Andy Lynch

Andy Lynch Email and Phone Number

Global Product Marketing Manager @ Point of Rental Software
United States
About Andy Lynch

Andrew (Andy) Lynch - https://meetings.hubspot.com/ajlynchAndy is based in the Atlanta, Georgia metropolitan area and is the Product Marketing Manager for Point-of-Rental Software. He has worked as Senior Product Marketing Manager at Blue Ridge Global; Product Marketing Manager at SMC3; Founder at Lynchpin Marketing LLC; and Senior Marketing Strategist at Mercer (Marsh McLennan). He studied English & Journalism at Westfield State University and graduated with Dean’s List honors.What does Andy bring to the table?:• Strength in business-oriented storytelling and benefits-focused communication• Marketing program creation, employing tactics that best fit the target personas • Pre-, Mid-, and Post-program reporting analysis, a key to avoid "reinventing the wheel" • A history of strong relationships with customers, internal staff, agencies, vendors, and partners• Leveraging top MarTech solutions to ensure a solid, cohesive, best-practices-based approach Technology Qualifications: Hands-on, high-level use of Adobe Creative Suite, Microsoft Office, Google G-Suite, Marketo, Pardot, MS 365, SurveyMonkey, Qualtrics, Monday.com, Meta Workplace, Trello, Asana, Aha!, Salesforce, HubSpot, ZoomInfo, and additional MarTech solutionsSome of the organizations I have supported with my work: Alcatel, AT&T, Boy Scouts of America, C. H. Robinson, Compaq Computers, EATON, Eniture, EPIK Communications, eShipping, Irving Oil, KPN, March of Dimes, Marsh McLennan, MercuryGate, Monitor Company, Motorola, Oracle, Rinnai, Sprague Energy, Suncor Energy, TD Bank, USWeb/CKS, USA SwimmingMarketing Program Creation | Maximize Sales and Marketing Pipelines | Communications Strategy | Information Engineering | Brand Development | Marketing Content Strategy | Cross Team Project Management | Rental and Hire Business | Logistics | Supply Chain | Oil & Energy | Telecommunications

Andy Lynch's Current Company Details
Point of Rental Software

Point Of Rental Software

View
Global Product Marketing Manager
United States
Employees:
302
Andy Lynch Work Experience Details
  • Point Of Rental Software
    Global Product Marketing Manager
    Point Of Rental Software
    United States
  • Point Of Rental Software
    Product Marketing Manager
    Point Of Rental Software Apr 2023 - Present
    Fort Worth, Texas, Us
    At Point of Rental, a global leader in inventory management and rental / for hire software solutions, I am the founding PMM, leading the development and execution of Go-To-Market (GTM) programs to accelerate the growth and success of the organization and its customers. I foster cross-functional team partnerships to ensure Point of Rental product offerings are effectively positioned and promoted. Additionally, I spearhead events, campaigns, and strategic programs to ensure positive revenue pipeline.Point of Rental serves over 5,000 businesses in 78 countries, providing industry-leading rental and inventory management software that earns awards year after year.
  • Lynchpinmarketing
    Founder / Owner
    Lynchpinmarketing Jan 2020 - Feb 2023
    · Provided a variety of niche marketing strategy and branding services· Owned marketing strategy and execution for catering, industrial lighting, and volunteerism organizations
  • Smc3
    Product Marketing Manager
    Smc3 Jun 2020 - Jul 2022
    Peachtree City, Ga, Us
    As the founding PMM for SMC3, I created and executed the product marketing strategy and developed multichannel go-to-market materials and tactics for the leader in less-than-truckload (LTL) data, education, and agile developed business solutions.• Produced collateral to strengthen corporate and product brands and drive revenue opportunities for EDI & API protocol integrations, procurement facilitation, freight rating, and logistics transit-time solutions• Increased MQL’s by more than 25% year-over-year via top- and mid-funnel go-to-market programs• Leveraged Microsoft Dynamics 365 CRM for marketing campaign and program management and intelligence• Created general, persona-focused, and business-development marketing programs, working with leaders in transportation logistics such as Oracle, MercuryGate, Eniture, C. H. Robinson, eShipping, and more• Spearheaded ZoomInfo sales intelligence search platform integration, reducing sales team manual lead searches by an estimated 6-8 hours - per AE, per week• Managed external communications programs, including writing and editing case studies, blog posts, feature-update messages, and sales email templates for audiences at varying points in their customer journey• Partnered with alliance partner channel customers, building co-branded and white-labeled sales generation materials
  • Manhattan Associates
    Marketing Consultant
    Manhattan Associates Jul 2019 - Dec 2019
    Atlanta, Ga, Us
    Contracted to provide on-site consulting services for global SaaS-based omnichannel supply chain company.• Developed email and landing page assets to for use in global B2B sales and event initiatives• Supported marketing and sales enablement toolkit build out to support OMS, TMS, WMS, and POS logistics focused products, solutions, and events• Introduced A/B testing and post-campaign analytical practices to improve future campaign success • Improved internal marketing operations processes to increase campaign efficiencies, strengthened leadership program visibility and reinforce brand consistency
  • Mercer
    Senior Marketing Strategist
    Mercer Nov 2011 - Jun 2019
    New York, Ny, Us
    Designed and executed multi-channel B2B lead generation / client acquisition programs and client retention / win-back marketing strategies for a global workforce-solutions consulting firm.• Produced engagement and sales-focused marketing programs for Fortune 500 US and Canadian vertical audiences, with year-over-year MQL, SQL, and ARR growth KPI’s that were met or exceeded by as much as 60%• Owned cross-promotional campaigns to increase sales pipeline revenue opportunities for several industries: Oil and Natural Gas, Mining, Telecommunications, Logistics, Financial services and FinTech• Generated cross-promotional programs to increase sales pipeline revenue opportunities• Built and improved marketing automation programs designed to engage target audiences based on their respective positions in their customer journey • Managed a geographically remote team of graphic designers, web / email coordinators, and event managers
  • Irving Oil
    North American Marketing Manager, Residential Products And Services
    Irving Oil Jan 2008 - Oct 2011
    Saint John, New Brunswick, Ca
    Managed all marketing, advertising, and indirect sales activities for privately owned energy company serving New England and Eastern Canada. • Directed multi-channel marketing programs targeting the served geographical audiences.• Managed daily activities for marketing team including digital, analytical, and administrative functions.• Created strategy and budget for paid media and organic online search.• Managed media inquiries related to residential products and services in the US and Canada.• Led series of customer audits in the US and Canada. Results data used to improve CRM programs, revitalize voice response (IVR) system and improve VOC team metrics.• Spearheaded co-branding equipment sales initiative, partnering with industry leaders in home heating, emergency power generation and fuel storage solutions.• Project lead for corporate website redesign, including the creation of new online customer feedback and customer purchase decision-making tools.
  • Sprague Operating Resources Llc
    Marketing Communications Manager
    Sprague Operating Resources Llc Jan 2003 - Dec 2008
    Portsmouth, New Hampshire, Us
    Directed all communication and branded marketing programs – including print, digital, and POP advertising campaigns, corporate presentations, and sales promotions for one of the largest independent suppliers of energy products and related services in the Northeast United States.• Created go-to-market strategies for new product and service launches.• Managed corporate brand and communications channels including web, print, email, press event organization, and media coverage.• Managed Press and Media relations through agencies and in-house. • Managed internal support staff and all marketing vendors for program scheduling and budget. • Created and managed retail partner CRM initiative – provided advertising and brand services to retail clients, helping them improve brand equity and sales in their served geographies.

Andy Lynch Skills

Powerpoint Pro Media Relations Market Analysis Strategy Marketing Communications Seo Marketing Strategy Advertising Marketing Online Advertising Brand Management Corporate Communications E Commerce Public Relations B2b Sem Management Project Management Internal Communications Trade Shows Budgets Program Management Web Design Graphic Design Sales Email Marketing Strategic Planning Direct Marketing Leadership Social Media New Business Development Social Media Marketing Analytics Newsletters

Andy Lynch Education Details

  • Westfield State University
    Westfield State University
    (Journalism Program)

Frequently Asked Questions about Andy Lynch

What company does Andy Lynch work for?

Andy Lynch works for Point Of Rental Software

What is Andy Lynch's role at the current company?

Andy Lynch's current role is Global Product Marketing Manager.

What is Andy Lynch's email address?

Andy Lynch's email address is as****@****ail.com

What is Andy Lynch's direct phone number?

Andy Lynch's direct phone number is +160344*****

What schools did Andy Lynch attend?

Andy Lynch attended Westfield State University.

What are some of Andy Lynch's interests?

Andy Lynch has interest in Football, Exercise, Home Improvement, Reading, Sports, Watching Basketball, Golf, Hockey, Watching Hockey, Home Decoration.

What skills is Andy Lynch known for?

Andy Lynch has skills like Powerpoint Pro, Media Relations, Market Analysis, Strategy, Marketing Communications, Seo, Marketing Strategy, Advertising, Marketing, Online Advertising, Brand Management, Corporate Communications.

Who are Andy Lynch's colleagues?

Andy Lynch's colleagues are Victor Garcia, Dylan Willenberg, Matthew R., Megan Oates, Andrew Sherrington, Russell Emmons, Connor H..

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