10+ years experience in leading digital products focusing on product values and benefits. Building product concepts, marketing strategy and content strategy.15+ years experience in web technologies, particularly interested in personalization, usability and designing user interfaces.Skilled at analytical and conceptual methods for support design decisions as well as background web technologies.My goal: creating personalized digital products which enhance people's digital live by delivering right information to the right person at the right time.Specialties: - Focus on product personalization - User-Centered Design process (Design strategy, User research, Visual design/flow design, Usability testing)- Strong information&visual design sense,- Strong marketing sense and experience. Copy and marketing communication skills,- Strong web technology background.Active and terminated digital products in Lagardere Active ČR- Youradio, personalized music streaming service (mobile and website) - Culteo, personalized culture guide (terminated)- content websites – Evropa2.cz, Frekvence1.cz, Zet.cz, Humr.cz – radios content, news magazine, audio/video content),- mobile radio applications (Evropa 2, Frekvence 1),- Pigy.cz, kids radio, website and mobile app- internal digital tools for facilitate peoples work,