Andy Mottesheard Email & Phone Number

Winston-Salem, NC

• Leads, shapes, and executes all community programs, partnerships, sponsorships and grass roots marketing initiatives for the Modern Automotive Network covering 15 dealerships and 9 brands.
• Serves as the face of Modern at all community and store events.
• Ensures all partnerships and events support Modern Auto’s marketing strategy and initiatives.
• Ongoing evaluation of current and potential new community partners.
• Attends community partner meetings, keeping a good relationship with all key members.
• Manages time-schedule/calendar of events.

Consulting services for corporations, foundations and non-profits interested in aggressively building brand through strategic alignment of communications, philanthropy and core business goals with emphasis on creating key initiatives showing solid, measurable impact and value. Offerings include philanthropy audits, grant program development, employee.

• Developed, marketed and managed staff, non-profit partnerships, grants, projects, processes, reports and budgets in support of $30mm national and international charitable giving brand and employee engagement.
• Increased company’s Social Responsibility Index ranking from 50+ to 21st in the nation (Boston College Center for Corporate Citizenship).
• Achieved 95% approval rating for grants researched and proposed to Lowe’s Charitable and Educational Foundation.
• Trained all new store managers in partnering with community non-profits and schools.
• Implemented on-line grant application and database tool effectively increasing accuracy of reportable metrics, increasing trend research abilities, decreasing process time, limiting liability for board executives and.
• Grew company’s annual project footprint from 3,100 projects to 10,600 with no cost increases.

• Oversaw direction of board, application review process and fundraising for 501(c)3 non-profit assisting employees facing unforeseen financial hardships.
• Aggressively marketed and raised over $2mm annually through raffles, auctions and employee/vendor contributions.
• Maintained 100% pass-through of raised funds to employees, with no administrative costs.
• Decreased application-to-funding turnaround time by 50%.
• Assisted 2,000+ employees with more than $2mm annually.

• Managed aggressive growth, output, staffing, training and budgets for corporate video communications department. Responsible for the quality, quantity, creativity and effectiveness of all video communications.
• Saved more than $1.5mm annually in payroll by redesigning weekly broadcasts to be more succinct while increasing effectiveness.
• Designed new studio/office facility, doubling workspace area.
• Managed physical move to new facilities with no interruption of communication services to the field.
• Leveraged process efficiencies leading to a 50% decrease in operating budget.
• Expanded broadcasting capabilities to 24 hrs daily, allowing greater communications availability for other time zones.

• Planned, developed and managed a satellite video channel capable of broadcasting live and taped content to all retail stores in the chain. Delivered exemplary quality and highly effective programming.
• Increased product offering from one live broadcast per month to seventeen hours of live content each week.
• Integrated audience tracking and HR databases, enabling employees to receive professional training credit for participation.
• Generated audience reporting for ROI.
• Developed and maintained on-line scheduling database to better manage resources and requests for programming.
• Proposed and implemented live, interactive training broadcast system reducing resource needs by 600%, while increasing instructional effectiveness and interactivity.

Charlotte, NC

• Managed Creative Services department for #1 independent television station in the top 25 market. Responsible for all departmental budgeting, accounting, planning, training and staffing.
• Motivated and lead team to increase revenue by 120%.
• Decreased operating budget by over 50%.
• Won local, state and national awards in business video communications, video promotions and print.

Charlotte

• Actively promoted the Carolina's #1 television news team.
• Wrote, directed and edited for all media including TV, radio, print, public address, outdoor, direct mail, releases and specialty.
• Organized public relations efforts--press releases, speaking engagements, public service work, community outreaches and special events.
• Produced network celebrity interviews on location in NY, LA and Toronto.