Brand development Editorial and Layout designSocial media growth and managementDigital marketingAdvertising and event promotionWeb design and management

I worked as a Graphic Designer for a nutrition supplement company called Titan Distribution. The head brand manufactured and distributed is Perfect Sports. Alongside the Marketing team, I designed and developed the visuals for Perfect Sports. From the branding, packaging, social media, to trade shows and in store displays, my responsibilities cover everything.

CRANE Payment Solutions is an international corporation that consists of four companies that specialise in coin operated mechanisms and currency counting machinery commonly used in casino slots and similar devices. My job at CRANE is to typeset translated brochures, design brochures. On occasion, I take part as lead on projects involving instruction manuals, user guides, technical information and other similar documents. These projects have to go through the offices of all international branches of CRANE, and thus I have to work with and design for an international audience.

The task is to design a new identity for a luxury catamaran cruise line. Based on this identity, design a website.

After the success of the new menu system in the Yonge St. location, I was offered to recreate the system in the Bathurst St. store. The challenge was to keep the designs as similar as possible, while making them look unique to the location.

I set up a PC controlled system with four 52 inch televisions displaying in-store advertisements, as well as the dynamic weekly menu that changes based on the day of the week. The challenge was condensing a large amount of information into a fairly small space, while maintaining legibility and attracting customers.