Andy Massignan Email & Phone Number

De Pere, WI, US

Manitowoc, Wisconsin, United States

Lead the consumer products division for Wisconsin Aluminum Foundries, including the All American 1930 product line of pressure canners and related cookware products.

Brillion, Wisconsin, United States

• Led product strategy development for a $MMM+ multi-brand and multi-channel product portfolio, driving growth across Residential, Commercial, and Snow product lines, with expertise in Strategy, M&A, Opportunity.
• Developed a 5-year product strategy and roadmap, achieving double-digit growth in top and bottom-line profitability by leveraging Jobs to be Done insights and prioritizing customer experience, product excellence, and.
• Revamped product strategy and portfolio processes across all units, integrating tools for alignment with company objectives, ultimately enhancing operational efficiency and strategic coherence.
• Established a robust baseline product data framework for all business units, merging internal data with industry insights to identify market trends and deliver critical insights to the executive team.

• Oversaw a $MMM+ residential lawn care portfolio (Ariens/Gravely), driving P&L growth while managing a team of 25 professionals in market research, product strategy, product management, pricing, engineering, and.
• Boosted profitability by 300% in FY23 by redesigning 7 product lines and adding an 8th product lines.
• Fostered a customer-centric culture by increasing market research investment tenfold, developing segmented customer personas, and implementing a “Jobs to be Done” framework to better align products with customer needs.
• Revamped product and portfolio management, streamlining lifecycle management and go-to-market strategies, resulting in improved cross-functional collaboration and product success.
• Tripled investment in product management and strategy resources, and doubled engineering resources, laying a robust foundation for executing a five-year strategic growth plan.

Milwaukee, Wisconsin

• Directed the full lifecycle of a $3B+ product portfolio, managing a team of six product managers in strategy development, trend analysis, market research, feature innovation, and marketing for global distribution.
• Created five-year vehicle lifecycle plans, launching four new platforms and 100+ models that generated $360M in incremental margin and attracted 4M new customers while managing over $100M in annual investment costs.
• Spearheaded the retail launch of gasoline and electric motorcycles by aligning positioning, features, pricing, and marketing materials with launch strategies.
• Implemented a quick-to-market strategy, launching 20 new products by 2021, adding $80M in incremental revenue during a down market, and reducing delivery timelines by 50%.
• Chaired an executive strategy team focusing on a 10-year vision for vehicles and accessories, establishing a charter and collaborating with executives on strategic outcomes.
• Revamped product management processes using industry best practices, introducing agile methods for product strategy, feature roadmaps, competitive analysis, and innovation.

Milwaukee, Wisconsin

• Leadership team member who built and led a business planning team focused on strategy, annual planning, and continuous improvement for Go to Market, Demand Planning & Inventory Management, Compliance, Logistics.
• Developed a go-to-market strategy for a new middleweight motorcycle platform and entry into two new segments, setting success criteria, budgets, and cross-functional launch plans two years ahead of schedule.
• Initiated and secured approval for an $89M EU tariff mitigation strategy by defining an alternative manufacturing approach, selecting target vehicles, and leading efforts to obtain country of origin certification.
• Created comprehensive business plans, scorecards, and Board materials, equipping the Senior Vice President to represent the Global Demand organization during leadership discussions, earnings calls, and employee town.

Milwaukee, WI

• Business development and product management leader overseeing five-year strategy, annual planning, voice of customer initiatives, portfolio management, global growth, and sustainability.
• Drove five-year product strategy for sourced and licensed lines, growing apparel sales by 2.5x.
• Established a cross-functional global forum to integrate voice of customer insights, enhancing product and launch alignment across motorcycle, accessory, and general merchandise.
• Created a unified marketing approach for apparel through a global planning summit, aligning product, channel, and content strategies.
• Identified eight new international markets with projected annual sales of $20M by implementing market prioritization and entry strategies.
• Streamlined voice of customer and portfolio planning processes, enabling data-driven decisions aligned with departmental strategy.

Wauwatosa, WI

Technical expert in exhaust and intake design, responsible for developing and executing NVH product strategy to meet future regulatory noise and emission regulations. Led team of engineers/designers responsible for design and delivery of all intake and exhaust programs.

Master Of Science - Ms, Product Development

Bachelor Of Science (B.S.), Mechanical Engineering