Andy Mortensen Email & Phone Number

Portland, Me, Us

Portland, Maine, United States

Manage the procurement, renovation and marketing of residential real estate and vacation rental projects through-out Greater Portland.

New Orleans

Founded an Interactive agency that offered marketing & advertising services via Internet, radio, print and direct mail. Successfully worked with over 100 businesses including travel, hospitality, real estate, catalog and retail companies including Windsor Court Hotel, Antoine's Restaurant, Latter & Blum Realtors, Chef Paul's Magic Seasoning Blends & Abita Brewing Company.We developed a specialty in delivering Internet design, hosting, marketing, SEO & social media strategies to… Show more Founded an Interactive agency that offered marketing & advertising services via Internet, radio, print and direct mail. Successfully worked with over 100 businesses including travel, hospitality, real estate, catalog and retail companies including Windsor Court Hotel, Antoine's Restaurant, Latter & Blum Realtors, Chef Paul's Magic Seasoning Blends & Abita Brewing Company.We developed a specialty in delivering Internet design, hosting, marketing, SEO & social media strategies to regional companies. Managed over $3.5 million in PPC & Metasearch campaigns with Google Adwords, Expedia TravelAds, Facebook & TripAdvisor TripConnect.Successfully worked with dozens of boutique & flagged hotels including Windsor Court, Hotel Monteleone, Hampton Hotels, Omni Hotels, Sonesta Hotels, and InterContinental Hotel Group developing and managing cooperative marketing groups, PPC campaigns, online marketing and email campaigns. Show less

Falmouth, Maine

Maximized top line revenue by being the primary point of contact and closer for all sales channels. Yielded inventory and rates across all distribution channels based on pace and comp set analysis. Managed all marketing programs and PPC bidding & ad creation for Google Adwords and Expedia TravelAds.KEY ACCOMPLISHMENTS:Increased annual hotel room revenue for (6) consecutive years; hotel room revenue up 225%, ADR up 162% and restaurant revenue up 232%.+ Designed new hotel… Show more Maximized top line revenue by being the primary point of contact and closer for all sales channels. Yielded inventory and rates across all distribution channels based on pace and comp set analysis. Managed all marketing programs and PPC bidding & ad creation for Google Adwords and Expedia TravelAds.KEY ACCOMPLISHMENTS:Increased annual hotel room revenue for (6) consecutive years; hotel room revenue up 225%, ADR up 162% and restaurant revenue up 232%.+ Designed new hotel website, produced new hotel video, implemented new, more customer friendly booking engine+ Implemented new revenue/yield management strategies to maximize RevPar based on analysis of historical/market data, competitive set and distribution channels+ Increased RevPar by implementing (9) rate seasons instead of 2 and combining 11 rooms types into 5+ Conceived & implemented hugely successful all-inclusive plan to target A/I market+ Implemented a new PPC advertising program with Google Adwords, Expedia TravelAds that significantly increased revenue via website and Expedia+ Conceived and implemented new sales programs & promotions targeting weddings & small group, travel agents, PPC market and repeat guests to significantly increase revenue+ Replaced low ADR wholesale business with new travel agency relationships in the USA, Europe & Mexico significantly increasing travel agent business+ Conceived (4) part guest satisfaction plan that improved TripAdvisor ranking from #60s to #20s+ Maintained TripAdvisor top #25 for over five years in a market of 200+ properties+ TripAdvisor “Certificate of Excellence”, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019+ Booking.Com "Award of Excellence"; 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019+ FODOR’S BEST Award - The 9 Best Bargain Hotels in Riviera Maya + Expedia “Top Producer”; 2013, 2017, 2019+ Expedia “Insider Select”; 2012+ TripAdvisor “Travelers Choice”; 2012 Show less

Falmouth, Maine

Implemented the Property Management and Reservations Management systems, redesigned and relaunched the resort website. Setup OTA distribution channels, redeveloped Facebook presence and created the email marketing database. Conceived, managed and tracked all online marketing campaigns with TripAdvisor, Google Adwords, Expedia TravelAds & Facebook.KEY ACCOMPLISHMENTS:+ YOY top line revenue growth of over 50% for 2 consecutive years, then sold to The Enchantment Group in May 2015… Show more Implemented the Property Management and Reservations Management systems, redesigned and relaunched the resort website. Setup OTA distribution channels, redeveloped Facebook presence and created the email marketing database. Conceived, managed and tracked all online marketing campaigns with TripAdvisor, Google Adwords, Expedia TravelAds & Facebook.KEY ACCOMPLISHMENTS:+ YOY top line revenue growth of over 50% for 2 consecutive years, then sold to The Enchantment Group in May 2015 + TripAdvisor – Voted “Top 5 Hotels in the Caribbean”; 2014 + Fodor's "The World's Best Hotels"; 2014+ CHRIS “Development of the Year” Award; 2014+ Travel+Leisure “Best New Hotels”; 2014 Show less

Original DOSM for city dot com startup. Conceived the strategic direction with a focus on New Orleans travel. Recruited and built sales, design & IT teams and launched company marketing & advertising program. Within 24 months, generated recurring gross revenue of over $75,000/month and a customer renewal rate over 90%.

Original DOSM for Internet / communications startup providing regional Internet access, web design & hosting solutions. Implemented all company marketing programs. Grew monthly subscriber base from 34 to over 3,000 in 18 months.

Used a marketing consultant approach to sell local and regional radio campaigns to a wide variety of clients in ME & NH. Conceived, sold & wrote award winning regional promotions for Reebok/Yankee Sports "Pump it Up With Reebok" and Levi's/Poore Simon's "Search for Simon".

Bsba, Marketing, Finance, Economics

Activities and Societies: Assistant Director Of ASUA Concerts, Member Pi Kappa Alpha

Copywriting