GrowByData was founded to provide agencies, brands, and retailers with unified visibility into the shopper journey across the digital shelf. A tall order, and one that requires data that is available nowhere else, but also for an unlimited number of brands, marketplaces, and direct-to-consumer choices across every way that shoppers search, buy, and have their needs fulfilled. GrowByData enriches and unifies this data across Search, Product, and Marketplaces, transforming it into eCommerce marketing intelligence that provides complete and customized visibility for each of our clients. GrowByData includes software-as-a-service (SaaS) and data-as-a-service (DaaS) solutions.

I counsel the C-suite and Board of Directors of a 21-year-old global nonprofit that recruits volunteer talent in over 40 countries. Based on fee-for-service model, volunteers pay a fee, the organization relies on effective strategies that boost search engine optimization to generate visits and conversions. My advisory role follows two-year search engine optimization (SEO) marketing engagement with United Planet. We have improved keyword rankings across a broad portfolio of purchase-intent phrases, resulting in 100% engagement ROI.

I was asked to step-in during a senior management transition to temporarily lead marketing initiatives. During this period, I conducted a SEO Audit and Implementation, Landing Page Optimization, and Website Analytics, as well as designing a Social Media and Content Strategy and Delivery. We significantly improved YoY organic search-generated leads through on-average increase of five Google ranking positions as result of onsite and offsite SEO tactics that targeted competitive keyword set. Our website conversion rate doubled and I devised a digital fundraising campaign for the nonprofit that netted 20X improvement in results Y0Y.

I decided to fill a need in the publishing world for certain niche topics, so I co-founded an independent book publisher with focus on true crime, professional boxing, and hip-hop music. Securing the rights to 22 books, we built distribution channels for eBooks and print, devised a comprehensive digital campaign to launch the start-up publishing company, and marketed 18 of our titles. I developed WordPress websites for each of the three publishing content categories, with each site attracting significant organic search results. We sold more than 35K print and electronic units with a boost from a Kickstarted campaign. I sold my interest in the company in 2021.

I stepped into a specially designed role at this hyper growth, online corporate catering B2B marketplace. I sought out and secured strategic partnerships with high-profile organizations that quickly expanded base of profitable customers. Then, I oversaw our new partners’ integration into ezCater’s existing digital ecosystem. I developed an ROI model to monitor the variability of customer acquisition costs. We signed office supply retailer Staples as a digital partner along with Drizly, WeWork, Boxed, and Bevi, among others.

In this role, I established strategic business relationships for the leader in fantasy sports and gaming industry. Evaluating proposed arrangements to determine growth potential, flexibility, reputation, as well as strategic and cultural fit, I structured and negotiated 31 individual partnerships. I designed entry-level deals for new partners to test revenue and member growth potential prior to any greater commitment and declined potential deals where poor-quality assets indicated higher investment risk for DraftKings. Signing the Belmont Stakes collaboration brought DraftKings industry recognition – and an earned media Sports Illustrated cover.

Conceived and taught first Master-level search engine marketing course at BU.

I authored monthly content on topics of Search Engine Marketing (SEO) and Pay Per Click (PPC) strategies, trends, and innovations for SearchEngineLand.com.

I established Komarketing as a Search Engine Marketing (SEO), Pay Per Click (PPC) and Social Media Marketing agency. We pursued targeted prospective clients that ranged from B2B/B2C "Blue Chip" companies to venture-backed start-ups. Our client portfolio included Hallmark, Hewlett Packard, John Deere, Snowbound Software, Pongo Resume, and multiple SaaS start-ups. I negotiated a profitable sale of company in 2010.

Provided search engine marketing, online marketing, and website analytics consulting services to a broad range of clients, from B2B to B2C.