Andy Levey

Andy Levey Email and Phone Number

Chief Marketing Officer @ Museum of Illusions
Scottsdale, AZ, US
Andy Levey's Location
Scottsdale, Arizona, United States, United States
Andy Levey's Contact Details
About Andy Levey

An accomplished marketing leader with a proven history of catalyzing growth and driving innovative strategies, I am deeply committed to igniting success in the ever-evolving landscape of brand development and customer engagement. As the Chief Marketing Officer at Two Bit Circus, I orchestrated a data-driven marketing framework that propelled customer acquisition by an impressive 40%, leading to an astounding $9M in annual revenue – surpassing a target by a remarkable 50%. Prior to this, my role as Marketing Director at the same organization saw me revolutionize marketing and media strategies, achieving $9M in annual revenue while elevating the brand's online presence through website redesign, resulting in a staggering 50K new customer profiles for targeted campaigns.I am humbled to have been recognized as one of Fast Company's "The 10 most innovative gaming companies of 2020," a Trip Advisor's Traveler's Choice Awards recipient, and a Clio Award Winner for pioneering "Pre-pinning Google Maps." My tenure at La Perle by Dragone, the Gulf region's inaugural permanent circus show, witnessed my strategic prowess taking ticket sales from $5M in the first month to a groundbreaking $35M in the first year, all while collaborating with global partners like Emirates Airlines and the Department of Tourism and Commerce Marketing.My journey encompasses leadership at Cirque du Soleil, where I masterminded transformative Shared Services teams and amplified CRM initiatives, contributing to significant database growth and revenue increase. At Pure Management Group, I redefined sales strategies, yielding a 35% conversion rate surge and $5M new revenue in the initial year. My unwavering pursuit of excellence extends to OppenheimerFunds, where I delivered financial insights that underpinned a remarkable 25% revenue hike.With a history of orchestrating industry accolades and optimizing revenue streams, I am primed to bring visionary leadership and a strategic mindset to the role of Vice President of Marketing. I look forward to engaging with dynamic teams, fueling innovation, and delivering exceptional results in the next chapter of my journey.Keywords: Marketing Leadership, Brand Development, Customer Engagement, Growth Strategies, Revenue Optimization, Innovation, Strategic Partnerships, Data-Driven Marketing, Brand Recognition, Customer Acquisition, Marketing Innovations.

Andy Levey's Current Company Details
Museum of Illusions

Museum Of Illusions

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Chief Marketing Officer
Scottsdale, AZ, US
Andy Levey Work Experience Details
  • Museum Of Illusions
    Chief Marketing Officer
    Museum Of Illusions
    Scottsdale, Az, Us
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  • Play Social
    Chief Marketing Officer
    Play Social May 2024 - Present
  • Levelup Entertainment Consulting
    Principal
    Levelup Entertainment Consulting Nov 2023 - Present
    LevelUp Entertainment Consulting is a team that lives at the intersection of live entertainment, location-based entertainment, and sports. Clients include startup location based entertainment concepts, existing sports properties, and large IPs looking to move into new fields.
  • Two Bit Circus
    Chief Marketing Officer
    Two Bit Circus Mar 2021 - Feb 2024
    Los Angeles, Ca, Us
    • Built a structured marketing plan and team within a Location Based Entertainment (LBE) startup on the cusp of growing from one location to many within North America. 4 staff, a US $750K advertising budget, membership of the Executive Board, and leadership within Branding, Marketing, PR, Content, Sales Management, and Events.
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  • Two Bit Circus
    Marketing Director
    Two Bit Circus Mar 2019 - Mar 2021
    Los Angeles, Ca, Us
    • Upon arrival, restructured and redeveloped the marketing and media plans resulting in US$9M annual revenue with a US$6M annual target through e-commerce channels.• Redesigned the corporate website to increase online sales and data capture, which enabled the collection of 50K new customer profiles (emails, phone numbers, birthdays) used in marketing communications, newsletters and retargeting campaigns within 12 months.• Named as one of “The 10 most innovative gaming companies of 2020” by Fast Company in their annual “World’s Most Innovative Companies”.• Spearheaded B2B sales of Two Bit Circus REMOTE, a live play-from-home game show, generating $2.5M+ in revenue during pandemic closure by running 1,000+ shows across the globe; sold white-label solutions to Main Event, CBS, Scopely, and IMDb.• Named to Trip Advisor’s Traveler’s Choice Awards as listed in the top Top 10% of attractions worldwide. • Negotiated partnerships with iHeart Media, Los Angeles Rams, Los Angeles Football Club, Twitch, NBC Universal and E! Entertainment. • Collaborated with the University of Southern California’s (USC) Iovine and Young Academy on a mentorship program for graduate students studying innovation and creativity using the future of Two Bit Circus as a case study.• Served as a Marketing Advisor to the Two Bit Circus Foundation, a parallel 501(c)(3) nonprofit organization, which aims to cultivate the next generation of inventors, advance environmental stewardship, and spur community engagement by providing schools and youth of all means with access to hands-on STEAM learning, modern maker tools, and upcycled materials.
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  • Nickelodeon
    Advisory Board Member
    Nickelodeon Mar 2021 - Oct 2021
    Los Angeles, Ca, Us
    Served on the Advisory Board of NickFest as Nickelodeon explored more experiential options for their live events festival, Nickfest.
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  • Sesame Workshop
    Marketing Strategy Consultant
    Sesame Workshop Aug 2019 - Mar 2020
    New York, Ny, Us
    • Served as an advisor for the launch of Ahlan Simsim, a relaunch of the Middle East version of Sesame Street. The program serves as a platform for the International Rescue Committee and Sesame Workshop to bring new educational programs to children in Syria, Jordan, Lebanon, and Iraq. • Provided strategic, cultural guidance, and brand development as Sesame Street reintroduced itself into the Middle East market. • Built and negotiated media plan for Sesame Workshop in the Gulf Region, with introduction to partners in Lebanon, Kingdom of Saudi Arabia, and the United Arab Emirates, which resulted in US$1M savings to the media budget.
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  • La Perle By Dragone
    Head Of Marketing
    La Perle By Dragone Apr 2016 - Feb 2019
    Dubai, Ae
    La Perle By Dragone is the first permanent Las Vegas style circus show in the Gulf region.•Established a robust business model for a tourist market with no initial branding and non-existent customer base; coordinated Branding Architecture, Marketing, PR, Digital Initiatives, Event Management, and Fan Engagement for a $4M budget and a team of 4; structured strategic plans that launched ticket sales at $5M within the first month and $35M in the first year with 450,000 guests.•Forged strategic media partnership with Emirates Airlines; secured MOU with the Department of Tourism and Commerce Marketing to provide FAM trips, content creator visits, media broadcast coverage, and ticket sales; generated $1.2M in sales revenue, surpassing target of $1M• Aligned the business with gold standard regional brands such as Emirates Airlines and government bodies, including the Department of Tourism and Commerce Marketing. • Negotiated barter deals with Middle East Broadcasting Centre (MBC) and Orbit Showtime Network (OSN) for TV advertising and editorial.• Gained recognition as the ‘Best Theatrical Performance’ from Timeout Dubai, ‘Favorite Show’ with What’s On Dubai, ‘Mondo*DR- Best Theatre’ and Shortlist ‘Dubai Lynx – Print & Campaign – La Perle Launch’.• Boosted organic visibility through SEO campaigns as well as driving positive word of mouth through Google and TripAdvisor reviews.
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  • Cirque Du Soleil Entertainment Group
    Director Of Marketing, 360 & Content
    Cirque Du Soleil Entertainment Group Apr 2014 - Apr 2016
    Montréal, Québec, Ca
    Cirque du Soleil is the largest theatrical producer in the world. • I led the Corporate Marketing department, promoted 19 shows worldwide, and developed a team as a shared service/internal agency supporting the Resident Shows/Touring Shows Divisions with integrated marketing efforts and marketing research. • Implanted social media and digital content strategies and collaborated with Red Bull and Top5 Cirque to achieve tens of millions of views across all platforms.• Created the business case for a Content Team and integrated sophisticated BI/CRM research as a part of marketing management and campaign development.• Provided strategic direction and launch of large-scale campaigns with partnerships including Marvel, Lightstorm, Club Med, Vidanta Resorts and Paramount Studios.
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  • Cirque Du Soleil Entertainment Group
    Director Of Customer Relationship Marketing
    Cirque Du Soleil Entertainment Group Feb 2011 - Apr 2014
    Montréal, Québec, Ca
    I asserted sales growth through a robust digital strategy across multiple platforms and initiatives. • More than doubled growth with the utilization of social media providing 32-fold ROI. Success acknowledged across various platforms through case studies, including Facebook, Twitter, Digiday, ClickZ, and Podio.• Advocated for a 7 figure social media advertising budget, supported with a profitable business case to increase staff to optimize social media and online advertising plans via analysis.• Extended ambit to include the CRM team with a series of BI-driven programs growing the Cirque Club database and revenue
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  • Pure Management Group
    Director Of Relationship Marketing
    Pure Management Group Mar 2005 - Feb 2011
    Las Vegas, Nevada, Us
    Pure Management Group was a nightlife and entertainment firm operating a number of Las Vegas nightclubs and restaurants, as well as outlets in Mexico City and the Bahamas.• I orchestrated a significant growth agenda with innovative sales team incentives. • Doubled revenue per Las Vegas venue on New Year’s Eve by focusing on booking programming and pricing strategies.• Increased event awareness with innovative online marketing, email campaigns, and social networking sites supported with interactive HTML tools. Enhanced communication efficiency and maximized database value. • Negotiated strategic partnerships with Live Nation, Niche Media, Kerzner Resorts, Caesars Entertainment, Warner Brothers Home Video, Foursquare, and Chippendales.
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  • Oppenheimerfunds
    Financial Analyst
    Oppenheimerfunds Jul 2002 - Nov 2004
    Atlanta, Ga, Us
    OppenheimerFunds is a global asset manager with substantial assets under management.I joined a reporting team working at Vice President and C-level, providing daily sales and transaction analysis of mutual funds for the CEO/CFO, and monthly budgetary analysis/trending reports for line management.
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Andy Levey Skills

Social Media Marketing Marketing Email Marketing Social Media Marketing Strategy Advertising Digital Marketing Facebook Social Networking Public Relations Strategy Event Management Direct Marketing Online Marketing Management Analytics Brand Management Media Planning Brand Awareness Strategic Partnerships Digital Strategy Hospitality Entertainment Crm Integrated Marketing Event Planning Relationship Marketing Digital Media Sem Social Media Measurement Marketing Management Sales Mobile Marketing Public Speaking Blogging Business Development Online Advertising New Media Sponsorship Seo Analysis Business Analysis Marketing Communications Budgets Web Marketing Content Strategy Social Media Advertising E Commerce Live Events Interactive Marketing

Andy Levey Education Details

  • Unlv Lee Business School
    Unlv Lee Business School
    Emphasis In Marketing
  • Unlv William F. Harrah College Of Hospitality
    Unlv William F. Harrah College Of Hospitality
    Hospitality Administration/Management
  • Omnes Education
    Omnes Education
    Finance/Marketing
  • Tulane University - A.B. Freeman School Of Business
    Tulane University - A.B. Freeman School Of Business
    Finance
  • Tulane University
    Tulane University
    General

Frequently Asked Questions about Andy Levey

What company does Andy Levey work for?

Andy Levey works for Museum Of Illusions

What is Andy Levey's role at the current company?

Andy Levey's current role is Chief Marketing Officer.

What is Andy Levey's email address?

Andy Levey's email address is an****@****eil.com

What is Andy Levey's direct phone number?

Andy Levey's direct phone number is +151446*****

What schools did Andy Levey attend?

Andy Levey attended Unlv Lee Business School, Unlv William F. Harrah College Of Hospitality, Omnes Education, Tulane University - A.b. Freeman School Of Business, Tulane University.

What are some of Andy Levey's interests?

Andy Levey has interest in Denver Broncos, Las Vegas Attractions, Restaurants In Las Vegas, Health, Children, Environment, Education, Foursquare, Geolocation, Facebook.

What skills is Andy Levey known for?

Andy Levey has skills like Social Media Marketing, Marketing, Email Marketing, Social Media, Marketing Strategy, Advertising, Digital Marketing, Facebook, Social Networking, Public Relations, Strategy, Event Management.

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