Andy Baoan Lu Email & Phone Number

Shanghai, China

Oversee strategies, budget management, and market analysis for global business.Main Duties: # Develop and Implement Strategies: Create and execute comprehensive sales and marketing strategies to achieve revenue targets and expand market presence globally.# Team Leadership: Lead, motivate, and mentor a global team of sales and marketing professionals to ensure high performance and alignment with company goals.# Market Analysis: Monitor and analyze market trends, competitor activities, and customer needs to identify opportunities for growth and improvement.# Customer Relationships: Build and maintain strong relationships with key customers and stakeholders to drive customer satisfaction and loyalty.

Beijing, China

Funded by Baidu, Meituan and other leading investors, RobotPlusPlus is a technology company developing crawler robots, providing fast, safe, green robotic solutions to shipbuilding & repair, maritime, oil & gas industries.Established and led global marketing, sales, and services operations, expanding sales globally. Orchestrated recruitment, training, and management of marketing and sales teams. Conducted in-depth market research for pricing and sales strategies. Engineered sales tactics, including online promotions and international trade shows. Spearheaded product certification processes and compliance.Key Contributions:# Spearheaded the global expansion of distributor network to 20+ countries# Cultivated enduring partnerships +15 distributors # Contributed to product adoption in 10+ countries# Formulated precise marketing and sales strategies based on market research# Engineered innovative marketing tactics for enhanced brand visibility # Successfully led international industry trade show participation in SEA, ME, and Europe# Established overseas office and initiated mergers and acquisitions# Implemented effective recruitment and training programs

Shanghai City, China

AutoSubsea designs, manufactures underwater robots and provides underwater service solutions to offshore oil & gas, and renewable energy sectors.Key Contributions:# Prospected and network with both domestic and global clients, channels, and business partners to identify opportunities for cooperation, grow potential business development opportunities and expand product/services portfolios # Conducted research and analysis for market opportunities development, and lead the decision-making processes for revenue growth # Conceptualized and implemented both online and offline branding and marketing activities, events, and campaigns # Co-led a team of sales and marketing managers, providing guidance and motivation# Worked closely and proactively with the services, R&D, and manufacturing teams to develop new products/services to cater to new industry trends and customer needs

Beijing City, China

Supervised six sales teams of over 120. Led commercial and legal teams, bidding, negotiating contracts and managing projects. Helped clients finance projects by interacting with investors, banks and leasing firms. Analyzed market and demands and formulated and executed marketing and sales strategies. Conducted market research for identifying market opportunities and upgrading strategy. Organized high-level visits and meetings with clients, agencies, partners, and governments. Managed marketing events and tradeshows. Key Contributions:# Brought in 50+ high-value business opportunities by successfully building strong relationships with prospects, partners, governments, agencies, trade associations and design firms# Negotiated $4bn in contracts and secured deals valued at $2bn by leading six teams# Conducted due diligence and recommended investment and M&A opportunities in Brazil, Nigeria and SE Asia by building project financial models, calculating IRR and analyzing local laws# Provided financing solutions and transaction structures to clients in need# Managed six projects worth $1bn on budget and on time, generating $60mn in profits# Developed a template for compiling bidding documents, improving efficiency by 10%

Tripoli, Libya

Presented corporate brand, developed, maintained external relationships with various stakeholders, and communicated company policy with government officials at all levels. Engaged with government agencies, central bank, and the local community to build allies to support ongoing projects and find more business opportunities. Reviewed contractual clauses and co-negotiated EPC contracts with commercial and legal teams. Compiled and reviewed bidding documents. Managed the local procurement team.Key Contributions:# Co-negotiated contracts for 5 industrial and agricultural projects, securing the award of a $410mn project# Forged favorable relationships with clients and governments leading to an award of a $600mn project# Managed 5 suppliers and saved $380k in procurement cost through efficient supplier management# Recruited 15 foreign employees and managed some 70 subcontracting personnel# Solved two big PR crises, helping avoid massive project delays and hefty penalties

Addis Ababa, Ethiopia

Master Of Business Administration - Mba

# VP of Big Red Microenterprise # Emerging Markets Institute Research Fellow

Master, Media & Communications, Magna Cum Laude

# Merit-based Full Scholarship

English Literature, Summa Cum Laude