Andy Land Email and Phone Number
Enterprise security and technology executive with a successful background in leading marketing, product marketing/management, and strategy. Progressive experience in all phases of strategic marketing, product strategy, corporate leadership, and financial management. Recognized for growing start-ups and mid-sized businesses, implementing new go-to-market strategies, building great teams, and developing great brands.Three key intangible skills I bring to every job (PRI):1. Passion2. Resourcefulness3. InitiativeSpecialties:• Leadership • Marketing Strategy• Product Marketing• Product Strategy• Financial/Budget Ownership• Company and Product Launches• Demand Generation• Building/Motivating Teams• Public Speaking• Analyst/Press Relations• Sales and Field Enablement• Content Marketing
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General ManagerCiso Executive Network Jul 2016 - PresentBaltimore, Maryland, UsI connect CISOs - to one another, to industry resources, and to solution providers. Our CISO Executive Network is over 2400 members across 26 chapters in North America. If you are a CISO or equivalent and meet our membership criteria (http://www.cisoexecnet.com/page-public/membership-criteria) please apply for membership.I moderate our breakfast roundtables at 14 of our chapters including Austin-San Antonio, Bay Area, Dallas, Denver, Detroit, Houston, Las Vegas, Minneapolis, Nashville, Phoenix, San Diego, Southern California, South Florida, and Tampa.I provide subject matter expertise to our members across all the disciplines of cybersecurity and help our members solve professional and career issues. I work with local CISOs to start new membership chapters in cities where we do not currently have a presence. I have founded 12 chapters and am actively working to start more where CISOs want to gather for professional development. -
Product Marketing DirectorIbm Security Feb 2014 - Jun 2016Armonk, New York, Ny, UsLed the 10 team member global product marketing team for the IBM Security People, Application, Cloud, and Data Security segments. Owned the go-to-market plan and execution for security products in identity management, application security, cloud security, and data security. Other highlights:• Led launch of IBM Cloud Security Enforcer, an innovative new product that combines capabilities of CASB with IDaaS, to accelerate and safeguard enterprise cloud application adoption• Launched Guardium Data Security v10 including new positioning, messaging, and go-to-market plan aimed at CISO buyer• Led Trusteer product marketing team through transition into IBM and transfer of business on August 1, 2014• Re-launched Trusteer Apex endpoint protection product including thought leadership activities and go-to-market enablement• Owned product positioning, messaging, and go-to-market for Trusteer Web Fraud and Enterprise product lines -
Vice President Of MarketingUnboundid Corp. Nov 2008 - Oct 2013Austin, Tx, UsResponsible for strategic marketing including ownership of product marketing, corporate marketing, and technical marketing teams. Helped grow this early-stage start-up through 2 rounds of funding to annual revenue of greater than $10 Million/year. Built the marketing function from the ground up including hiring of the team, developing demand generation processes, building and redesigning the corporate website, and revamping the corporate positioning/messaging framework.Other highlights:• Set strategic marketing direction and annual budget• Developed annual marketing plan for the marketing mix of product marketing, corporate branding, thought leadership, and demand generation• Built demand generation system and processes that delivered multi-million dollar deals in key verticals of Telco, Financial Services, and Retail• Led messaging and positioning activities including analyst and press relations• Key spokesman at industry events and for corporate and product positioning • Developed prescriptive selling model including sales playbook used by all members of the sales organization• Developed Identity Economy vision, positioning, and messaging framework to re-position the company as a Consumer Identity Management leader• Launched the Consumer Identity Data Platform and the Privacy Suite products• Developed and executed the go-to-market plan• Armed the sales team with collateral, messaging, and competitive positioning• Developed and executed social media thought leadership campaigns through the corporate blog and Twitter• Thought Leadership Wins: - Recognized as Gartner 2011 Cool Vendor - Recognized by Ovum as Privacy Product leader in “Leveraging Trust Through Privacy Management” Report -
Sr. Director Of Product ManagementAlterpoint May 2007 - Oct 2008UsResponsible for AlterPoint's network change and configuration management product set. I led the global product management and product marketing team. I owned the product strategy, product roadmap, and go-to-market strategy. I went to AlterPoint as part of the team transforming the company from a low ASP, small deal business to an enterprise software business and helped the company achieve its best revenue year in 2007. Other highlights:• Launched new network analytics products that broadened the AlterPoint market footprint• Transitioned company from 1 product to 3 products in less than 1 year• Led messaging and positioning activities including analyst and press relations• Developed and oversaw go-to-market activities including sales and partner enablement• Used ZipTie opensource project to drive awareness, build a community of network engineers, and generate commercial product business -
Director Of Product ManagementSun Microsystems Dec 2004 - May 2007Palo Alto, Ca, UsResponsible for Sun's market leading Identity Management product portfolio that included 4 products with annual software sales of greater than $125 Million/year. I led the 14 person global product management and product marketing team. I owned the Identity Management Suite product strategy, product roadmap, and go-to-market strategy.Other highlights:• Grew identity management product set to market share leadership in less than 18 months as recognized by Gartner, Forrester, and IDC• Managed transition of 2 commercial products to open source projects as part of Sun's Red October software strategy• Enabled Sun's global sales force with a comprehensive sales playbook that included core messaging, product positioning, and competitive differentiation• Served as chief spokesman for the Identity Management product suite with analysts and press• Built key partnerships with ISV's in strategic niche markets such as role management, identity activity auditing, and separation of duties auditing to differentiate the Sun Identity Management portfolio -
Sr. Product ManagerMotive, Inc. Nov 2001 - Dec 2004Owned the product management and marketing of key products in the Motive Enterprise Business Unit. Responsible for all aspects of getting my products built and sold. -
Corporate Strategy ManagerVignette Dec 2000 - May 2001UsResponsible for product profitability analysis and implementation of changes to the product portfolio based on the key performance indicators. -
Sr. Product ManagerVerizon Aug 1998 - Nov 2000Basking Ridge, Nj, UsResponsible for bringing to market a SaaS based e-mail service for the SMB market called Managed Messaging. I like to think of it as the paid Gmail service 5+ years before Google did it. -
Account ManagerAbbott Laboratories Jun 1993 - Aug 1996Abbott Park, Illinois, UsQuota carrying account executive selling diagnostic medical devices to hospitals and clinical labs. This experience really helped me as a marketer to understand how to enable sales teams as I have lived in "their shoes". -
United States Navy OfficerUnited States Navy Jun 1989 - May 1993Washington, Dc, UsI served my country proudly for 4 years as a Surface Warfare Officer on the Spruance-class destroyer, USS Nicholson (DD-982). I served as Communications Officer and then as Main Propulsion Officer during my 3.5 years on the ship. The ship made two major deployments, the Persian Gulf and with NATO to Northern Europe.
Andy Land Education Details
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The University Of Texas At AustinMarketing -
Northwestern UniversityEconomics
Frequently Asked Questions about Andy Land
What company does Andy Land work for?
Andy Land works for Ciso Executive Network
What is Andy Land's role at the current company?
Andy Land's current role is Cybersecurity Executive & General Manager.
What schools did Andy Land attend?
Andy Land attended The University Of Texas At Austin, Northwestern University.
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