Andy Masfar Email & Phone Number

Woodbridge, Va, Us

Washington, Dc, Us

Fairfax, Virginia, United States

- Create and execute a variety of photo and video projects, delivering assets tailored to Custom Ink's omni-channel marketing strategies.- Lead lifestyle and product photoshoots, providing art direction and managing planning and logistics to ensure alignment with strategic marketing initiatives.- Facilitate all photography and video communications internally and externally, ensuring cohesive visual messaging across campaigns.- Partner with internal stakeholders to maintain consistent messaging strategy in marketing materials, acting as a knowledge base for available assets and identifying gaps for new content creation.- Collaborate with the merchandising team by presenting semi-annual shoot proposals, aligning these with their product forecasts and insights to ensure new shoots reflect upcoming trends and marketing goals.- Capture and edit images that reflect the brand’s essence and resonate with the target audience, ensuring quality and consistency across all channels.- Act as a brand ambassador, maintaining the brand’s visual identity and narrative while ensuring clear cross-functional communication for project alignment.

Fairfax, Va

- Inspired customers and enhance capabilities through high-quality design and creative conceptualization.- Used Custom Ink's visual branding to strengthen customer relationships, drive sales, and increase brand recognition.- Participated in the marketing strategy for eight new store launches and successfully implemented six marketing and sales initiatives, including a key campaign that contributed to a 45% annual increase in business opportunities.- Collaborated in creating sales, marketing, and customer experience materials with designers, copywriters, and project managers.- Provided input and executed projects as an art director, ensuring photography aligns with brand messaging and supports the design and marketing strategy.

Fairfax, Va

- Recreated/vectorized customer uploaded artwork to meet print requirements.- Produced high volume of technically accurate work and demonstrate exceptional proficiency in Adobe Illustrator and Adobe Photoshop.-Maintained effective communication between departments across the company to ensure accuracy during order review.

Fairfax, Va

- Prepared customer uploaded artwork files and worksheets for custom product orders.- Adjusted customer artwork created via Custom Ink’s design lab to meet print requirements.- Created proofs of artwork on products to be approved by customers.

Washington, District Of Columbia

- Part-time contractor for the Voice of America - Indonesian Service under the Broadcasting Board of Governors.- Researched industry trends and relevant developing stories.- Interviewed prominent figureheads and community leaders.- Produced original written and visual content and reports conveying American stories to audiences in the Republic of Indonesia.- Adapted material for television, radio, and social media.- Employed multimedia skills including, but not limited to, taking still photographs, shooting video B-Roll, via smartphone and/or broadcast cameras.- Key-worded and archived media files to agency-based file servers for reference.

Gaithersburg, Md

Set up customer logos and artwork for either wide format printing or laser engraving.Operate and run wide format printer and laser engraving; assemble banners and signs.Maintain effective communication with customers to ensure successful facilitation of design production.Undertake marketing tasks and promotions through emailing lists, Facebook, Constant Contact, and print advertising.

Richmond, Va

- Set up customer logos and artwork for various mediums, including wide-format printing and laser engraving.- Collaborated with environmental graphic designers to ensure artwork and designs meet production requirements.- Oversaw fabrication of signage materials for quality assurance and efficiency.- Ensured final signage materials were ADA compliant prior to installation.

Associate Of Arts (A.A.), Communications Studies

Mass Communication - Creative Advertising

Activities and Societies: Filipino Americans Coming Together, Ad Club@VCU