I love what I do. I've been doing it for... well, a long time now, but the thrill of producing award winning work that works is still strong...I care most about two things: getting results for my clients, but remembering that their customers deserve respect, and to be inspired and credited with intelligence. I believe brands need experts who have been around the block a few times and can get them to results, quicker. MUMMADADDA is all about gathering the right people for the brief, caring about the world we're creating, and believing that marketing can leave a lasting legacy that fosters a better world, AND sell stuff.In doing this it's key to remember that the idea is king. Not the media. There will always be buzzwords that feel like the promised land - content, SEO, PR, CRO, UX, AI, etc - and 'back in the day' so was CRM and POS and BTL. In the words of David Byrne it is 'same as it ever was'. It will always be about great creative business transforming ideas that connect to real people. Knowing how to beautifully and persuasively express them is my specialism. Over two decades I've developed a perspective on communications that has given me a unique palette of creative expression. I can dance across all media and, whether in pixels or ink, know how to assemble the necessary elements of communication and get results for my clients, the teams around me and the agencies I work with. And having fun doing it. I'm a passionate mentor and developer of talent - generous with ideas and time, because creating work in collaborative 'fear free' cultures is the way to great work.But don't take my word for it, let the work speak for itself. Here's a link to the work:https://andymac.carbonmade.com/Quite a lot of my work tells stories in film, so here's a link to my video library on Vimeo:https://vimeo.com/user9454390