analysts on technology integration strategy.
  • University Of New Hampshire, Manchester
    Assistant Professor / Program Director
    University Of New Hampshire, Manchester Sep 1980 - Aug 1984
    Durham, New Hampshire, Us
    Managed delivery of programs, resources and services to ASL/English interpreters and agencies serving the deaf community in the region. Managed faculty, taught courses and developed curriculum for interpreter education program. Co-authored a grant proposal resulting in selection of UNHM as one of ten federally funded regional interpreter education centers in the nation.
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Andy Keith Skills

Digital Strategy Strategy Social Media Corporate Communications Strategic Partnerships Marketing Strategy Marketing Digital Marketing Online Marketing Social Media Marketing Interactive Marketing Strategic Communications Email Marketing B2b Digital Media Public Relations Business Development Web Analytics Integrated Marketing Start Ups Product Marketing Thought Leadership Digital Storytelling Online Advertising Search Engine Optimization Business To Business Interactive Media Blogging Market Research Social Analytics Content Strategy Marketing Management Management Leadership Team Leadership Business Analysis Strategic Planning Advertising Google Analytics Seo Pay Per Click Data Visualization Analytics Sql Html Tableau Paid Media Paid Search Strategy Python Social Media Advertising

Andy Keith Education Details

  • Lewis & Clark College
    Lewis & Clark College
    Education
  • California State University, Northridge
    California State University, Northridge
    Theater / English

Frequently Asked Questions about Andy Keith

What company does Andy Keith work for?

Andy Keith works for O8

What is Andy Keith's role at the current company?

Andy Keith's current role is Digital Strategy | Integrated Marketing | Analytics | SEO/SEM.

What is Andy Keith's email address?

Andy Keith's email address is an****@****ght.net

What is Andy Keith's direct phone number?

Andy Keith's direct phone number is +121244*****

What schools did Andy Keith attend?

Andy Keith attended Lewis & Clark College, California State University, Northridge.

What are some of Andy Keith's interests?

Andy Keith has interest in Languages, Technology, Politics, Golf, Travel, Current Events.

What skills is Andy Keith known for?

Andy Keith has skills like Digital Strategy, Strategy, Social Media, Corporate Communications, Strategic Partnerships, Marketing Strategy, Marketing, Digital Marketing, Online Marketing, Social Media Marketing, Interactive Marketing, Strategic Communications.

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