Andy Li Email & Phone Number

San Gabriel, Ca, Us

Los Angeles, California, United States

+ Debugging and performing standardized QA checks on email and direct mail campaigns, particularly on in-house CMS software, for major clients, Toyota and Lexus. Also leads the team’s initiatives for process analytics and improvement.+ Creating tickets in JIRA and collaborating across project management, creative, and development teams to streamline the QA process and push the best possible product in the requested timeline.+ Applying a critical eye to content, data integration, legal disclaimers, and HTML functionality.+ Functional analytics of JIRA workflow data in Microsoft Excel/Google Sheets to provide the department director with directional information, progress reports, etc. + Providing active feedback on the QA process to help streamline the workflow and update test plans.+ Active testing support for the company’s dealer-facing program, AMP, which allows car dealerships to personalize and send emails from a collection of templates.+ Editing marketing and sales copy with reference to various style guides - such as in-house, client, AP, Chicago, and the Gregg Reference Manual - to achieve clean and brand-consistent content.

Los Angeles County, California, United States

+ Worked with Blackbaud Netcommunity, Litmus, and Classy to build emails and webpages that supported Cedars-Sinai's nonprofit fundraising efforts, donor events, and informative publications.+ Proofread donor-facing copy, and performed HTML troubleshooting in Adobe Dreamweaver and Litmus.+ Created graphics in Adobe Photoshop in short turnaround windows.

El Segundo

+Responsible for the authoring, coding, and upkeep of over 300 internal informational articles within the company's main informational database. + Copyedited new sales and support articles according to corporate brand style guidelines to ensure readability and continuity.+ Collaborated with legal, marketing, operations and other departments to maintain a corporate branding standard. In order to create the best experience for readers.+ Built graphics in Adobe Photoshop, implemented interactivity in articles, and conducted call center focus groups and designed dealer surveys.

Greater Atlanta Area

+ Compiled weekly usage report data for AT&T’s Android Video Calling service.+ Surveyed product users and market competition, analysed data, and presented on the product’s overall usability and user awareness to the application development team.+ Developed a business and application development strategy that would double engagement numbers.+ Researched and presented on the developing Identity & Access Management Industry and its potential benefits to AT&T’s bottom line.

+ Wrote and edited official copy for the corporate blog to leverage the digital media space.+ Researched emerging health industry trends and developed content to meet demographic interests of two different brands under the parent company.

Bachelor Of Business Administration - Bba

Bachelor’S Degree, Business Administration And Management, General

Activities and Societies: USC Dragon Boat