Exec Vp/Gm Of Matter, Inc., A Dje Company
New York, Ny, Us
Ran branded entertainment, content, & marketing for MATTER, the sports & entertainment marketing subsidiary of Edelman, the world’s largest PR agency; MATTER is now part of UEG, a DJE Co.• Grew annual revenue from $1.8 Million to $12 Million+. Led a team of 50+ in 3 offices, with 5 direct reports.• Oversaw strategy, operations, finance, marketing, partnerships, biz dev. Offerings: PR, branded entertainment, celebrity talent, licensing, sports/entertainment sponsorships, events.• Brand clients: Quaker, Dove, Van Heusen, Norton, Empire State Building, Genesis Prize, CBS, AstraZeneca, GSK, Brita, Clorox, Hidden Valley Ranch, Pepsi, and Activision. • Distribution/production partners: Food Network, Cooking Channel, Discovery, NBCU, Magical Elves, Anthony Zuiker (“CSI”), Yahoo!, FunnyorDie, Shine, Electus, and more.• Celebrity talent deals: Steve Young, Jerry Rice, Common, Brooke Burke, Piers Morgan, Danny Glover, Jon Lovitz, Tim Burton, Wynona Judd, & many others.• Brokered TV/film partnerships including Brita & Wrigley for NBC’s “The Biggest Loser,” Butterball & “Top Chef,” Amtrak & “Cake Boss,” Pepsi & “X-Factor,” Dove & “The Women,” & Van Heusen & “Sunday Night Football.”• Partnered non-profits & corporations w/entertainment properties, content creators, & influencers to spotlight sustainability & social purpose initiatives: J&J & Quincy Jones III's Feel Rich (multicultural health/wellness); Anvil Knitwear (organic farming); Brita "Filter for Good" & Sundance Film Festival, & NBC's "The Biggest Loser" (plastic waste reduction); Dove Campaign for Real Beauty (women & girls’ self esteem), among others.Awards/honors: • Winner LA ADDY, “Skylanders BOOMCAST” web series for Activision; • Winner LA ADDY, Streamy Award, Intnl Emmy Pioneer Prize, "Cybergeddon" movie for Norton; • Winner Telly Award, "Smart Moves" web series for AstraZeneca's Vimovo; • Winner W3 Silver Award, "A Message from Earth, Organic Matters" short film for Anvil Knitwear.