Andy Johnston Email & Phone Number

Content Development & Management and Communication Strategy for Conferences, Events and Brand MarketingThe short story is I'm in the results business. I'm an expert on generating results through content strategy, development and management. Success comes from delivering the most relevant content and value with the best experiences that motivates people to do what you want them to do.If nothing happens or changes after your conference or event, then you have wasted the attendee's time and your money.What I do for corporations, associations and production companies is develop content and experiences that Influence audience behavior. While the production teams focus on the event planning, staging, production and all the logistics, I work with clients on what they say, show and do. I help identify the exact desired results. Then we work backward to develop creative and engaging ways to communicate and connect with the specific audience.I put an emphasis on big ideas, communication strategy, creative planning, storytelling, relevant content, and the total experience. I look for ways to do things differently – to discover the key results that must be generated – and then to develop ingenious ways to engage and motivate audiences. I motivate people to do what you want them to do. I'll give you:• The right balance of people, ideas and engagement that’s relevant and memorable• Content that matters – Get better ideas that energize• Messaging that brings people together and motivates action• Experiences that make things happen• A simpler, less disruptive process for your executives, organization and clientsHOW WE CAN WORK TOGETHER: Just call or email me. All initial consultations are free. http://www.ideagroupatlanta.com - andy@ideagroupatlanta.com - 404-213-4416. Or you can check out the Big Ideas Blog. It gives you examples of my latest ideas and thinking about how to get more results from events and engagement. Please take a look - http://www.ideagroupatlanta.com/big-ideas-blog/

Listed skills include Marketing Communications, Strategy, Creative Direction, Event Management, and 20 others.

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  President

  The Idea Group

  Nov 2012 - Present

  For over 30 years the Idea Group has been a trusted resource to Fortune 1000 corporations providing communications strategy, message design, creative concepts for marketing and corporate communications. We bring content to life for corporations, organizations, agencies and production companies. We start with a strategy, zero in on the critical ideas and information, find the right channels to deliver the content and then design solutions that make people notice, pay attention & act. The Idea Group maximizes results and motivates audiences.

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  University Of Georgia

  Member Emeritus - Advisory Board Of Grady College Of Journalism And Mass Communication