Andy Lynch Email & Phone Number

United States

Fort Worth, Texas, US

At Point of Rental, a global leader in inventory management and rental / for hire software solutions, I am the founding PMM, leading the development and execution of Go-To-Market (GTM) programs to accelerate the growth and success of the organization and its customers. I foster cross-functional team partnerships to ensure Point of Rental product offerings.

· Provided a variety of niche marketing strategy and branding services· Owned marketing strategy and execution for catering, industrial lighting, and volunteerism organizations

Peachtree City, GA, US

• As the founding PMM for SMC3, I created and executed the product marketing strategy and developed multichannel go-to-market materials and tactics for the leader in less-than-truckload (LTL) data, education, and agile.
• Produced collateral to strengthen corporate and product brands and drive revenue opportunities for EDI & API protocol integrations, procurement facilitation, freight rating, and logistics transit-time solutions
• Increased MQL’s by more than 25% year-over-year via top- and mid-funnel go-to-market programs
• Leveraged Microsoft Dynamics 365 CRM for marketing campaign and program management and intelligence
• Created general, persona-focused, and business-development marketing programs, working with leaders in transportation logistics such as Oracle, MercuryGate, Eniture, C. H. Robinson, eShipping, and more
• Spearheaded ZoomInfo sales intelligence search platform integration, reducing sales team manual lead searches by an estimated 6-8 hours - per AE, per week

Atlanta, GA, US

• Contracted to provide on-site consulting services for global SaaS-based omnichannel supply chain company.
• Developed email and landing page assets to for use in global B2B sales and event initiatives
• Supported marketing and sales enablement toolkit build out to support OMS, TMS, WMS, and POS logistics focused products, solutions, and events
• Introduced A/B testing and post-campaign analytical practices to improve future campaign success
• Improved internal marketing operations processes to increase campaign efficiencies, strengthened leadership program visibility and reinforce brand consistency

New York, NY, US

• Designed and executed multi-channel B2B lead generation / client acquisition programs and client retention / win-back marketing strategies for a global workforce-solutions consulting firm.
• Produced engagement and sales-focused marketing programs for Fortune 500 US and Canadian vertical audiences, with year-over-year MQL, SQL, and ARR growth KPI’s that were met or exceeded by as much as 60%
• Owned cross-promotional campaigns to increase sales pipeline revenue opportunities for several industries: Oil and Natural Gas, Mining, Telecommunications, Logistics, Financial services and FinTech
• Generated cross-promotional programs to increase sales pipeline revenue opportunities
• Built and improved marketing automation programs designed to engage target audiences based on their respective positions in their customer journey
• Managed a geographically remote team of graphic designers, web / email coordinators, and event managers

Saint John, New Brunswick, CA

• Managed all marketing, advertising, and indirect sales activities for privately owned energy company serving New England and Eastern Canada.
• Directed multi-channel marketing programs targeting the served geographical audiences.
• Managed daily activities for marketing team including digital, analytical, and administrative functions.
• Created strategy and budget for paid media and organic online search.
• Managed media inquiries related to residential products and services in the US and Canada.
• Led series of customer audits in the US and Canada. Results data used to improve CRM programs, revitalize voice response (IVR) system and improve VOC team metrics.

Portsmouth, New Hampshire, US

• Directed all communication and branded marketing programs – including print, digital, and POP advertising campaigns, corporate presentations, and sales promotions for one of the largest independent suppliers of energy.
• Created go-to-market strategies for new product and service launches.
• Managed corporate brand and communications channels including web, print, email, press event organization, and media coverage.
• Managed Press and Media relations through agencies and in-house.
• Managed internal support staff and all marketing vendors for program scheduling and budget.
• Created and managed retail partner CRM initiative – provided advertising and brand services to retail clients, helping them improve brand equity and sales in their served geographies.