Andy Law Email & Phone Number

As the Chief Marketing Officer based at our London headquarters, I am responsible for overseeing the group's marketing efforts, including providing support to our teams in Romania and Bulgaria. My duties include creating marketing strategies, shaping branding and corporate identity, and managing external vendors and agencies for design, development, PR, and SEO. I have successfully rebranded and repositioned the business over the past 10 years, and it was acquired by Accenture in 2022. The position requires a combination of creativity, analytical thinking, strong communication and interpersonal skills, leadership abilities, and the capacity to work effectively under pressure and persuade others.Duties Include• Providing B2B marketing support for Procurement, Business Intelligence, and Technology Outsourcing lines of business.• Overseeing all SEO, PR, and Marketing initiatives for all lines of business.• Handling all CRM Campaigns. Managing social media channels.• Overseeing outsourced services for web and app development. Managing CMS systems.• Handling Google Analytics and developing KPI reporting systems.• Implementing marcomms strategies for SaaS-based offerings for each line of business.• Utilizing various data sources to create campaign activities for the most relevant verticals to our business capabilities.• Designing all website collateral and wire-framing for additional design briefs.• Designing all marketing materials. Creating/editing all video content. Managing WordPress and HubSpot websites.Past Achievements• The Xoomworks group underwent a complete rebranding, including a redesign of the logo, development of style guides, implementation of a new content strategy, and revamping of all related materials.• Five new websites were created in succession, transforming the brand and positioning of the group.• The management of external agencies was implemented to reduce expenses while increasing the department's overall efficiency.

I began my tenure at CyberSports as the Director of Business Development, tasked with securing large sponsorship deals and overseeing the negotiation and implementation of static and dynamic ads for player revenue generation. Due to the need for branding and metrics such as IMPS and MAU's, I later took on the role of Chief Marketing Officer. During my past three years in this position, I have successfully established a vast network of affiliates and portals that drive significant traffic while maintaining a low cost per acquisition.Duties Include:• Utilized B2C strategy to acquire global customers and manage affiliate partnerships in order to boost PCCU and MAU for both free-to-play and browser-based games.• Engaged in negotiations with portals to host and promote game content worldwide.• Provided monthly reports to all affiliate and portal partners, as well as digital reports to senior management detailing the effectiveness of marketing expenditure and organic growth.• Established key performance indicators and goals for all projects, and collaborated with the team to ensure accuracy and usefulness of data.• Analyzed performance metrics and used them to inform decision-making.Past Achievements• Successfully ranked Football Superstars in the top 3 on Google UK and within the top 10 on EU, overseas, and multi-lingual equivalents. Acquired over 3 million, registered users.• Generated over 2 million online views in less than six months for the official Football Superstars video, surpassing the previous record of 9,000 views over 13 months set by my predecessor.• Secured brand integration deals with Virgin Media, PUMA, Reebok, Nokia, COI, and Universal Pictures worth over £500k. Additionally, renewed the contract with PUMA for three consecutive years, including a World Cup renewal for 2010.• Boosted revenues by implementing proprietary technology for delivering dynamic advertising content in-game.

• Assigned to create a brand-new publishing company from scratch, which necessitated a hands-on approach. Initial responsibilities included establishing Fusion Labs Ltd as a reputable brand in the global market, acquiring content for publishing, and obtaining worldwide licensing.

• I was initially appointed as the Sales and Marketing Director to establish and grow the European office. My main tasks included setting up banking, staffing, and distribution infrastructures for Europe and the UK, as well as arranging for warehousing and relocating the London-based operation. I reported directly to the CEO in the US and was responsible for overseeing all offices, including those in Japan, Taiwan, and the US.

• I am responsible for the P&L for the UK and English-speaking territories and report to the Group CEO based in Germany. My role is to establish profitable trading, increase brand recognition, and develop a strong e-commerce platform.

• Assigned to oversee and expand sales operations in both the UK and international markets (across 22 export territories), with the goal of maximizing product potential and expanding into new markets.

• The Sales Director will be responsible for overseeing the senior executive in charge of wholesale, distribution, and key multiple retail accounts. This includes setting targets for revenue, margin, and profitability.

• As the individual reporting to the Purchasing Manager, my primary responsibility involves managing product selection, negotiating contracts and terms, and implementing marketing and sales promotion strategies with a group of prominent international vendors. I was promoted to this position from Assistant Buyer.