- Initiate and develop comprehensive Marketing Communications plan for B2B & B2C business units, based on market segmentation to provide timely and tailored marketing approaches to achieve Lead-to-Sale targets.- Lead and execute Marketing plans to drive business targets through various online and offline Marketing tools, including event, PR, advertising, loyalty program, sponsorship, social media and official website.- Develop and execute content strategy for company website, digital… Show more - Initiate and develop comprehensive Marketing Communications plan for B2B & B2C business units, based on market segmentation to provide timely and tailored marketing approaches to achieve Lead-to-Sale targets.- Lead and execute Marketing plans to drive business targets through various online and offline Marketing tools, including event, PR, advertising, loyalty program, sponsorship, social media and official website.- Develop and execute content strategy for company website, digital and social media platforms in order to build subscription volume.- Plan for and implement events, from start to finish. This includes managing the administrative, operational, technical and logistical aspects.- Track company's media exposures and market news and share among management and line managers.- Co-ordinate with external and internal stakeholders, including agency, partners and business units.- Explore joint promotion/affiliate opportunities, and maintain good relationship with existing partners.- Manage and execute brand communication plan across all platforms through events, digital, social.- Monitor, research, evaluate and report on the effectiveness of communications to make improvements and recommendations- Drive innovative idea generation by monitoring and reporting trends in social, digital, and mobile media and explore new tools, trends, and applications.- Responsible for coordinating key meetings, contact reports, managing budgets, stakeholder approvals, ongoing status reports and keeping the process moving. Show less

• Achievement‧ 2016 Alibaba.com Hong Kong Best Employee‧ 2015 Alibaba.com Hong Kong Positive Influence Employee- Identify key marketing strategies and objectives for target customers, to deliver consistent and coordinated positioning across customers touch points.- Concept and create powerful B2B content across various formats.- Lead and develop communication plan for new products to drive year round relevance and sales.• Event Management- Regularly conduct… Show more • Achievement‧ 2016 Alibaba.com Hong Kong Best Employee‧ 2015 Alibaba.com Hong Kong Positive Influence Employee- Identify key marketing strategies and objectives for target customers, to deliver consistent and coordinated positioning across customers touch points.- Concept and create powerful B2B content across various formats.- Lead and develop communication plan for new products to drive year round relevance and sales.• Event Management- Regularly conduct seminar internally and externally with size 100+, to generate 50+ sales leads per seminar in average.- Create customer focus, multi-channel marketing campaigns with clear marketing messages. Leverage key channels online and offline including seminars and events, trade print media, Search Engine marketing, PR and other promotional channels.- Analyze and summarize effectiveness of marketing programs, including Data Analysis, ROI and other relevant business metrics. Provide recommendations to improve effectiveness.• Business Development (Partnership)- Evaluate opportunities for partnerships, develop and maintain relationships with partners as well as negotiate resource and contract terms, including HK Government, Commercial Business Partners and Associations / Chambers.• Digital Marketing- Developed the online marketing strategy and manage day-to-day marketing operations on Social Media Channels including YouTube, Facebook, Instagram and WeChat, to build marketing impact on SME market.- Coordinate with various internal departments and agencies to develop, maintain and update Alibaba.com Hong Kong website.- Measure, analyze and report digital campaign insights for evaluation, resource prioritization and planning.• Customer Relationship- Coordinate CRM program to maintain and improve the renew rate of the existing customers, +30% Ecommerce platform improvement in average. Show less

- Provide one-stop marketing solution to clients’ campaign, which include digital, print, creative and production.- Handle clients mainly in Banking and financial industry.- Work with and meet qualified prospective clients to explain and demonstrate the product.- Represent the company at conventions, seminars, industry/user groups, and other business related groups.- Support pre-sales activities in the form of presentations, demonstrations, and customer questionnaire… Show more - Provide one-stop marketing solution to clients’ campaign, which include digital, print, creative and production.- Handle clients mainly in Banking and financial industry.- Work with and meet qualified prospective clients to explain and demonstrate the product.- Represent the company at conventions, seminars, industry/user groups, and other business related groups.- Support pre-sales activities in the form of presentations, demonstrations, and customer questionnaire responses.- Identify client segments and individual clients within these segments.- Forecast own sales activity, revenue achievement and provide updates to the management team at the weekly sales meeting.- Maintain updated sales records and prospect status on the CRM platform.- To maintain close relationship with existing clients and provide advertising idea/assistance.- To pitch new advertisers and explore new business opportunity. Show less

- Provide digital and/or channel-neutral media plans, i.e. television, print, digital, Out-of-Home, to achieve clients’ business objectives and targets.- Handle clients from various categories: Banking, Telecom, Insurance, Fast Moving Consumer Goods (FMCG), Travel, Toys, and Jewelry etc. - Responsibilities include target and geography analysis, budget allocation across channels, scheduling, support levels, developing, program/site selection and reporting.- Exercise the channel… Show more - Provide digital and/or channel-neutral media plans, i.e. television, print, digital, Out-of-Home, to achieve clients’ business objectives and targets.- Handle clients from various categories: Banking, Telecom, Insurance, Fast Moving Consumer Goods (FMCG), Travel, Toys, and Jewelry etc. - Responsibilities include target and geography analysis, budget allocation across channels, scheduling, support levels, developing, program/site selection and reporting.- Exercise the channel neutral approach (all channels) to media and framework for thinking.- Analyze media alternatives to recommend how to best allocate the advertising budget.- Develop plan metrics and responsible for analysis and related reports pertaining to KPIs.- Facilitate competitive analysis on a monthly, quarterly and annual basis.- Develop agency points of view on media opportunities for submission to the client.- Liaise with implementation teams to ensure that deliverables align with overall plan strategies, timelines are met, and programs/results are coordinated and presented holistically to client. Show less