Hands-on marketing executive with more than 20 years experience developing and executing marketing strategies and integrated, go-to-market (GTM) campaigns to drive growth for asset managers, TAMPs and other financial services providers. Core competencies include:★ Development and execution of marketing strategies, product launches, go-to-market plans and integrated campaigns ★ Leading and coaching high-performing teams of all sizes ★ Highly collaborative project manager adept at leading and partnering with key partners and across functions to deliver complex programs ★ Writing and editing for results, content creation and management (collateral, white papers, emails, web pages, social media, presentations, press releases, blog posts, video and podcast scripts and webinars) ★ Measurement and optimization of strategies, campaigns and content assets ★ Leading and directing internal and external creative agencies and independent contractors ★ Research including segmentation, concept and message testing, and product optimization and positioning ★ Event marketing including promotions, content and conference presenceSolutions and target audience experience includes:★ Experience with array of financial solutions, including mutual funds, SMAs, ETFs, cash, securities-backed lending, annuities, retirement services ★ In-depth understanding of audiences including financial advisors (wirehouse, regional, independent, commission- and fee-based), RIAs, and their clients (emerging affluent, affluent, HNW)
Listed skills include Marketing, Mutual Funds, Strategy, Leadership, and 24 others.
