Andy Land Email & Phone Number

Baltimore, Maryland, US

I connect CISOs - to one another, to industry resources, and to solution providers. Our CISO Executive Network is over 2400 members across 26 chapters in North America. If you are a CISO or equivalent and meet our membership criteria (http://www.cisoexecnet.com/page-public/membership-criteria) please apply for membership.I moderate our breakfast.

Armonk, New York, NY, US

• Led the 10 team member global product marketing team for the IBM Security People, Application, Cloud, and Data Security segments. Owned the go-to-market plan and execution for security products in identity management.
• Led launch of IBM Cloud Security Enforcer, an innovative new product that combines capabilities of CASB with IDaaS, to accelerate and safeguard enterprise cloud application adoption
• Launched Guardium Data Security v10 including new positioning, messaging, and go-to-market plan aimed at CISO buyer
• Led Trusteer product marketing team through transition into IBM and transfer of business on August 1, 2014
• Re-launched Trusteer Apex endpoint protection product including thought leadership activities and go-to-market enablement
• Owned product positioning, messaging, and go-to-market for Trusteer Web Fraud and Enterprise product lines

Austin, TX, US

• Responsible for strategic marketing including ownership of product marketing, corporate marketing, and technical marketing teams. Helped grow this early-stage start-up through 2 rounds of funding to annual revenue of.
• Set strategic marketing direction and annual budget
• Developed annual marketing plan for the marketing mix of product marketing, corporate branding, thought leadership, and demand generation
• Built demand generation system and processes that delivered multi-million dollar deals in key verticals of Telco, Financial Services, and Retail
• Led messaging and positioning activities including analyst and press relations
• Key spokesman at industry events and for corporate and product positioning

US

• Responsible for AlterPoint's network change and configuration management product set. I led the global product management and product marketing team. I owned the product strategy, product roadmap, and go-to-market.
• Launched new network analytics products that broadened the AlterPoint market footprint
• Transitioned company from 1 product to 3 products in less than 1 year
• Led messaging and positioning activities including analyst and press relations
• Developed and oversaw go-to-market activities including sales and partner enablement
• Used ZipTie opensource project to drive awareness, build a community of network engineers, and generate commercial product business

Palo Alto, CA, US

• Responsible for Sun's market leading Identity Management product portfolio that included 4 products with annual software sales of greater than $125 Million/year. I led the 14 person global product management and.
• Grew identity management product set to market share leadership in less than 18 months as recognized by Gartner, Forrester, and IDC
• Managed transition of 2 commercial products to open source projects as part of Sun's Red October software strategy
• Enabled Sun's global sales force with a comprehensive sales playbook that included core messaging, product positioning, and competitive differentiation
• Served as chief spokesman for the Identity Management product suite with analysts and press
• Built key partnerships with ISV's in strategic niche markets such as role management, identity activity auditing, and separation of duties auditing to differentiate the Sun Identity Management portfolio

Owned the product management and marketing of key products in the Motive Enterprise Business Unit. Responsible for all aspects of getting my products built and sold.

US

Responsible for product profitability analysis and implementation of changes to the product portfolio based on the key performance indicators.

Basking Ridge, NJ, US

Responsible for bringing to market a SaaS based e-mail service for the SMB market called Managed Messaging. I like to think of it as the paid Gmail service 5+ years before Google did it.

Abbott Park, Illinois, US

Quota carrying account executive selling diagnostic medical devices to hospitals and clinical labs. This experience really helped me as a marketer to understand how to enable sales teams as I have lived in "their shoes".

Washington, DC, US

I served my country proudly for 4 years as a Surface Warfare Officer on the Spruance-class destroyer, USS Nicholson (DD-982). I served as Communications Officer and then as Main Propulsion Officer during my 3.5 years on the ship. The ship made two major deployments, the Persian Gulf and with NATO to Northern Europe.

Mba, Marketing

Ba, Economics