Andy Mcvey Email & Phone Number

Bethel, Ct, Us

Valcourt, Qc, Ca

• Led cross-functional teams to develop and implement customer-centric onboarding strategies, increasing class schedules by 20% year-over-year and boosting unit sales by 33%.• Drove revenue growth from $2M to over $50M in 4 years by expanding partnerships and increasing operational efficiencies.• Managed a portfolio of over 220 schools and 200 dealers, significantly expanding the reach and effectiveness of dealer networks.• Developed and executed strategic event activations, increasing overall brand visibility and engagement by 40%.• Spearheaded the development of new partnerships, growing the team from 2 to 6 members, enhancing overall operational capabilities.

Valcourt, Qc, Ca

Norwalk, Connecticut, Us

Appointed to lead the entire marketing function for small startup. Assumed majority of responsibilities & accountabilities previously held by the CEO and the sales director.• Drove the development and implementation of media strategies that resulted in improved efficiency and accelerated sales growth and profitability.• Directed development of B2C, B2B programs that drove incremental annual sales.

Wilton, Ct, Us

Design and lead team-building and training seminars. Team training, coaching and mentoring instrumental in program turnaround of unwanted products in the marketplace. Created new revenue streams through event planning and advertising campaigns along with competitive analysis and oversight of department. • Constructed, organized, and successfully integrated new business relationships, marketing direction, and operational organization, resulting in over half a million dollars in revenue.• Devised new sales protocol for demo events, becoming instrumental in new business development and vision of team.• Enhanced social media programs, increasing overall activation dates by average of 23% from 2012 - 2018.• Sold over 10.2M in bikes since 2012 through local IBD channels and online retail partners.• Created Master Tech training program with over 100 dealers trained in 2018, boosting quarterly revenues.• Produced and promoted events nationally through retail partners and owner stores, engaging in incremental sales.• Negotiated strategic brand positioning with Sugoi and Best Buddies Intl, leading to over $1M in sales in more than 3 years.• Developed and executed brand specific events, improving coupon redemptions from 5% to 15%.

Wilton, Ct, Us

Oversaw national demo and events program with 6 directs for two separate brands. Organized national events, new sponsorships, product launches, global sales meeting, proposal reviews, web development, and budget reconciliation. Built comprehensive 365-day calendar for 6 markets across the US.• Recognized as top 1% performer within first 6 months.• Executed new coupon program, netting over $500K in incremental sales with 5% redemption rate.• Produced and promoted events nationally through retail partners and owned stores engaging in incremental sales.• Created iPad application for streamlined signup process, increasing rider engagement numbers.

Chicago, Illinois, Us

Represented Sony Ericsson to train Verizon, Independent Agents, Best Buy, and Wal-Mart sales associates on latest smartphone and XPERIA Play. Accountable for POS display, product fixture placing, and reporting back to client. Trained over 300 individual sales consultants and established over 125 new store relationships over a 3-state region.

Stamford, Connecticut, Us

Directed new market launch for technology client with emphasis on optimizing and executing relevant events across multiple demographics to provide a presence in the regional and local market. Supervised several activation teams, vendor relationships, proposals and contract execution, and budget development and tracking. Created marketing, measurement plans, and inventory maintenance to maintain detailed numerical analysis of events to interaction rate.• Exceeded interaction projections by 26% through growing market research and feedback analysis.• Boosted regional sales by 9% through increasing sales calls.• Consistently grew product brand awareness by 18% month-over-month, activating at non-traditional locations.• Drove budget within 2% of forecast, streamlining operational processes.• Achieved promotion of 4 staff through coaching and delegation for development.

Us

Operations and oversight of the Summer of Slurpee Orlando Street Teams.

Managerial over site of website, current advertisers, and all social media outlets. Created cross-promotional relationships with local universities increasing visibility and value.

Independently contracted to develop interactive and engaging information booth for the 2009 AVCA and 2010 NSCAA conferences. Procured specialized talent, managed logistics and booth organization. Created marketing road map for company owners to use for future events; focusing on best practice marketing strategies and materials.

Created and implemented strategic alliances with Toyota dealerships, outside companies, and related vendors to expand Tundra, Sequoia, and Tacoma awareness and specific interest in the new 2007 Toyota Tundra grass roots initiatives. Guided 8 brand ambassadors from 3 countries working on new interactive marketing strategies. Acquired new clients, provided weekly reports, budget compliance, and information security. Accountable for over 100 vehicle sales nationally and augmenting annual budget from $1.1M to $2.4M.• Enhanced product visibility by creating over 400 new events and generating over 10K new leads.• Doubled Toyota’s overall market share for Tundra in 2007 from 7% to over 16% through growing activation locations.

Ran and promoted up to 5 week long promotions for various Fortune 500 companies at sporting events including NBA basketball and running events. Selected as onsite project manager for ESPN's Battle of the Gridiron Super Stars two years in a row. Maintained and assisted relationships with professional athletes.Achievements* Recognized as best worker for ESPN Battle of the Gridiron Superstars* Charged with 5 week cross promotion with Chevy and Apple* Responsible for development and content for MTV 2 website* Consistently asked to work events all over country from multiple companies

Managerial oversight of employees, local staff, as well as setup and teardown, of new product for established brand, accomplished through working with multiple companies, installation of logistical processes and coordinating and executing strategic policies.Achievements* Tylenol is now the official pain reliever of NASCAR* Increased forecasted revenue vs. 2005* Increased awareness and interest in product two fold vs. 2005 season* Expanded regional markets of product* Developed and implemented strategic product distribution* Implemented streamline timetable to increase production and decrease worker fatigue

Created and conceived a sports marketing company to promote water sports to Orlando’s tourists. Organized advertising and promotions with local hotels, magazines, and web sites. Created sales forecast and analysis for incoming tourist market.

I answer all incoming phone calls, solve scheduling conflicts, order and interface with vendors, direct and build tournament schedules, create and update new database, and answer all customers questions face to face. I coach small children up to the age of 12 in specialized clinics. I supervise a team of four food workers, a bartender and three referees.

I taught wakeboarding and water skiing skills. Counseled 6th-10th graders; emphasized teamwork, cooperation, and trustworthiness.