"I'm back." - Michael Jordan, -Andy Lavelle• As companies return to office, I have Boomeranged back to Zerocater to rebuild the Marketing team, Event Sales Team, and Inbound Sales Team.

• Ran all demand gen efforts for Ten Spot nationwide• Built all Marketing/Sales processes/tech stacks, reporting, dashboards, KPI's• Owned Website, Content Strategy, SEO, SEM, Email Marketing, and Salesforce• Led a full marketing website refresh, redesign, development, QA, launch, and optimization• Grew leads, pipeline, and marketing sourced won business by [ confidential - but it was a lot :) ]

• Own all Marketing metrics and reporting weekly to the Executive team.• Report directly to CEO and own all Demand Gen initiatives for ZeroCater nationwide.• Unfortunately furloughed and laid-off due to COVID.

• Leads on Leads on Leads!• Building out an Inbound SDR team to manage lead volume, qualify leads, set meetings for AE's. Scoped out SDR program from idea to execution. Built all SOP's, training, handoff processes, reporting, etc.• Launching additional marketing channels this year, venturing where ZeroCater has never gone before!

• Since launching SEM efforts, have received a 35x increase in monthly budget. Consistently hit minimum of 7x pipeline generation and 3x ROI on spend. PPC is now #1 generator of pipeline and revenue. • Took over ownership of Email Campaigns, revamped all templates, design, copy, logic, list building, segmentation, and process from Pardot->SFDC->Audited Revenue. Email is now #2 paid generator of pipeline and revenue. • As 1 of 3 Salesforce Admins @ ZeroCater: Created all marketing operations and reporting. Liaison with sales to manage inbound lead process, and enforced following the marketing ops process to easily report on ROI. Created hundreds of dashboards, reports, and took a systematic approach to fix a broken operations and reporting process. Created per channel reporting to quickly and easily report on each channels performance across all metrics on a per month, per quarter, per year basis (+forecasting). • Report directly to VP of Marketing, now directly to COO, and worked closely with Director of SEO and Web to launch projects such as: Catering Directory (https://zerocater.com/caterers/), website redesign (https://web.archive.org/web/*/http://zerocater.com), and muti-attribution marketing reporting (using https://www.bizible.com/). • Consistently improving and A/B testing web UI/UX, including form field redesign, implementing Chat conversion points, launching additional product and landing pages, and improving on-site performance. • Launched Employee Advocacy platform using https://getbambu.com/ to generate millions of impressions, hundreds of thousands of clicks, and inbound leads. • Responsible for managing SEO agency to provide on-site optimization, backlink acquisition, keyword rank improvement, content creation, and overall strategy. Responsible for execution of weekly blog post optimization via WordPress. • Culture manager for Chicago office :)

• Launched overall marketing efforts for the new ZeroCater service area: Chicago, and contributed to nationwide marketing efforts across multiple channels. • Implemented Blog, SEO, SEM, and Email strategy during a time when ZeroCater.com had only branded SEO presence. • Partnered with SEO agency to create new product pages, expand on SEO friendly landing and orphan pages, and set a new direction for the blog. • Launched SEM / PPC efforts for ZeroCater nationwide. Consistently hit minimum 10x pipeline generation and 3x ROI on all digital ad spend. • Implemented marketing attribution tracking to follow impression to click, click to lead, lead to opportunity, and opportunity to a revenue. • Build marketing operations and reporting using a mix of Google Analytics, Salesforce, Pardot, Chartio, and more. • Contributed to the Email Marketing Manager for email content creation, logic and campaign building, and reporting. • Created Meetup group and events for target audience (Office Managers): https://www.meetup.com/Office-Elite/ • Managed ZeroCater "Food Truck Face-Off" Sponsorship @ Chicago TechWeek: http://raveo.fm/2015/06/food-truck-face-off-at-techweek/

In charge of all site operations and ensuring our division interacted smoothly with I.T., Project Managers, Recruitment, Sales, etc. Ensured growth and scalability of a quickly growing platform. Grew a division from $0 to $5 Million in sales and $.5 Million in revenue. Managed marketing campaigns, CPC marketing, Affiliate marketing, Social Networks, B2C Email/Social Marketing, B2B Sales, launched new projects and technology to help nurture the “Food Court” platform. Based out of Atlanta and Chicago, I worked with over 500 universities in over 200 cities, mentoring over 2,500 students over the course of 5 years. Campus Special, recently acquired by Chegg, Inc. is one of the few national companies to be named to the Inc Magazine's "Fastest Growing Private Companies in the US" list for 6 years in a row 2009-2014. Campus Special is widely considered one of the premier internships for students hoping to launch their career after graduation and gain hands-on experience in sales/marketing. Every Summer, I was tasked with the training of over 500-800 interns and teaching them the ins and outs of a quickly growing E-Commerce system (Food Court). Over a 4 day training conference, I would present our platform and train college students on how to sell, create, and launch restaurants on our service. Throughout the summer, I was in charge of having 30+ team/campus/market conference calls weekly to help drive sales and product knowledge. Each year, I was responsible for large YoY growth for E-Commerce product sales & daily order volume (food orders).Upon our acquisition by Chegg.com, I handled the handing over of all website properties (coupon platform, mobile app, food ordering platform) to the Chegg ecosystem, and was the 'last man standing' from CampusSpecial.com until it's dissolving of the property.

Hired to help launch a new division of CampusSpecial.com: Online Food Ordering, dubbed “Food Court”. Provided QA testing, project management, team management, hit our goal launch of Aug 2010. Helped build a team of remote off-shore data entry employees & teach a proprietary data entry system. Trained a team of Office Marketing Interns learn the day to day responsibilities of working in a startup .com including: Google AdWords / PPC Marketing (Yahoo/Bing/Facebook/AdRoll), B2C Email Creation, B2B Sales & Account Management, Outside Sales Recruitment, Campus Local Event Marketing, and more.

Organized and oversaw the mass distribution of 40,000 coupon books over two local college campuses

Tasked with building a local marketing publication at my College. Attended 4 day training conference in Chicago. Fostered and Developed relationships with local clients and helped build marketing campaigns around their needs. Ranked in top 15% of nationwide network of interns in sales.